What to write on an About page
Write an About page that makes people want to work with you, not just know who you are. Fill in your details below, copy the prompt, and paste it into ChatGPT, Claude, or Gemini.
Most About pages make the same mistake: they start with "Hi, I'm X and I've been doing Y for Z years." This leads with the brand's story before the visitor has any reason to care. The reader's first question is "what can you do for me," not "who are you."
An About page that converts opens with who you help and what you do for them, tells a brief and honest story that builds trust, includes one or two specific credentials without overclaiming, and ends with a clear next step. The goal is not to impress; it is to make the right person feel like they found the right place.
Share your brand or name, what you do, who you help and the result you deliver, your story, why you do it, and what makes you credible. The AI builds an About page that earns trust and converts readers into clients.
Fill in your details
Your prompt
Help me write an About page. Here are my details: Business or personal brand: [BRAND] What I do: [WHAT_I_DO] Who I help and what result I deliver: [FOR_WHOM] My story or background: [STORY] Why I do this: [WHY] One thing that makes me credible: [CREDIBILITY] Write an About page that: opens with who I help and what I do for them (not "Hi, I am X and I do Y"), tells a brief genuine story, builds credibility naturally, and ends with a call to action. 250 to 400 words.
Copy this prompt and paste it into ChatGPT, Claude, Gemini, or any AI tool.
Tips for writing this
- 1Do not open with "Hi, I am X." Lead with who you help or the problem you solve.
- 2Include one human detail about yourself. People hire people, not credentials.
- 3End with a specific call to action. "Read my work" and "book a call" on the same page creates no direction.
Common questions
Should an About page be in first or third person?+
First person for personal brands and freelancers. It is warmer and more direct. Third person for larger businesses where you want to present a team and brand rather than an individual.
How do I use this prompt?+
Fill in your details using the form above. The placeholders in the prompt update live as you type. When you are ready, click “Copy prompt” and paste it into ChatGPT, Claude, Gemini, or any AI tool. The AI will write something personalized to your specific situation.
Which AI tool works best for this?+
Claude and ChatGPT both work well. Claude tends to produce more natural, nuanced writing for personal situations. ChatGPT is strong for structured business and professional writing. Try both and keep the version that sounds more like you.
Should I use the AI output word for word?+
Use it as a strong first draft, then edit it to sound like you. The AI gives you the structure and language to work from. Reading it out loud is one of the best ways to catch anything that does not feel natural in your voice.
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