AI Prompts for Claude for Email Marketing

I run [DESCRIBE BUSINESS/PRODUCT]. My email list includes [DESCRIBE SUBSCRIBER SEGMENTS]. Help me map the complete email funnel I should have in place. What are the essential automated sequences (welcome, nurture, sales, win-back, post-purchase)? For each sequence, what is the goal, who triggers it, and what is the minimum number of emails needed to make it work?

I send emails to [DESCRIBE AUDIENCE]. My business goal for email is [GOAL — REVENUE / RETENTION / COMMUNITY / PRODUCT ADOPTION]. Design a monthly content calendar framework. What should the ratio be between value-first emails (educational, entertaining) and promotional emails? What content themes should I rotate through to keep the list engaged without burning it out?

My email list has [NUMBER] subscribers. I know the following about them: [DESCRIBE WHAT YOU KNOW — PURCHASE HISTORY, SIGNUP SOURCE, ENGAGEMENT, DEMOGRAPHICS]. Suggest three to five meaningful segments I should create. For each segment, describe who is in it, what they care about, what email frequency they should receive, and what the main conversion goal should be for that group.

I want to plan my email marketing for the next 30 days. My upcoming promotions or product news are: [LIST]. My content topics are: [LIST]. My list is currently [DESCRIBE ENGAGEMENT LEVEL — WARM / COLD / MIXED]. Build a 30-day email calendar with dates, email types (value / promotional / relationship), and one-line descriptions of each email. Space promotional emails so I do not overwhelm the list.

My email program has these metrics: open rate [X%], click rate [X%], unsubscribe rate [X%], revenue per email [X]. The industry benchmark for my sector is roughly [BENCHMARKS IF KNOWN]. Here is what my current email program looks like: [DESCRIBE SEQUENCES AND SEND FREQUENCY]. Diagnose what is most likely causing the underperformance and give me the top three changes to make first.

I need to promote [OFFER/PRODUCT] to my email list. The discount or value is [DETAILS]. My audience is [DESCRIBE]. Write a promotional email that leads with a story, problem, or insight relevant to the reader before introducing the offer. The goal is for the email to feel useful even if the reader does not buy. Subject line: write three options.

I have subscribers who signed up [TIMEFRAME] ago and have not engaged since. I want to re-engage them with value before asking for anything. Write a single nurture email that: references why they signed up, delivers one genuinely useful insight or resource related to [TOPIC], and ends with a soft next step that is low commitment.

I want to write an email that uses a story to make a point about [TOPIC OR PRODUCT BENEFIT]. The story I want to tell is: [DESCRIBE THE STORY OR SCENARIO]. Write the email in a conversational, first-person voice. The story should take up two-thirds of the email and the lesson or CTA should feel like a natural conclusion, not a pivot to a pitch.

I am launching [NEW PRODUCT/FEATURE] on [DATE]. The most important things about it are: [LIST KEY DETAILS]. My audience cares most about [KEY BENEFIT OR PAIN POINT]. Write an announcement email that leads with the benefit, not the feature. Make the CTA one specific action. Write two subject line options: one curiosity-based and one benefit-based.

Here is an email I wrote that I think is underperforming: [PASTE EMAIL]. Rewrite it with these changes: open with a hook that creates curiosity or addresses a pain point directly, cut filler and passive language, make the CTA specific and single (one action only), and make the tone warmer and more direct. Keep approximately the same length.

New subscribers join my list from [DESCRIBE SOURCE — LEAD MAGNET / PURCHASE / CONTENT OPT-IN]. Write a five-email welcome sequence. Email 1: deliver the promised value and set expectations. Email 2: address the biggest objection to [PRODUCT/SERVICE]. Email 3: share a customer story or proof point. Email 4: deliver a useful resource. Email 5: make a soft ask. Give me subject lines and brief copy for each.

I have subscribers who have not opened an email in [TIMEFRAME]. I want to try to re-engage them before removing them. Write a three-email win-back sequence. Email 1: acknowledge their absence without being needy. Email 2: offer something new or valuable they may have missed. Email 3: give them a clear choice to stay or go, with a compelling reason to stay. Tone should be direct and warm, not desperate.

Shoppers are abandoning their carts on my [DESCRIBE STORE/PRODUCT]. Write a three-email abandoned cart sequence. Email 1 (1 hour after abandonment): remind them what they left, keep it simple. Email 2 (24 hours): address the most likely objection (shipping cost / uncertainty about the product / price). Email 3 (48-72 hours): create urgency with either a time-limited offer or a note about stock.

A customer just purchased [PRODUCT/SERVICE]. Write a five-email post-purchase sequence that reduces buyer's remorse, drives first use or activation, and creates conditions for a review or referral. Email 1: confirmation with next steps. Email 2: quick win or tip. Email 3: social proof from other customers. Email 4: help with common stumbling block. Email 5: ask for a review.

I am launching [PRODUCT/OFFER] and the cart is open for [DAYS]. Write a launch sequence for existing subscribers. Include: a teaser email before launch, a launch day email, a value email (content, not pitch), a FAQ email, a testimonial or proof email, and a closing sequence (24 hours left / last chance). Give subject lines and one-paragraph copy for each.

I want to A/B test subject lines for an email about [TOPIC]. Write five subject line pairs, where each pair tests a different variable: 1) curiosity vs benefit 2) short vs long 3) personalization vs no personalization 4) question vs statement 5) specific number vs no number. I will pick the pair that matches what I most want to learn.

Here is an email sequence that has a low click rate: [PASTE SEQUENCE OR DESCRIBE IT]. The average CTR is [X%] against a goal of [X%]. Analyze the likely causes: Are the CTAs unclear? Are they too many? Is the copy too long before the ask? Give me three specific changes to test, each addressing a different hypothesis about why clicks are low.

Here are five email subject lines I am planning to send: [LIST SUBJECT LINES]. For each one, write the preview text (the snippet that appears after the subject line in the inbox). The preview text should complement, not repeat, the subject line. It should extend the curiosity or add a second reason to open.

My unsubscribe rate is [X%] per email, which is higher than I want. Here is my current email program: [DESCRIBE FREQUENCY, TYPES OF EMAILS, AUDIENCE SOURCE]. Diagnose the most likely cause and suggest the top three interventions. Consider: sending frequency, content relevance, audience quality, and how expectations were set at signup.

Email regulations or deliverability issues require me to ask my existing list to re-confirm they want to hear from me. Write a re-permission email that is honest, warm, and compelling enough that engaged subscribers click to stay. It should explain why I am asking, make the benefit of staying clear, and make the opt-in action simple. Include a subject line.