AI Prompts for Claude for Copywriting

Help me build a detailed customer avatar for my copywriting. My product/service: [DESCRIBE]. What I know about my customer: [DESCRIBE DEMOGRAPHICS, ROLE, SITUATION]. Help me reason through: (1) what they are aware of about their problem (problem-aware, solution-aware, product-aware, or most aware), (2) the emotional language they use to describe their frustration, (3) the specific transformation they want, not just the feature they are looking for, (4) their top 3 objections and the underlying fear behind each objection, (5) who they trust and what makes them believe a claim. Use this to write a 200-word "voice of customer" paragraph I can use as a writing compass.

Help me define the unique mechanism for this offer. My product: [DESCRIBE WHAT IT DOES]. Other solutions that exist: [DESCRIBE ALTERNATIVES]. The reason my product works when others do not: [DESCRIBE YOUR MECHANISM OR APPROACH]. A unique mechanism is the specific, named reason why your solution produces the result. Help me: (1) articulate the mechanism clearly in one sentence, (2) give it a compelling proprietary name, (3) explain why existing solutions fail to deliver this mechanism, (4) write a 150-word mechanism explanation for use in sales copy. The mechanism should feel both logical and exclusive.

Write a core offer statement for this product. What it does: [DESCRIBE]. Who it is for: [DESCRIBE]. The transformation delivered: [DESCRIBE BEFORE AND AFTER]. Timeframe: [DESCRIBE IF APPLICABLE]. Write 5 versions of the offer statement in this structure: "I help [SPECIFIC WHO] achieve [SPECIFIC RESULT] in [TIMEFRAME] without [THE BIGGEST OBJECTION OR SACRIFICE]." Each version should vary the emphasis: one leads with the transformation, one leads with the speed, one leads with what is avoided, one leads with the proof mechanism, and one leads with the emotional outcome. Recommend which is strongest for a sales page headline.

Map and pre-empt all objections a buyer has for this offer: [DESCRIBE PRODUCT/SERVICE AND PRICE]. Identify 6-8 objections in four categories: (1) Money objections ("I cannot afford it", "it is too expensive"), (2) Time objections ("I am too busy", "I will do it later"), (3) Trust objections ("I do not believe it will work for me", "I do not know this company"), (4) Value objections ("I am not sure it is worth the price"). For each objection, write the exact internal monologue the prospect has and the specific copy response that addresses it , not just acknowledges it, but dismantles it with logic and social proof.

Help me build a proof inventory for my sales copy. My product: [DESCRIBE]. List all proof categories I should gather and how to present each: (1) Social proof: customer testimonials (what makes a testimonial credible and specific), (2) Results proof: specific before-and-after outcomes with numbers, (3) Authority proof: credentials, media mentions, partnerships, (4) Demonstration proof: case studies, screenshots, data, (5) Logic proof: the mechanism that explains why this works. For each category, write the template I should use to collect or present that proof type in copy. Identify which proof type is most critical for my specific buyer awareness level.

Write 15 headline options for this offer: [DESCRIBE PRODUCT AND KEY BENEFIT]. Use these headline formulas and label each: (1) How to [RESULT] without [SACRIFICE], (2) The [ADJECTIVE] way to [RESULT], (3) Who else wants [RESULT]?, (4) [SPECIFIC NUMBER] [THINGS/WAYS/MISTAKES] that [RESULT], (5) Discover the [MECHANISM] that [RESULT], (6) Warning: [NEGATIVE CONSEQUENCE] unless you [ACTION], (7) [UNCONVENTIONAL CLAIM] that [RESULT PROOF]. Also write 3 curiosity-gap headlines that make the reader feel they are missing critical information. Rank the 3 strongest with a brief explanation of why each works for this specific offer.

Write 20 email subject lines for an email promoting [DESCRIBE PRODUCT/OFFER]. Include 5 subject lines in each category: (1) Curiosity: creates an information gap the reader must close, (2) Benefit: states a specific, tangible result, (3) Story: opens a narrative loop the reader wants resolved, (4) Fear: highlights a negative consequence of inaction, (5) Social proof or novelty: leverages desire to not miss out. For each subject line, add a preview text (50 characters) that complements and extends it. Flag which 3 pairings you would test first and why.

Write 5 lead paragraph variations for a sales email or landing page for [DESCRIBE PRODUCT]. Each lead should be under 75 words and use a different opening hook: (1) Story lead: opens in the middle of a relatable scene, (2) Agitation lead: amplifies the pain before introducing any hope, (3) Question lead: asks the one question that perfectly matches the reader's current mental state, (4) Bold claim lead: opens with the most surprising result or promise, (5) Contrarian lead: challenges a belief the reader currently holds. Analyze which lead best matches the buyer awareness level for this offer.

Write 10 opening lines for Facebook or Instagram ads for [DESCRIBE PRODUCT]. These are the first 1-2 sentences visible before "See More." Each hook should: stop the scroll, speak directly to the target audience, and create enough curiosity or urgency that they click to read more. Write hooks for: (1) cold traffic who does not know the brand, (2) retargeting audience who has visited the product page. Use different psychological triggers: pattern interrupt, social exclusion, specific curiosity, transformation teaser, and counterintuitive claim. Keep each hook under 25 words.

I have this current headline for my landing page: "[PASTE CURRENT HEADLINE]." Help me design a split test plan: (1) identify the core hypothesis this headline is testing (what is it claiming), (2) write 3 challenger headlines that test different variables: change the transformation promised, change the mechanism highlighted, change the audience specificity, (3) explain what metric to optimize for (click rate vs. conversion rate vs. time on page), (4) estimate how many visitors I need for statistical significance at 95% confidence, (5) describe what the winning direction tells me about my market regardless of which variant wins.

Design the complete structure for a long-form sales page for [PRODUCT]. Following the flow: (1) Headline and opening hook, (2) Agitate the problem (make the pain vivid), (3) Introduce the mechanism (why existing solutions fail and why yours works), (4) Introduce the product (what it is, positioned against the mechanism), (5) Social proof section, (6) Features presented as benefits, (7) Objection handling section, (8) Scarcity/urgency, (9) Guarantee, (10) Final CTA. For each section, write: the goal of this section, the emotional state it should create in the reader, the 2-3 most important copy elements, and the transition into the next section. This is the blueprint, not the copy.

Write the problem-agitation section of a sales page for [PRODUCT]. The reader's core pain: [DESCRIBE]. Their current failed attempts: [DESCRIBE WHAT THEY HAVE TRIED]. The hidden cause they do not know about: [DESCRIBE THE MECHANISM YOUR PRODUCT ADDRESSES]. This section should: (1) open by naming the pain with specific, accurate language that makes readers feel seen, (2) layer in the secondary and tertiary pains that compound the main problem, (3) agitate by showing what it costs them to stay stuck (not just the direct pain but the ripple effects), (4) introduce a pattern interrupt that makes them question their previous approach, (5) plant the seed for your mechanism without naming it yet. 300-400 words. No solution yet.

Write 20 benefit bullets for [PRODUCT]. Each bullet should follow the "feature as vehicle to benefit" structure: the feature delivers the benefit. Format: "[FEATURE]: so that you can [SPECIFIC BENEFIT] which means [EMOTIONAL OR PRACTICAL PAYOFF]." Or use Claude's more advanced structure: "Imagine [SITUATION]... [FEATURE] means [BENEFIT]." Include bullets for: time saved, money earned or saved, frustration eliminated, status gained, simplicity achieved, certainty created, and risk removed. Avoid generic bullets. Every bullet should be so specific that removing it or replacing it with a competitor's product would require rewriting it.

Write a guarantee section for [PRODUCT]. Details: [DESCRIBE WHAT KIND OF GUARANTEE YOU OFFER: MONEY-BACK PERIOD, RESULTS GUARANTEE, SATISFACTION GUARANTEE]. The guarantee copy should: (1) lead with the guarantee in bold, clear terms rather than burying it in conditions, (2) explain why you are confident offering this guarantee (connects back to the mechanism and your track record), (3) restate the risk reversal: the prospect risks nothing, (4) briefly describe the refund process so it feels simple, (5) use the guarantee as a proof mechanism (a company only offers this guarantee if they are confident). 150-200 words. The guarantee should feel like a closing argument, not a footnote.

Write the closing section and call-to-action for a sales page for [PRODUCT] at price $[X]. This section should: (1) write a "paint the future" paragraph showing life after the purchase (specific, sensory, emotionally resonant), (2) recap the offer in a summary box: what they get, what it is worth vs. what they pay, (3) state any scarcity or deadline clearly and honestly, (4) write the primary CTA button text (not "Buy Now" , something specific to the transformation), (5) write a post-CTA reassurance line that reduces fear at the moment of clicking, (6) write a closing PS that surfaces the single most compelling reason to act now. 400-500 words total.

Write a 5-email welcome sequence for new subscribers to [DESCRIBE BRAND/PRODUCT]. Email 1 (immediate): deliver the lead magnet or promised content, set expectations for what is coming, and open a story that will continue. Email 2 (day 2): share the most important thing they need to know about their problem , a paradigm shift that makes them see their situation differently. Email 3 (day 4): share a case study or story about someone who had their exact problem and what changed. Email 4 (day 6): address the biggest objection or misconception about your solution. Email 5 (day 8): make the first soft offer or invitation. Each email: subject line, preview text, 200-word body, single CTA.

Write a product launch email sequence for [PRODUCT] going live on [DATE]. Pre-launch phase (3 emails): build anticipation, share the story behind the product, create desire without revealing price. Open cart phase (4 emails): day 1 full announcement, day 2 case study or testimonial, day 3 FAQ email, day 4 urgency/deadline email. Close cart phase (2 emails): final day warning, final hours email. For each email: the subject line, the core emotional job of this email, and the 3 most important copy elements to include. Write the day 1 open cart email in full (300 words) and the final hours email in full (200 words).

Write a story-based sales email for [PRODUCT]. The story to tell: [DESCRIBE A REAL OR COMPOSITE STORY: YOUR OWN TRANSFORMATION, A CUSTOMER STORY, OR A PARABLE THAT ILLUSTRATES THE PRODUCT'S VALUE]. Structure: (1) open in the middle of the story at a moment of tension (do not start at the beginning), (2) make the reader care about the character before the struggle, (3) describe the struggle without oversimplifying, (4) introduce the turning point or insight, (5) show the result concretely, (6) make the natural transition from story to offer (not jarring), (7) include the CTA. 350-450 words. The story should feel true even if composite. The reader should think "that is me" not "good for them."

Write a re-engagement email for subscribers who have not opened in 60-90 days. My product/brand: [DESCRIBE]. Do not open with guilt or an apology. Options to test: (1) Curiosity approach: open with something surprising or counterintuitive from your space that demands attention, (2) Value-first approach: lead with a genuinely useful piece of content before any mention of a product, (3) Directness approach: acknowledge the silence and ask one direct question about what they want to hear about. Write all 3 versions (under 200 words each) with subject lines. End each with an unsubscribe invitation that positions staying as a choice, not a default.

Write a social proof email featuring a customer testimonial. Testimonial details: [PASTE OR DESCRIBE THE CUSTOMER RESULT AND ANY DIRECT QUOTES]. My product: [DESCRIBE]. The email should: (1) open with the most dramatic result or specific number from the testimonial, (2) give enough context about who the customer is that the reader can identify with them, (3) use the customer's own words for the most powerful moments, (4) annotate the testimonial with copy that draws out the key lesson or mechanism, (5) transition naturally to the offer. The testimonial should carry the persuasion; your copy should only illuminate and frame it. Under 300 words.