AI Prompts for Claude for Ad Copy

I want to run ads for [PRODUCT/SERVICE]. My target audience is [DESCRIBE]. Write three different audience segments with a corresponding ad message for each. For each segment: describe who they are, what their primary pain point or desire is, and what single message would most likely make them click.

I am advertising [PRODUCT/SERVICE] to [AUDIENCE]. I want to run ads with the goal of [AWARENESS / CLICKS / CONVERSIONS / RETARGETING]. For this objective, what type of hook works best: problem-agitation, desire-aspiration, social proof, or direct offer? Write a brief rationale and one example ad opening for the recommended hook type.

I sell [PRODUCT/SERVICE]. Help me design ads for three funnel stages: 1) Cold audience (has never heard of me — focus on the problem or desire, not the product). 2) Warm audience (has visited my site or engaged with my content — focus on the solution and differentiation). 3) Hot audience (has added to cart or started checkout — focus on urgency or objection removal). Write the core message for each stage.

I sell [PRODUCT/SERVICE]. My target buyer is [DESCRIBE]. Generate five distinct ad angles I should test — each targeting a different motivation, fear, or desire. For each angle: name the emotion or driver, write a one-sentence hook, and describe who within my audience it is most likely to resonate with.

I am planning paid ad campaigns for [BUSINESS]. I want to run systematic creative tests rather than just making random ads. Build a four-week testing roadmap: Week 1 tests [VARIABLE 1 — HOOK TYPE], Week 2 tests [VARIABLE 2 — FORMAT], etc. Tell me what to test, in what order, and how to know when a test has enough data to draw a conclusion.

Write three variations of ad copy for [PRODUCT/SERVICE] targeting [AUDIENCE] on Facebook/Instagram. Goal: [AWARENESS/CLICKS/CONVERSIONS]. For each variation use a different hook: 1) Problem-led. 2) Outcome-led. 3) Social proof-led. Each variation needs: a primary text (3-4 sentences max), a headline (under 40 chars), and a call-to-action button label. Keep copy scannable.

Write Google Search ads for [PRODUCT/SERVICE]. Target keyword: [KEYWORD]. Write three responsive ad options with: three headline options (30 chars max each), two description options (90 chars max each). Headlines should include the keyword, lead with a benefit, and include one CTA. Descriptions should address the reader's goal and add a trust signal or differentiator.

Write a 15-30 second video ad script for [PRODUCT/SERVICE]. Audience: [DESCRIBE]. Goal: [DESCRIBE]. Structure: 0-3 sec: hook (grab attention before the skip). 3-15 sec: problem or desire in the viewer's own language. 15-25 sec: product as the solution. 25-30 sec: CTA. Keep the script tight — each second matters. Write it as spoken word.

Write retargeting ad copy for people who visited my [WEBSITE/PRODUCT PAGE] but did not convert. Product: [DESCRIBE]. Most likely reason they did not buy: [DESCRIBE OBJECTION — PRICE, UNCERTAINTY, COMPARISON SHOPPING, DISTRACTION]. Write three ad variations: one that addresses the objection directly, one that offers a discount or incentive, and one that provides social proof that removes doubt.

I am running ads for a [HIGH-TICKET PRODUCT/SERVICE — PRICE POINT: $X]. This is not an impulse purchase. Write an ad that: establishes credibility before asking for anything, focuses on the outcome rather than the features, uses specific and believable results (I will fill in real numbers), and drives to a free resource or consultation rather than directly to purchase.

I want to A/B test my ad copy for [PRODUCT]. My control (current best-performing) is: [PASTE CONTROL]. Write three challengers that each test a different variable: 1) Different hook (problem vs desire vs social proof). 2) Different specificity (specific numbers vs general benefit). 3) Different CTA (direct vs indirect). State what hypothesis each test is designed to validate.

My ad has: CTR of [X%] (benchmark is [X%]) and CVR of [X%] (benchmark is [X%]). Here is the ad: [PASTE AD]. Diagnose the most likely issue. If CTR is low: the creative or hook is not connecting. If CVR is low: the ad is attracting the wrong people or the landing page is broken. Give me your diagnosis and the specific change to make first.

I have a winning ad with: [DESCRIBE PERFORMANCE METRICS]. The ad is: [PASTE AD]. I want to scale this while protecting the performance. Help me: write three variations that preserve the winning hook and message but change the visual description or format, identify the audience expansion I should test next, and flag any signs in the data that might indicate the ad is starting to fatigue.

My ad has been running for [TIMEFRAME] and performance is declining — [DESCRIBE METRICS DECLINE]. Here is the original ad: [PASTE]. The audience has seen it too many times. Write three refresh variations that: preserve the core message and CTA that worked, change the hook and opening significantly, and use a different format or angle to re-engage the same audience.

My baseline ad for [PRODUCT] performs at [METRICS]. I want to write seasonal variants for [SEASON/EVENT — BLACK FRIDAY / NEW YEAR / SUMMER / BACK TO SCHOOL]. Write three variants that: incorporate the seasonal angle without feeling forced, preserve the strongest elements of my baseline, and create urgency appropriate to the season. Include updated CTAs.

My ad says: [PASTE AD]. It drives to a landing page about [DESCRIBE PAGE]. Help me ensure message match: the landing page headline should echo the ad's promise, the first section should address the exact expectation set in the ad, and the CTA should be consistent. Write a revised landing page headline and first paragraph that creates seamless continuity from the ad click.

My ad drives traffic to a landing page for [PRODUCT/OFFER]. The ad hook was: [DESCRIBE]. Write five landing page headline options that: pick up exactly where the ad left off, state the primary benefit in specific terms, and make the reader want to read the rest of the page. Each should be under 12 words.

Someone just converted on my [OFFER — LEAD MAGNET / PURCHASE / FREE TRIAL]. Write the thank-you page copy that: confirms what they did (without being generic), sets expectations for what happens next, and gives them an immediate next step that deepens engagement (read this article / join this group / schedule this call). Under 150 words.

My checkout abandonment rate is [X%]. The checkout page currently says: [DESCRIBE OR PASTE KEY COPY]. Help me reduce abandonment with better copy at the critical moment. What trust signals, reassurances, or last-minute benefit reminders should appear just before the "complete purchase" button? Write specific copy for each element.

A customer just purchased [PRODUCT]. I want to present them with an upsell offer for [UPSELL PRODUCT] immediately after purchase. Write the upsell offer copy: a headline that does not feel like a bait-and-switch, a brief benefit statement that logically extends what they just bought, a clear offer price (with or without a discount), and a CTA. Under 100 words.