What to write in an ad
Write ad copy that converts because it speaks to what the customer actually cares about. Fill in your details below, copy the prompt, and paste it into ChatGPT, Claude, or Gemini.
Ad copy that leads with the product rather than the customer's desire is one of the most common and costly mistakes in digital advertising. "Introducing [Product], the [adjective] solution for [vague problem]" is easy to write and nearly impossible to click.
Ads that convert speak the customer's language about a problem or desire they already have, show the specific result they can expect, and make the next step feel obvious and low-risk. The hook is everything: if the first line doesn't stop the scroll, the rest of the ad doesn't exist.
Add your product or service, your target audience, the main benefit or result they get, and the platform. The AI writes platform-appropriate ad copy with a headline, body, and call to action that lead with the customer's outcome, not the product's features.
Fill in your details
Your prompt
Help me write ad copy. Here are the details: Product or service: [PRODUCT] Target audience: [AUDIENCE] The main benefit or result they get: [BENEFIT] Platform (e.g. Google, Facebook, Instagram, LinkedIn): [PLATFORM] Write ad copy tailored for [PLATFORM]. Include a headline, a body copy option, and a call to action. Lead with the benefit or result, not the product features. Write in the voice of someone who understands the customer's problem.
Copy this prompt and paste it into ChatGPT, Claude, Gemini, or any AI tool.
Tips for writing this
- 1Lead with the customer's problem or desire, not your product features.
- 2The hook is everything. If the first line does not stop the scroll, the rest does not matter.
- 3One ad, one message. Trying to say everything in one ad says nothing.
Common questions
What makes a good ad?+
A hook that speaks to something the audience already feels, a clear benefit, and one call to action. The best ads feel like they were written for you specifically, not for a general audience.
How do I use this prompt?+
Fill in your details using the form above. The placeholders in the prompt update live as you type. When you are ready, click “Copy prompt” and paste it into ChatGPT, Claude, Gemini, or any AI tool. The AI will write something personalized to your specific situation.
Which AI tool works best for this?+
Claude and ChatGPT both work well. Claude tends to produce more natural, nuanced writing for personal situations. ChatGPT is strong for structured business and professional writing. Try both and keep the version that sounds more like you.
Should I use the AI output word for word?+
Use it as a strong first draft, then edit it to sound like you. The AI gives you the structure and language to work from. Reading it out loud is one of the best ways to catch anything that does not feel natural in your voice.
Related writing situations
What to write on a landing page
Write landing page copy that converts visitors into customers.
What to write in a product description
Write a product description that sells the outcome, not just the features.
What to write in an email newsletter
Write an email newsletter that people actually open and read to the end.