AI Prompts for Claude for SEO

I want to create content around [MAIN KEYWORD]. Help me understand search intent. What are people who search this keyword actually trying to do: find information, compare options, or buy something? What related questions are they likely to have? Based on this intent analysis, what type of content (guide, comparison, tool, definition, how-to) would best serve this searcher and rank well?

I am trying to rank for [TOPIC/KEYWORD]. My main competitors who currently rank are: [LIST COMPETING PAGES OR DESCRIBE THEM]. Help me identify content gaps: what questions do existing top-ranking pages NOT answer well? What angle or depth is missing? What would make a new page genuinely more useful to the searcher than what is currently ranking?

My website covers [NICHE/INDUSTRY]. I want to build topical authority around [MAIN TOPIC]. Design a content cluster with: one pillar page (what topic, what scope, what keyword) and five to eight cluster pages (specific subtopics that link back to the pillar). For each cluster page, describe the specific search intent and the type of content that would satisfy it.

I want to create content targeting the keyword "[TARGET KEYWORD]". Here is what I know about the search intent: [DESCRIBE]. Write a content brief that includes: suggested title, target word count, key sections the content must cover to satisfy search intent, secondary keywords to include naturally, and the main differentiator that would make this page better than the current top-ranking result.

Here is an existing piece of content from my site: [PASTE CONTENT]. The keyword I want it to rank for is: [KEYWORD]. Current ranking position: [POSITION OR "NOT RANKING"]. Audit this content and identify: gaps in coverage that prevent it from satisfying full search intent, missing semantic keywords or related topics, structural issues (heading hierarchy, internal linking), and one specific addition that would most improve its ranking potential.

My target keyword is: [KEYWORD]. My page is about: [DESCRIBE CONTENT]. Write three options for each: 1) SEO title (under 60 characters, includes the keyword, makes someone want to click). 2) Meta description (under 155 characters, includes the keyword naturally, states a clear benefit or reason to click). For each pair, note the click-through angle it is optimized for.

I want to write a comprehensive guide targeting the keyword "[KEYWORD]". My audience is [DESCRIBE]. Key sections to cover: [LIST]. Write the first 800 words of this guide, including: an introduction that addresses the search intent directly in the first paragraph, an H2 structure that covers the main facets of the topic, and natural use of related terms. The tone should be authoritative but readable.

I want to create a "[OPTION A] vs [OPTION B]" comparison page targeting searchers who are deciding between these two options. Write the page structure and the key sections: quick verdict at the top (for scanners), detailed comparison by specific criteria, who should choose A, who should choose B, and a bottom-line recommendation. Make the verdict clear — vague "it depends" pages do not rank well.

I want the following section of my content to win a featured snippet for the query "[QUERY]": [PASTE CURRENT SECTION]. Rewrite this section to be more snippet-friendly: answer the query directly in the first sentence, keep the answer to under 50 words if it is a definition, use a numbered list if it is a process, and make sure the question is stated clearly nearby.

I am writing content about [TOPIC]. The "People Also Ask" questions for this topic include: [LIST QUESTIONS]. Write clear, concise answers (under 50 words each) for each question, formatted for maximum snippet eligibility. Each answer should start with a direct statement that answers the question, then optionally adds one sentence of elaboration.

I want to add internal links to this piece of content: [PASTE OR DESCRIBE CONTENT]. I have these related pages on my site that I want to link to: [LIST PAGE TITLES AND URLS]. For each link, write: the most natural anchor text that would help search engines understand the linked page's topic, and suggest where in the content the link fits best. Avoid generic anchors like "click here" or "learn more."

Here is the heading structure of a page I want to optimize: [PASTE H1/H2/H3S]. My target keyword is: [KEYWORD]. Analyze: whether the H1 includes the target keyword, whether H2s cover the main facets of the topic a searcher would expect, whether any sections are missing, and whether any sections are redundant or too narrow. Suggest an improved heading structure.

I have a page about [DESCRIBE PAGE TYPE — HOW-TO GUIDE / FAQ / PRODUCT / RECIPE / REVIEW]. What schema markup types should I implement to improve search appearance? For each schema type, describe: what it does, what specific fields I should populate for my page, and the likely benefit (rich snippets, FAQ accordion, how-to steps, etc.).

My page has slow LCP (Largest Contentful Paint) and high CLS (Cumulative Layout Shift). These are Core Web Vitals issues that affect SEO ranking. Without discussing technical fixes (I have a developer for that), help me understand how my content decisions contribute to these issues. Specifically: how does image placement, embedded video, and large content blocks affect these scores? What content changes can I make that will help?

I have a page targeting [KEYWORD] that is currently ranking at position [CURRENT POSITION] despite having good backlinks. Here is the current content: [PASTE KEY SECTIONS]. Analyze why it might not be ranking higher. Consider: is the content actually answering the full search intent? Is the keyword used appropriately in key positions (title, H1, first paragraph)? Are there any obvious reasons Google might prefer a competitor? Give me the top three changes to make.

My website is in the [NICHE/INDUSTRY] space and I want to build more backlinks. Help me identify three to five types of content ("linkable assets") that are most likely to earn links in my industry. For each, describe: what type of content it is (data study, tool, guide, infographic), why people in my industry link to this type of content, and what a specific example would look like for my niche.

I have created [DESCRIBE CONTENT — A STUDY, A TOOL, AN ORIGINAL REPORT]. The key finding or value is: [DESCRIBE]. I want to pitch this to journalists, bloggers, and site owners for coverage and links. Write an outreach email template that: gets to the value immediately, makes clear why their audience would care, and makes the ask clear and easy to act on. Under 100 words.

I want to pitch a guest post to [TYPE OF WEBSITE — INDUSTRY BLOG / MAJOR PUBLICATION / NICHE SITE]. My expertise is in [TOPIC] and I want to earn a link back to my site about [MY SITE'S TOPIC]. Write a pitch email that: proposes three specific topic ideas relevant to their audience, establishes my credibility briefly, and makes it easy for them to say yes. Under 150 words.

I want to create a statistics page about [TOPIC] that other writers will link to when they need data. This is a reliable link-earning format. Design the structure of this page: what categories of statistics to include, how to source them, how to format them for maximum citation-worthiness, and how to update them regularly so the page stays linkable as the stats become outdated.

My brand or site [BRAND NAME / DOMAIN] is mentioned online without a link to my site in these places: [DESCRIBE MENTIONS — NEWS ARTICLE, BLOG POST, FORUM]. Write an outreach email I can send to the site owner asking them to convert the mention into a link. Make it friendly, brief, and clearly explain the benefit to them (fixes a broken citation for their readers). Under 75 words.