AI Prompts for ChatGPT for Ad Copy

Before we write any ad copy, help me build a proper creative brief. I am advertising [PRODUCT OR OFFER] to [TARGET AUDIENCE]. Answer these questions and then confirm you are ready to write: What is the single most important thing I want the audience to know or feel? What is the main objection or hesitation I need to overcome? What is the call to action? What makes my offer meaningfully different from alternatives? What is the tone? Platform: [PLATFORM]. Format: [FORMAT, E.G. SINGLE IMAGE, CAROUSEL, SEARCH].

I am writing ads for [PRODUCT]. Help me define my target audience at the level of specificity that produces good ad copy. Not just "small business owners" but the specific situation, belief, frustration, or aspiration that makes them click. Ask me five questions about who my best customers are and what was true for them right before they bought. Use my answers to write a one-paragraph audience profile I will use as context for all the copy we write.

I am advertising [PRODUCT OR OFFER] to [AUDIENCE]. Give me five different ad angles, each based on a different psychological driver: (1) relief from a specific pain, (2) aspiration toward a desired outcome, (3) social proof and what others like them have done, (4) fear of missing out or cost of inaction, and (5) curiosity about something unexpected. For each angle, write a sample headline and first sentence. I will choose the angle before writing full copy.

I want to run ads for [PRODUCT] at different stages of the funnel. Describe what the ad copy strategy and messaging should be for: (1) cold audiences who have never heard of us, (2) warm audiences who have visited the site or engaged with content, and (3) hot audiences who have been to the checkout or are existing customers for an upsell. For each stage, suggest the key message and CTA that fits where the audience is in their journey.

This ad is not performing well: [PASTE CURRENT AD COPY]. The product is [DESCRIBE]. The audience is [DESCRIBE]. Based on what you see, what are the most likely reasons this ad is not working? Is it the hook, the offer, the CTA, the audience mismatch, or the copy itself? Give me a prioritized diagnosis and suggest which element to fix first before we rewrite anything.

Write a complete Facebook and Instagram ad for [PRODUCT]. Audience: [DESCRIBE]. Angle: [ANGLE FROM STAGE 1]. Include: primary text (2 to 3 short paragraphs), headline (under 40 characters), description (under 30 characters), and call to action button text. Write three versions: one that leads with the problem, one that leads with the outcome, and one that leads with social proof. Do not use the phrase "Are you tired of" or any cliche opener.

Write Google Search ads for [PRODUCT / SERVICE]. The search terms I am targeting are: [LIST KEYWORDS]. Write three expanded text ad options. For each ad include: three headline options (under 30 characters each), two description options (under 90 characters each), and the display path. Headlines should match the search intent closely. Descriptions should add a benefit or proof point not in the headline. Flag any headlines that are likely to conflict with Google's ad policies.

Write copy for a five-card carousel ad for [PRODUCT]. The carousel should tell a short story or walk through a logical sequence that builds interest from card 1 to card 5. For each card, write: the headline (under 40 characters), the description (under 20 characters), and a brief note on what the image or visual should show. The final card should have the strongest CTA. Campaign goal: [GOAL]. Audience: [DESCRIBE].

Write a retargeting ad for people who visited [PAGE, E.G. OUR PRICING PAGE / PRODUCT PAGE / CHECKOUT] but did not convert. These people know who we are but had a reason not to buy. The most common objections are: [LIST 2-3]. Write ad copy that acknowledges where they are, addresses the most likely objection without being pushy, and gives them a reason to come back now. Include headline and primary text for both Facebook and Google display formats.

Write a 30-second video ad script for [PRODUCT]. Audience: [DESCRIBE]. The script should follow this structure: 0 to 3 seconds is the hook that stops the scroll, 3 to 20 seconds demonstrates the problem and the solution, 20 to 27 seconds shows the outcome or proof, 27 to 30 seconds is the CTA. Write the spoken words and a brief note on what should appear on screen for each section. Tone: [TONE].

Write ten headline variations for this ad. Current best headline: [PASTE]. Product: [PRODUCT]. Target audience: [AUDIENCE]. Include: two that lead with a number or specific result, two that ask a question the audience is thinking, two that make a bold claim, two that are curiosity-driven, and two that are direct benefit statements. Keep each under 40 characters for Facebook and under 30 for Google. Mark the three you think will outperform the original.

Rewrite this ad in three different tones while keeping the same message and offer. Current ad: [PASTE]. Rewrite 1: more direct and urgent. Rewrite 2: warmer and more conversational, as if a friend is recommending this. Rewrite 3: more authoritative and proof-driven, leaning on credibility. For each version, keep the headline, primary text, and CTA format consistent with the original.

I have ad copy that works well below the hook, but I want to test five different opening lines. Here is the body of the ad: [PASTE EVERYTHING AFTER THE FIRST LINE]. Write five completely different opening lines, each using a different hook type: a bold statement, a question, a specific statistic, a story opener, and a pain-point call-out. Each hook should flow naturally into the existing body copy.

I want to test different calls to action for this ad. Current CTA: [PASTE]. The goal is [DESCRIBE CONVERSION GOAL]. Write eight alternative CTA options that vary by: urgency level (low urgency to high urgency), specificity (vague vs. precise about what happens next), and benefit framing (what the user gets vs. what they do). Include both button text options and any CTA language in the ad body.

I want to run systematic A/B tests on this ad campaign. Ad brief: [PASTE BRIEF]. Current ad: [PASTE]. Build a testing matrix that shows: the variables to test, the two versions for each variable, the order I should test them in (highest expected impact first), and what metric to use to determine a winner for each test. Limit to the five most valuable tests to run in the first four weeks.

This element of my ad is performing well: [DESCRIBE WINNING ELEMENT, E.G. HEADLINE, HOOK, OR PROOF POINT]. Write five new complete ads that build on this winning element as the foundation. Keep the core of what is working but vary the supporting copy, the visual direction, or the secondary message. Product: [DESCRIBE]. Audience: [DESCRIBE].

This ad is getting clicks but low conversions: [PASTE AD]. The landing page it goes to is about [DESCRIBE LANDING PAGE]. The most likely disconnect between ad and landing page is: [DESCRIBE IF KNOWN, OR SAY UNKNOWN]. Rewrite the ad so it sets up the landing page more accurately and attracts clicks from people who are more likely to convert. Do not change the offer, just the framing.

I have a proven ad that converts well: [PASTE AD]. Write three seasonal or event-based versions that maintain the same core message but tie the copy to a relevant moment: [DESCRIBE EVENTS OR SEASONS RELEVANT TO YOUR AUDIENCE, E.G. Q4, NEW YEAR, BACK TO SCHOOL, PRODUCT LAUNCH]. Each version should feel timely without abandoning what makes the original work.

I want to expand my successful campaign to a new audience segment: [DESCRIBE NEW AUDIENCE, E.G. PEOPLE WHO FOLLOW COMPETITOR X, BUSINESS OWNERS IN A DIFFERENT INDUSTRY, A DIFFERENT AGE GROUP]. My best-performing ad for my current audience is: [PASTE]. Rewrite this ad to resonate with the new segment. Identify what needs to change in the language, the proof points, or the angle, and what can stay the same.

I want to use ChatGPT to help me review my ad performance each week. Write me a reusable prompt I can paste into ChatGPT with my metrics, that will help me: identify which ads to scale, which to cut, which elements to test next, and what the data suggests about my audience and messaging. The metrics I have access to are: [LIST YOUR AVAILABLE METRICS, E.G. CTR, CPC, ROAS, CONVERSION RATE, FREQUENCY].