AI Prompts for Claude for Salespeople

Write a cold email to [DESCRIBE PROSPECT: ROLE, COMPANY, INDUSTRY]. My product is [DESCRIBE]. The hook is [DESCRIBE WHY THIS PROSPECT SPECIFICALLY]. Keep it under 100 words and end with one clear ask.

I have sent [N] cold emails to [DESCRIBE SEGMENT] with a [N]% reply rate. Here is my current email: [PASTE]. What is wrong with it and how would you improve it?

Write a LinkedIn connection request message to [DESCRIBE PROSPECT]. I want to connect without immediately pitching. The context is [DESCRIBE ANY MUTUAL CONNECTION OR TRIGGER EVENT].

Create a [N]-touch outreach sequence for [DESCRIBE PROSPECT TYPE]. Mix email, LinkedIn, and a phone call. Each touch should add value, not just follow up for the sake of it.

I spotted a trigger event: [DESCRIBE TRIGGER, E.G. "THE COMPANY JUST RAISED FUNDING" OR "THEY POSTED A JOB FOR A NEW SALES DIRECTOR"]. Write the outreach that uses this context to make my message timely and relevant.

Write 10 discovery call questions for [DESCRIBE PROSPECT TYPE]. They should help me understand their current situation, pain points, buying process, and what success looks like to them, without feeling like an interrogation.

Build a pitch outline for [DESCRIBE PRODUCT OR SERVICE] for a prospect in [DESCRIBE INDUSTRY]. Structure it around their likely pain points, not our features. Include three proof points.

Write the email I send before a demo call that sets expectations, builds excitement, and gets the right stakeholders in the room.

My demos run too long and prospects lose attention. Here is my current flow: [DESCRIBE]. Help me cut it to [N] minutes by focusing only on what drives decisions for this buyer.

Write the follow-up email after a discovery call with [DESCRIBE PROSPECT SITUATION]. Summarize what I heard, confirm the pain points, and propose a clear next step.

A prospect said: "[DESCRIBE OBJECTION]." Write a response that acknowledges their concern, reframes it, and moves toward the next step without being defensive.

My prospect is evaluating us against [DESCRIBE COMPETITOR]. Write the competitive positioning talking points that highlight our strengths without badmouthing the competition.

A prospect is stalling with "we need more time to think about it." Write the response that uncovers what is really behind the hesitation and helps us move forward.

The prospect said our price is too high. Write the value justification conversation that helps them see the ROI, not just the cost.

Write my response to "send me some information and I'll share it with my team." I want to stay in control of the process and not lose momentum.

Write the closing email for a deal that has been in negotiation for [N WEEKS]. The last conversation was [DESCRIBE]. I want to create urgency without appearing desperate.

My deal is stuck because [DESCRIBE BLOCKER, E.G. "THE ECONOMIC BUYER WON'T ENGAGE" OR "PROCUREMENT IS SLOWING EVERYTHING DOWN"]. What is the play here and write the outreach to get it moving.

Write a QBR prep email to an existing customer ahead of our quarterly review. I want to celebrate wins, surface expansion opportunities, and reinforce our value before the meeting.

A customer is at risk of churning. Their reason: [DESCRIBE]. Write the save conversation opener that gets them talking rather than getting defensive.

Write a referral ask to a happy customer. I want [N] introductions to [DESCRIBE IDEAL PROSPECT TYPE]. Make it easy for them to say yes by being specific about who I am looking for.