What to write in a meta description
Write meta descriptions that get clicks from search results because they tell the searcher exactly what they will get. Fill in your details below, copy the prompt, and paste it into ChatGPT, Claude, or Gemini.
Meta descriptions that read like a generic summary of the page: "This page covers everything you need to know about X," give searchers no specific reason to choose your result over the ones above or below it. The click goes to the result that sounds most useful for what they actually typed.
A meta description that drives clicks answers two questions in under 155 characters: what exactly will I find on this page, and why is it worth my time. Including the target keyword naturally, being specific about the content, and offering a concrete detail (like "12 templates") raises click-through rate meaningfully.
Enter the page topic, target keyword, what the page contains, and who the searcher is. The AI gives you three options that are within the character limit, include your keyword, and give searchers a clear reason to click.
Fill in your details
Your prompt
Help me write a meta description for a web page. Here are the details: Page topic: [TOPIC] Target keyword: [KEYWORD] What the page offers or contains: [CONTENT] Who the searcher is: [AUDIENCE] Write a meta description that is between 140 and 155 characters, includes the target keyword naturally, tells the searcher exactly what they will find, and gives them a reason to click. Write 3 options so I can choose.
Copy this prompt and paste it into ChatGPT, Claude, Gemini, or any AI tool.
Tips for writing this
- 1Keep it between 140 and 155 characters or Google will truncate it.
- 2Include your target keyword in the first half of the description.
- 3Write for the searcher, not for your brand. What will they find? Why should they click?
Common questions
Does the meta description affect SEO rankings?+
Not directly, but it affects click-through rate, which does affect rankings over time. A well-written meta description that gets more clicks will gradually outperform a higher-ranked page with a poor one.
How do I use this prompt?+
Fill in your details using the form above. The placeholders in the prompt update live as you type. When you are ready, click “Copy prompt” and paste it into ChatGPT, Claude, Gemini, or any AI tool. The AI will write something personalized to your specific situation.
Which AI tool works best for this?+
Claude and ChatGPT both work well. Claude tends to produce more natural, nuanced writing for personal situations. ChatGPT is strong for structured business and professional writing. Try both and keep the version that sounds more like you.
Should I use the AI output word for word?+
Use it as a strong first draft, then edit it to sound like you. The AI gives you the structure and language to work from. Reading it out loud is one of the best ways to catch anything that does not feel natural in your voice.
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