Sofia Laurent, Founder

Our story

Our story.

Founded 2019 by Sofia Laurent

Maison was born from a belief that beauty should feel like a ritual, not a routine. After a decade working in some of the finest studios in Paris and London, Sofia Laurent returned to the city with a single question: what would a studio look like if it refused to compromise on anything?

The answer was Maison. From the moment you step inside, every detail is considered. The light, the scent, the texture of the linen, the precise pressure of a practitioner's hands. Maison is not a place you visit. It is a practice you return to.

Intentional Craft

Every treatment is designed from the first consultation to the final detail. We never rush, never cut corners, and never compromise on technique.

Premium Ingredients

We source only clinical-grade skincare and professional colour from the best European suppliers. What touches your skin is the best in its class.

Lasting Results

Our goal is never a single beautiful hour but a genuine change in how your skin, body, or hair behaves for weeks and months after you leave.

“Beauty should feel like a ritual, not a routine.”

Sofia Laurent, Founder

Our journey

2019

Sofia Laurent opens the first Maison studio in Beaumont Place, London.

2021

Second location opens in Notting Hill following a year-long waitlist.

2023

Maison is featured in Vogue, Elle, and Harper's Bazaar in the same month.

2026

Over 800 five-star reviews across Google, Yelp, and Fresha.

The Maison team
The Maison team