AI Prompts for Claude for Market Research

Help me estimate the market size for [PRODUCT/SERVICE] targeting [CUSTOMER SEGMENT] in [GEOGRAPHY]. Walk me through a bottoms-up estimation approach using available data points, and give me a range rather than a false-precision number.

Map the competitive landscape for [MARKET]. Who are the major players, how do they segment the market, who are the most direct competitors to [MY PRODUCT], and where are the gaps?

Analyze this market using Porter's Five Forces: [DESCRIBE MARKET]. For each force (competitive rivalry, new entrants, substitutes, buyer power, supplier power), assess the strength and what it means for companies competing here.

I am entering [MARKET SEGMENT]. Who are the adjacent players, companies in adjacent markets who could expand into mine? What would make them likely to do so?

Help me define and size the serviceable addressable market (SAM) and serviceable obtainable market (SOM) for [COMPANY/PRODUCT]. TAM: [DESCRIBE IF KNOWN]. Our specific focus: [DESCRIBE POSITIONING].

Design a customer research plan to validate [ASSUMPTION] about [TARGET CUSTOMER]. Include: research method, sample criteria, key questions, and how the findings will inform [SPECIFIC DECISION].

Write a customer interview guide for [RESEARCH GOAL: UNDERSTANDING BUYING BEHAVIOR / MAPPING THE DECISION PROCESS / DISCOVERING UNMET NEEDS]. Include: warm-up questions, core questions, and probing follow-ups.

I have these interview notes from [N] customer interviews: [PASTE OR DESCRIBE THEMES]. Synthesize the key insights, jobs to be done, pain points, purchase triggers, and barriers.

Write a survey to measure [CUSTOMER SENTIMENT / PRODUCT-MARKET FIT / NPS / CHURN DRIVERS]. Include [N] questions, mix quantitative and qualitative, and keep it under [TIME] to complete.

Analyze this customer data: [PASTE DATA OR DESCRIBE FINDINGS]. What patterns emerge, what hypotheses do they suggest, and what questions remain unanswered?

Analyze the positioning of these competitors in [MARKET]: [LIST COMPETITORS WITH DESCRIPTIONS OR URLS]. How do they differentiate, who do they target, and where is there a gap in the current positioning landscape?

Write a competitive analysis comparing [MY PRODUCT] to [COMPETITOR A] and [COMPETITOR B]. Areas to compare: [LIST, E.G., FEATURES, PRICING, TARGET CUSTOMER, STRENGTHS, WEAKNESSES].

I need to differentiate [MY PRODUCT] in a crowded market. Here is the competitive landscape: [DESCRIBE]. What positioning angles are underserved, and which customer segment would value my specific strengths most?

Analyze the messaging and value propositions on these competitor websites / materials: [PASTE OR DESCRIBE]. What claims do they make, what pain points do they address, and what do they not say that might be an opportunity?

My competitor just made this move: [DESCRIBE COMPETITIVE ACTION]. What does this signal about their strategy, and how should I respond?

I have conducted research on [MARKET] and gathered these findings: [PASTE OR SUMMARIZE DATA]. Write an executive summary that identifies the key opportunity, the primary risks, and the recommended strategic implication.

Turn these research findings into a market entry recommendation: [PASTE FINDINGS]. My company: [DESCRIBE]. The decision: [DESCRIBE DECISION]. Be specific and give a clear recommendation with rationale.

Write a market research report on [TOPIC] for [AUDIENCE: INVESTORS / BOARD / PRODUCT TEAM / SALES TEAM]. Structure it so the reader can get the key points in 2 minutes and the full detail if needed.

I have this raw market data: [PASTE DATA]. Identify the 3 most important insights, explain the evidence behind each, and state what decision each insight should inform.

Write a competitive intelligence brief for my sales team on [TOP COMPETITOR]. Cover: their strengths, weaknesses, typical objections we hear, how to position against them, and one or two things they do better than us that we should acknowledge.