20 tested prompts across 4 stages. Works with ChatGPT, Claude, and Gemini.

Write search-optimized content that ranks and converts using Claude to research, structure, draft, and refine every page. Built across 4 distinct stages covering Keyword Research and Search Intent, Outlines and Content Architecture, Writing SEO Copy and more, this guide gives you one tested prompt per step so you never have to write from scratch or guess what the AI needs. The prompts work in ChatGPT, Claude, and Gemini and are designed to get usable output on the first try.
Stage 1
Use Claude to understand what searchers want before writing, so your content matches intent precisely.
Explain search intent behind
Explain the search intent behind the keyword "[KEYWORD]". What is the searcher trying to do or learn, and what type of content (guide, comparison, tool, listicle) would best satisfy that intent?
Generate long-tail variations
Generate 20 long-tail variations of "[SEED KEYWORD]" organized by intent: informational ("how to"), commercial ("best"), and transactional ("buy"). Flag the ones with the best ranking opportunity for a new site.
Full topic scope
What is the full topic scope of a comprehensive article on "[KEYWORD]"? List all the subtopics, related questions, and angles I need to cover to be considered the best resource on this topic.
Build content cluster plan
Build a content cluster plan for [TOPIC]. Identify the pillar page topic and 5-6 supporting cluster pages that together would establish topical authority for "[MAIN KEYWORD]".
Compare Compare the search
Compare the search intent for these 3 similar keywords: [KEYWORD 1], [KEYWORD 2], [KEYWORD 3]. Should I create separate pages for each or cover them together? Explain the reasoning.
Stage 2
Structure your content so it satisfies the searcher, earns featured snippets, and keeps readers on the page.
Write complete SEO content
Write a complete SEO content outline for an article targeting "[KEYWORD]". Include H1, H2s, H3s where needed, and a brief description of what each section should contain. Target [WORD COUNT].
Write H1 tag options
Write 5 H1 tag options for a page targeting "[KEYWORD]". Each should include the keyword naturally, clearly signal what the page covers, and be compelling enough to earn a click from a search result.
Write featured snippet-optimized answer
Write a featured snippet-optimized answer to the question "[SEARCH QUERY]". Give a direct answer under 50 words, then follow with a numbered list or table that Google could display.
FAQ questions
What FAQ questions should I include on a page targeting "[KEYWORD]"? List 8 questions written in the exact language searchers use, not polished paraphrases.
Content outline:
I have this content outline: [PASTE OUTLINE]. What is missing that would make this the most complete resource for someone searching "[KEYWORD]"? Add the gaps.
Stage 3
Use Claude to write copy that reads naturally, covers the topic thoroughly, and earns ranking signals.
Write introduction
Write the introduction for an SEO article targeting "[KEYWORD]". Include the keyword in the first 100 words naturally. Open with the reader problem or question, then promise what the article will deliver.
Write word section
Write a 400-word section on [SUBTOPIC] for an article about "[MAIN TOPIC]". Include the phrase "[SECONDARY KEYWORD]" 2-3 times naturally and support one key point with a specific statistic or example.
Write meta title (under
Write a meta title (under 60 characters including spaces) and meta description (under 155 characters) for a page targeting "[KEYWORD]". Both should include the keyword and make the searcher want to click.
Rewrite section
Rewrite this section for better readability and SEO: [PASTE SECTION]. Target a Grade 8 reading level, shorter paragraphs, at least one subheading, and natural keyword use.
Write conclusion
Write the conclusion for an article about "[TOPIC]". Summarize 3 key takeaways, include the primary keyword naturally, and close with an internal link suggestion to a related topic.
Stage 4
Use Claude to audit existing pages, find optimization opportunities, and update content for improved rankings.
Article ranking
I have an article ranking on page 2 for "[KEYWORD]". What are the most likely reasons it is not on page 1 and what specific changes would have the greatest impact on rankings?
Review article
Review this article for SEO weaknesses: [PASTE ARTICLE OR KEY SECTIONS]. Identify: thin sections, missing headings, lack of internal links, missing FAQ coverage, and any sections that do not match search intent.
Competitors averaging rank
My article on [TOPIC] is [WORD COUNT] words and ranks [POSITION]. Competitors averaging [HIGHER WORD COUNT] rank above me. What additional content would close the depth gap without adding filler?
Suggest internal linking opportunities
Suggest 10 internal linking opportunities for a new article about "[TOPIC]". For each, recommend anchor text and the type of page it should point to.
Update article introduction
Update this article introduction for [CURRENT YEAR]: [PASTE INTRO]. Flag any claims, data, or context that is likely outdated and rewrite it to be current.
Claude excels at nuanced, well-structured long-form content and following detailed style instructions. For SEO writing, it handles intent analysis and comprehensive outlines particularly well. Pair it with live keyword data tools since Claude does not have real-time search volume access.
Claude produces well-structured, thorough content that covers topics comprehensively. Rankings also depend on domain authority, backlinks, and technical SEO. Claude is the content quality piece of the equation, not the full picture.
Paste the article and the target keyword. Ask Claude to identify thin sections, missing subtopics, and structural improvements. Then draft the additional sections. This update approach often moves existing rankings faster than publishing new content.
Intent analysis, content outlines, meta title and description writing, featured snippet optimization, and content auditing are areas where Claude adds consistent value. It is less useful for live keyword volume research.
Length should match what the top-ranking pages cover, not a fixed number. Ask Claude to outline all the subtopics that a comprehensive resource needs to include, then write to cover them fully. Thoroughness beats arbitrary word counts.
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