What to write in a Google Business profile description
Write a Google Business description that helps customers understand what you do and shows up in search. Fill in your details below, copy the prompt, and paste it into ChatGPT, Claude, or Gemini.
Google Business descriptions that just list services without any sense of what makes the business worth choosing read like a directory entry rather than an invitation. They answer "what do you do" without answering "why should I choose you over the business next door."
A strong description leads with what makes the business distinctive, includes relevant services and location keywords naturally for local search, and is written for the customer who is already considering booking. The first two sentences carry most of the weight because that's all that shows in search results before the text is cut off.
Add your business name and type, what you do or sell, who your customers are, and what makes you different. The AI builds a description that is clear, local-SEO friendly, and gives potential customers a reason to choose you.
Fill in your details
Your prompt
Help me write a Google Business profile description. Here are the details: Business name and type: [BUSINESS] What we do or sell: [SERVICES] Who our customers are: [CUSTOMERS] What makes us different: [USP] Write a Google Business description that is clear, local-SEO friendly, and helps customers understand what we offer and why they should choose us. 150 to 250 words. Do not use first person ("we" is fine, "I" is not). Include relevant keywords naturally.
Copy this prompt and paste it into ChatGPT, Claude, Gemini, or any AI tool.
Tips for writing this
- 1Include your city or neighbourhood naturally — it helps with local search.
- 2Mention the services you most want to rank for in the first two sentences.
- 3Google truncates descriptions at about 250 characters in search results, so front-load the most important information.
Common questions
How long should a Google Business description be?+
Between 150 and 750 characters for the short description shown in search. For the full business description, up to 750 words is allowed but 150 to 250 words is optimal for readability.
What keywords should I include in my Google Business description?+
Your service types, your location, and your customer type. Use natural language, not a keyword dump. "Award-winning hair salon in East London" is better than "London hair salon haircut colour highlights balayage."
How do I use this prompt?+
Fill in your details using the form above. The placeholders in the prompt update live as you type. When you are ready, click “Copy prompt” and paste it into ChatGPT, Claude, Gemini, or any AI tool. The AI will write something personalized to your specific situation.
Which AI tool works best for this?+
Claude and ChatGPT both work well. Claude tends to produce more natural, nuanced writing for personal situations. ChatGPT is strong for structured business and professional writing. Try both and keep the version that sounds more like you.
Should I use the AI output word for word?+
Use it as a strong first draft, then edit it to sound like you. The AI gives you the structure and language to work from. Reading it out loud is one of the best ways to catch anything that does not feel natural in your voice.
Related writing situations
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Write an About page that makes people want to work with you, not just know who you are.
What to write in a product description
Write a product description that sells the outcome, not just the features.
What to write on a landing page
Write landing page copy that converts visitors into customers.