AI Prompts for ChatGPT for Marketing

Create a detailed customer persona for [PRODUCT/SERVICE]. Base it on this information about my existing customers: [DESCRIBE WHAT YOU KNOW]. Include: demographics, primary goals, the specific problem they are trying to solve, the language they use to describe that problem, their main objections to buying, and where they spend time online. Make it specific enough to use as a brief for copy.

Help me sharpen my value proposition for [PRODUCT/SERVICE]. Here is my current version: [PASTE]. My target customer is [DESCRIBE]. My main competitors are [LIST]. What is the most specific, defensible claim I can make that my competitors cannot? Propose five alternative value propositions, ranked by how differentiated and credible each one is.

Analyze the marketing messaging of these competitors: [LIST COMPETITORS WITH THEIR TAGLINES OR WEBSITE COPY]. Identify: the positioning they each own, the customer fears and desires they appeal to, gaps in the market none of them are addressing, and the positioning territory that is available for a new entrant. Then suggest where [MY BRAND/PRODUCT] should position.

Map the full customer journey for someone buying [PRODUCT/SERVICE]. For each stage (awareness, consideration, decision, onboarding, retention), describe: what the customer is thinking and feeling, the questions they are asking, the content type most likely to move them forward, and the key message we need to deliver at that stage.

My product is [DESCRIBE] and my target customer is [DESCRIBE]. Given this profile, rank the top five marketing channels I should invest in and explain why each one is or is not right for this audience. For the top two channels, suggest the specific content format and posting frequency that would produce results.

Write a [PLATFORM, e.g. Facebook / Google / LinkedIn] ad for [PRODUCT/SERVICE]. Target customer: [DESCRIBE]. The single job this ad needs to do: [DESCRIBE, e.g. get a click to the landing page / drive a free trial signup / re-engage past customers]. Tone: [DESCRIBE]. Include a headline, body copy, and call to action. Write three variations with different hooks.

Write the above-the-fold section of a landing page for [PRODUCT/SERVICE]. This section must include: a headline that states the outcome the customer gets, a subheadline that addresses their main objection or adds specificity, three bullet points listing the core benefits, and a call-to-action button label. Write two versions: one benefit-focused and one pain-focused.

Write 15 email subject lines for a campaign promoting [OFFER/CONTENT]. Include: five that use curiosity, five that use specificity and numbers, and five that use urgency or scarcity. Mark the three you predict will get the highest open rate and explain your reasoning.

I have this customer quote: [PASTE TESTIMONIAL OR REVIEW]. Rewrite it as: (1) a pull quote for a landing page, (2) a social media caption, (3) an inline testimonial for an email. Keep the customer's voice and specific details but improve the structure and impact of each version.

Write a promotional email for [OFFER]. Audience: [DESCRIBE]. Send date context: [e.g. end of month / product launch / seasonal]. Structure: subject line, preview text, opening that hooks without being salesy, value body that explains what they get and why now, and a clear single call to action. Length: under 200 words for the body.

This [AD/EMAIL/LANDING PAGE SECTION] is underperforming. Here are the metrics: [PASTE METRICS, e.g. CTR 0.8%, open rate 18%, bounce rate 72%]. Here is the copy: [PASTE]. Diagnose the most likely reasons for underperformance and propose three specific changes to test, ranked by expected impact.

I have this control version of [COPY ELEMENT, e.g. headline / CTA / email subject]: [PASTE]. Generate five test variants that each change one thing: the hook, the tone, the specificity, the format, or the offer framing. For each variant, explain the hypothesis behind the change.

The current call to action on this page is: [PASTE CTA]. It is not converting well. Write ten alternative CTA options that: are action-oriented, communicate specific value, and create a reason to act now. Avoid generic phrases like "Click here" or "Learn more".

This copy was written for [FUNNEL STAGE, e.g. cold traffic]. Rewrite it for [TARGET STAGE, e.g. warm retargeting / existing customers / dormant leads]. The message and offer stay the same but the awareness level, assumed knowledge, and emotional context should shift: [PASTE COPY].

The main value claim in this copy is vague: [PASTE THE WEAK CLAIM]. Make it more specific and credible by adding: a concrete number or timeframe, a mechanism that explains how it works, or a comparison that makes the benefit tangible. Write five sharpened versions of the claim.

Take this blog post and create: a LinkedIn article intro (150 words), three Twitter/X posts (under 280 characters each), an email newsletter teaser (100 words), and three Instagram caption options. Adapt the tone for each platform but keep the core insight consistent: [PASTE BLOG POST].

Based on this winning copy: [PASTE], write a creative brief for a visual ad. Include: the single key message, the emotional response the image should create, three concepts for the visual (describe each in one sentence), the text overlay, and the call to action. The brief should be usable by a designer or image AI tool.

Create a two-week content calendar for a campaign promoting [PRODUCT/OFFER]. For each day, specify: the channel, the content format, the core message angle, and a one-line description of the post or email. Focus on [CHANNELS]. The campaign goal is [GOAL].

I have this core marketing message: [PASTE]. Adapt it for three different audience segments: [SEGMENT 1], [SEGMENT 2], [SEGMENT 3]. Each version should use the language, pain points, and priorities specific to that segment while keeping the core offer identical.

I ran a [CAMPAIGN TYPE] campaign and here are the key assets: [PASTE OR DESCRIBE]. Identify which elements (headlines, hooks, value propositions, calls to action) performed well and could be reused as evergreen templates. Extract them as modular copy blocks I can repurpose in future campaigns.