20 tested prompts across 4 stages. Works with ChatGPT, Claude, and Gemini.

Use ChatGPT to write professional scripts for corporate videos, explainer videos, training content, and commercials. Write spoken-word copy that sounds natural on camera, lands the key message clearly, and respects your audience's attention. Built across 4 distinct stages covering Define the brief and audience, Structure the script, Write the script and more, this guide gives you one tested prompt per step so you never have to write from scratch or guess what the AI needs. The prompts work in ChatGPT, Claude, and Gemini and are designed to get usable output on the first try.
Stage 1
A video script without a clear brief produces something that looks professional but says nothing useful. Start here.
Write a script brief
Help me write a script brief for a [VIDEO TYPE: EXPLAINER / CORPORATE / TRAINING / COMMERCIAL] video for [COMPANY/PRODUCT]. Include: audience, key message (one sentence), what the viewer should think/feel/do after watching, length, and any tone guidelines.
Define the single key message
My video is about [DESCRIBE TOPIC OR PRODUCT]. What is the single most important thing the viewer needs to understand or feel by the end? Help me reduce this to one clear, specific sentence that every script decision should support.
Understand the audience for the video
My video is for [DESCRIBE AUDIENCE] about [TOPIC]. What does this audience already know, what do they care about, and what are they skeptical about? How should I adapt the message and tone to land with them specifically?
Choose the right video format
I need to explain [CONCEPT/PRODUCT/PROCESS] in a video. What format works best for this: talking head, voiceover with animation, screen recording with narration, or documentary style? Recommend based on the message and audience: [DESCRIBE BOTH].
Set the tone and style
My video is for [COMPANY] targeting [AUDIENCE]. Describe the tone that fits: formal or conversational, serious or warm, fast-paced or measured? Give me 3 sample opening lines in different tones so I can feel the difference.
Stage 2
Video scripts live or die by their structure. Build the architecture before you write a word of narration.
Create a script structure
Create a script structure for a [LENGTH]-minute [VIDEO TYPE] about [TOPIC]. Break it into timed sections: hook, problem/context, solution, evidence/demonstration, and CTA. Give me approximate word counts for each section at [X] words per minute.
Write a hook for the opening
Write 3 different opening hooks for a video about [TOPIC] targeting [AUDIENCE]. Options: a question that puts them in the problem, a surprising statistic, and a short scenario they recognize. Each should grab attention in under 15 seconds.
Plan a training video structure
I am writing a training video script on [TOPIC] for [AUDIENCE]. Structure it for learning: what do they need to know first, how do I build from simple to complex, and how do I check comprehension? Total length: [X MINUTES].
Plan a commercial structure
I need to structure a [LENGTH]-second commercial for [PRODUCT/SERVICE] targeting [AUDIENCE]. Map out each beat: the hook, the problem or insight, the product moment, and the CTA. Give me the timing for each.
Plan a corporate overview video
Plan the structure for a [LENGTH]-minute corporate overview video for [COMPANY TYPE]. What should it cover: company story, what they do, who they serve, proof points, and call to action? In what order and at what length?
Stage 3
Use these prompts to write narration that sounds natural when spoken and clear when heard, not just read.
Write the full narration
Write the voiceover script for a [LENGTH]-minute [VIDEO TYPE] about [TOPIC] for [AUDIENCE]. Use conversational sentence structure, avoid jargon, and write for the ear not the eye. Include speaker direction notes in brackets where the tone shifts.
Write a specific section
Write the [SECTION: HOOK / PROBLEM / SOLUTION / CTA] section of a script about [TOPIC]. This section needs to accomplish: [DESCRIBE]. It is approximately [X] seconds. Write it as narration that sounds natural spoken aloud.
Write a talking-head segment
Write a script for a [ROLE: CEO / EXPERT / EMPLOYEE] to speak directly to camera about [TOPIC]. They are making [KEY POINT]. Write it so it sounds like something a real person would say naturally, not a prepared speech.
Write a two-person dialogue script
Write a two-person dialogue script for a [VIDEO TYPE] about [TOPIC]. Characters: [DESCRIBE CHARACTER A] and [DESCRIBE CHARACTER B]. The conversation should feel natural while covering: [KEY POINTS TO HIT]. Length: approximately [X MINUTES].
Write on-screen text and captions
I have this voiceover script: [PASTE SCRIPT]. Write the on-screen text that would appear with it: headlines, key data callouts, and CTA text. Keep on-screen text short. It should reinforce the narration, not repeat it word for word.
Stage 4
A script that reads well does not always perform on camera. Use these prompts to test and polish before production.
Test for spoken naturalness
Read this script aloud and flag any line that feels awkward to say: [PASTE SCRIPT]. Rewrite each flagged line so it sounds like natural speech. Look for: long compound sentences, passive voice, jargon, and anything a presenter would stumble on.
Tighten for time
This script runs [X] minutes but needs to be [Y] minutes. Cut it without losing the key message or the flow. At [Z] words per minute, I need to cut approximately [W] words. Show me the trimmed version.
Punch up a flat section
This section of my script is clear but flat: [PASTE SECTION]. Make it more engaging without inflating it. Add a moment of humanity, a specific example, or a sentence that surprises the viewer.
Rewrite for a different audience
I have a script written for [ORIGINAL AUDIENCE]: [PASTE SCRIPT]. Rewrite it for [NEW AUDIENCE]. Adjust the vocabulary level, examples, tone, and assumed knowledge while keeping the core message the same.
Write a director's notes version
Add production and delivery notes to this script: [PASTE SCRIPT]. Include: pace cues (slow down / speed up), emphasis cues (stress this word), visual suggestion notes (cut to: / graphic:), and tone shifts. Format it as a proper shooting script.
Scripts are written for the ear, not the eye. Sentences need to be shorter and more conversational. The listener cannot re-read, so every point must land in real time. There is also no visual context until you add production notes, so the words have to do more work than they do on a page.
Most professional narration runs at 120 to 150 words per minute. A 90-second explainer needs roughly 180 to 200 words of narration. A 3-minute corporate video needs around 400 words. Always time your script by reading it aloud before sending to production.
Yes. Provide 2-3 examples of existing content, such as ads, website copy, or previous scripts, and describe the tone in plain terms. Ask ChatGPT to match it. Always review the output, because tone in video is also delivered by the presenter. The script sets the floor, not the ceiling.
Trying to say too much. Most corporate videos fail because they cram in 10 minutes of information and call it a 3-minute video. The constraint is not the length. It is the single key message. Every sentence in the script should connect back to one idea the viewer will remember.
Read every line aloud while writing it. If you stumble, the presenter will too. Use contractions, short sentences, and the vocabulary your audience actually uses. Avoid noun stacks, passive voice, and bullet-point thinking dressed up as narration.
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