AI Prompts for ChatGPT for Market Research

I need to research the market for [PRODUCT/SERVICE/BUSINESS]. Help me define the specific questions I need to answer. What do I need to know about: customers, competitors, the market size, trends, and the decision I am ultimately trying to make?

I want to research [MARKET/CUSTOMER SEGMENT/TOPIC]. What research methods make sense for my stage and budget: customer interviews, surveys, desk research, competitor analysis, or something else? What will give me the most useful signal fastest?

My business idea / product / strategy is: [DESCRIBE]. What assumptions am I making about the market that I have not tested? Rank them by importance: which assumption, if wrong, would change everything?

Help me build a market research plan for [BUSINESS/PRODUCT] that I can complete in [TIMEFRAME] with a [BUDGET/RESOURCE DESCRIPTION]. What should I prioritize? Give me a phased approach: what to research first, second, and third.

I want to serve [DESCRIBE WHO YOU THINK YOUR CUSTOMER IS]. Help me define this target market precisely: who exactly, with what problem, in what context, at what frequency, and with what ability and willingness to pay?

Build a customer interview guide for researching [PROBLEM/MARKET]. My hypothesis is that [DESCRIBE YOUR HYPOTHESIS]. The interview should: uncover the problem in their own words, understand the current workarounds, reveal their decision-making process, and avoid leading questions.

I conducted [X] customer interviews about [TOPIC]. Here are the key things people said: [PASTE NOTES OR THEMES]. Help me analyse this. What patterns emerge? What surprises me? What does this tell me about the real problem versus the assumed problem?

Write a customer survey for [BUSINESS/PRODUCT] targeting [AUDIENCE]. Goal: [DESCRIBE WHAT YOU NEED TO LEARN]. Include: 8-10 questions, a mix of multiple choice and open-ended, and a short intro explaining why you are asking. Avoid leading questions.

Based on this research: [DESCRIBE OR PASTE FINDINGS], help me build [X] customer personas. Each persona should describe: who they are in their own context, the problem they are trying to solve, how they currently solve it, what they care most about, and what would make them switch.

My product is [DESCRIBE]. What job are customers actually hiring it to do? Look beyond the functional task to the emotional and social jobs. What situation triggers the need, what progress are they trying to make, and what does success look like for them?

Help me map the competitive landscape for [MARKET/PRODUCT CATEGORY]. Who are the direct competitors, the indirect alternatives, and the do-nothing option? For each category, what are the key players and how do they position themselves?

Help me analyse [COMPETITOR NAME] as a competitor to [MY PRODUCT]. What do I need to understand about: their positioning, target customer, pricing approach, key messages, product strengths and weaknesses, and likely strategic direction?

What are the significant trends shaping [MARKET/INDUSTRY] right now? For each trend, help me assess: how established it is, how fast it is moving, and whether it is a threat, opportunity, or both for [MY PRODUCT/BUSINESS].

Based on this competitive landscape: [DESCRIBE WHAT YOU KNOW ABOUT COMPETITORS], where are the underserved customer segments or unmet needs? What are competitors consistently not doing well or ignoring?

Help me think through the market size for [PRODUCT/SERVICE]. Walk me through a bottom-up approach: who is the addressable customer, how many of them exist, what would they pay, and what realistic share could I capture in [TIMEFRAME]?

Help me write a market research summary for [PRODUCT/BUSINESS]. Findings: [DESCRIBE YOUR KEY FINDINGS]. The summary should cover: what we know about the customer, the competitive landscape, the key opportunity, and the 2-3 most important implications for our strategy.

Here is what my market research found: [SUMMARIZE FINDINGS]. What are the strategic implications? What should I do differently in: product, pricing, positioning, target customer, or go-to-market approach?

My research has identified these potential opportunities: [LIST THEM]. Help me evaluate them against: market size, competitive intensity, our ability to win, and speed to revenue. Which opportunity should I pursue first and why?

I have done this research so far: [DESCRIBE]. What are the most important things I still do not know that could significantly change my strategy? Rank by importance and suggest the fastest way to fill each gap.

Based on my research: [SUMMARIZE CUSTOMER INSIGHT AND COMPETITIVE LANDSCAPE], help me write a positioning statement for [PRODUCT]. Who it is for, what problem it solves, how it is different, and why that difference matters to them.