AI Prompts for Claude for Social Media Marketing
20 tested prompts across 4 stages. Works with ChatGPT, Claude, and Gemini.
Getting Claude for Social Media Marketing right takes more than a single prompt. This 4-stage guide covers Strategy and Content Planning, Writing Posts and Captions, Engagement and Community Building, and more, breaking the whole process into focused steps where each prompt builds on the last. Build and execute a social media marketing strategy using Claude to plan content, write posts, and drive real audience growth. Every prompt is tested and runs in ChatGPT, Claude, and Gemini.
Stage 1
Strategy and Content Planning
Use Claude to think through your social media strategy before creating content, so every post serves a clear goal.
Design day content calendar
Design a 30-day content calendar for [BRAND] on [PLATFORM] targeting [AUDIENCE]. Include 3 content pillars, recommended post frequency, content mix (educational/entertaining/promotional), and how to measure success.
Most effective content
What are the most effective content strategies for growing on [PLATFORM] in [NICHE] right now? List 5 tactics with specific implementation steps for each.
Realistic strategy
I want to grow [PLATFORM] from [X] to [Y] followers in 90 days. What is a realistic strategy? Break it into month-by-month milestones, content themes, and the single most important habit to build.
Identify content gaps
Identify content gaps in [NICHE] on [PLATFORM] that [BRAND] could own. What topics and formats are underserved where there is clear audience demand?
Build content repurposing system
Build a content repurposing system for [BRAND]. Starting from one weekly long-form piece, show exactly how to extract 7-10 social media posts across different platforms and formats.
Stage 2
Writing Posts and Captions
Use Claude to draft high-quality social media posts that reflect your brand voice and drive engagement.
Write Instagram captions
Write 5 Instagram captions for [TOPIC/PRODUCT] targeting [AUDIENCE]. Each should start with a hook that stops the scroll, deliver a clear value or insight, and end with a question that invites comments.
Write LinkedIn post
Write a LinkedIn post for [PROFESSIONAL TOPIC] that establishes thought leadership for [ROLE/BRAND]. Make it insightful and personal, not corporate. Under 300 words, with a discussion prompt at the end.
Write tweet/X variations
Write 4 tweet/X variations about [TOPIC]. Version 1: a bold opinion. Version 2: a useful tip. Version 3: a question. Version 4: a mini-story or analogy. Each under 240 characters.
Script 60-second TikTok/Reels video
Script a 60-second TikTok/Reels video about [TOPIC] for [AUDIENCE]. Include: a 3-second pattern interrupt hook, the main value or story, and a clear CTA. Use natural, spoken-word language.
Write carousel post concepts
Write 3 carousel post concepts for [TOPIC] on Instagram or LinkedIn. For each: give the hook slide text, 4-5 content slide points, and the final CTA slide copy.
Stage 3
Engagement and Community Building
Use Claude to build genuine relationships with your audience through thoughtful replies, questions, and community content.
Write reply templates I
Write 10 reply templates I can adapt when responding to comments on [PLATFORM] posts about [TOPIC]. Each should feel human, add value, and continue the conversation.
Follower left this
A follower left this critical comment on my post: "[PASTE COMMENT]". Write 3 response options: one that is direct, one that is empathetic, and one that turns the critique into a discussion.
Create weekly engagement plan
Create a weekly engagement plan for [PLATFORM]: specific types of posts or actions for each day of the week that build community rather than just broadcasting content.
Write conversation-starter questions
Write 15 conversation-starter questions for my [PLATFORM] community about [TOPIC/NICHE]. Each should be specific enough to generate real responses, not just "yes" or "no" answers.
Design monthly "community spotlight"
Design a monthly "community spotlight" post template for [BRAND]. How should I feature audience stories, results, or contributions in a way that feels genuine and encourages others to share?
Stage 4
Analytics and Content Optimization
Use Claude to make sense of your performance data and systematically improve what is working.
Top posts last month:
My top 5 posts last month: [DESCRIBE THEM]. My bottom 5: [DESCRIBE THEM]. What patterns explain the performance gap and what should I prioritize going forward?
Reach dropped
My [PLATFORM] reach dropped [X%] in the last 30 days. What are the most likely causes and what are the highest-priority changes I should test in my next 10 posts?
Test different content formats
I want to test different content formats on [PLATFORM]. Design a 4-week test: Week 1 tests format A, Week 2 tests format B, etc. What should I measure to determine the winner?
Adapt content
Adapt this content for 4 platforms: [DESCRIBE CONTENT/IDEA]. Give me a tailored version for Instagram, LinkedIn, Twitter/X, and TikTok with platform-specific format and tone adjustments.
Write social media performance
Write a social media performance review for [BRAND] using these metrics: [PASTE DATA]. Identify 3 wins, 2 gaps, and the single highest-priority action for next month.
Frequently asked questions
How is Claude different from ChatGPT for social media writing?+
Claude tends to produce more nuanced, contextual responses and follows brand voice instructions more precisely when given detailed context. For social media, Claude is strong at longer LinkedIn posts and strategic content planning. Try both and compare for your specific style.
Can Claude write a full month of social media content at once?+
Yes. Ask Claude to build a content calendar with post topics and formats, then work through drafting posts in batches of 5-10. A single session can produce a full month of content across one or two platforms.
How do I get Claude to write in my brand voice?+
Paste 3-5 examples of your best posts and describe your voice (e.g., "direct, educational, and occasionally witty"). Claude picks up voice patterns quickly and maintains them consistently within a session.
What social media platforms does Claude write best for?+
Claude handles LinkedIn, Twitter/X, and Instagram captions well. For short-form video scripts (TikTok, Reels), specify the spoken-word format and time constraint in your prompt.
Can Claude help with a social media growth strategy?+
Yes. Claude can analyze your current situation, recommend content pillars, and design a structured growth plan. It is most useful when you give it specific context about your audience, current metrics, and business goals.
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