20 tested prompts across 4 stages. Works with ChatGPT, Claude, and Gemini.

Claude's ability to match voice precisely, reason about audience psychology, and generate thoughtful long-form content makes it an excellent social media partner. These prompts help you create content that is strategic, genuine, and built for the platform you are growing. This guide walks you through every stage of Claude for Social Media, from Develop your positioning and voice all the way through Optimise and scale what is working, with a tested, copy-ready prompt at each step. Each stage targets a specific phase of the process so you always know exactly what to ask and what output to expect. Works with ChatGPT, Claude, and Gemini and any other major AI tool.
Stage 1
The accounts that grow consistently have a clear point of view. These prompts help you develop a distinct voice and positioning that makes your content recognisable and worth following.
Find your unique angle in a crowded niche
My niche is [NICHE] and it feels crowded. Here are the main types of accounts and content that already exist in this space: [DESCRIBE]. My background, experience, and perspective that is different from most people in this niche: [DESCRIBE]. Help me find a specific angle or positioning that is genuinely differentiated. Not just "I am more authentic" but a specific point of view, methodology, or audience segment that is underserved. Give me 3 concrete positioning options with the trade-offs of each.
Refine your voice by analysing your best content
Here are 3-5 pieces of my past social media content that I am proud of or that performed well: [PASTE EXAMPLES]. Analyse the voice, style, and what makes these work. Then tell me: (1) the specific qualities of my writing that I should replicate in every post, (2) what my natural voice sounds like described in concrete terms, and (3) what I should avoid doing that dilutes it. Give me a voice brief I can reference when I write.
Write your brand story for social media
I want to tell my brand or personal story on social media in a way that builds connection and trust. Here is the relevant background: [DESCRIBE YOUR JOURNEY, FAILURES, TURNING POINTS]. My audience is: [DESCRIBE]. The message I want my story to communicate: [DESCRIBE]. Write a series of 3 connected posts that tell my story in a way that is honest, not self-congratulatory, and ends with a clear reason why my audience should care about what I do now.
Define your content red lines
I want to define what I will and will not post about so I stay consistent and do not drift into content that does not serve my brand. My niche is [NICHE]. My audience is [DESCRIBE]. My business goals are [DESCRIBE]. Help me define: (1) the topics and formats that are always on-brand for me, (2) the topics I will avoid even if they are popular, (3) the types of posts I might be tempted by for short-term engagement but that would hurt my long-term positioning. Give me a clear content policy document I can refer back to.
Write a positioning statement for your social media bio
I want a social media bio that clearly communicates who I am, who I help, and what makes me worth following. My platform is [PLATFORM]. My content is about: [DESCRIBE]. My audience is: [DESCRIBE]. What I have done or achieved that is credible: [LIST]. Write 5 different bio options ranging from direct and professional to personality-led and punchy. For each, tell me what type of audience it will attract and repel. I want to choose based on trade-offs, not just what sounds best.
Stage 2
Claude is strong at writing nuanced takes, developing arguments, and adapting tone. These prompts use those strengths to create content that is worth reading and sharing.
Write a contrarian take that sparks discussion
I want to write a post with a counterintuitive or contrarian take on [TOPIC]. My audience is [DESCRIBE]. The conventional wisdom on this topic is: [DESCRIBE]. My actual opinion, which differs from the conventional take: [DESCRIBE YOUR VIEW]. Write a post that: states my position clearly in the first line, makes the argument with specific reasoning or evidence, acknowledges the strongest objection, and holds its ground. Do not soften the take to avoid conflict. Discussion is the goal.
Turn a personal experience into a teachable post
Here is something that happened to me recently: [DESCRIBE THE EXPERIENCE]. The lesson I took from it: [DESCRIBE]. My audience is: [DESCRIBE]. Help me turn this personal experience into a post that: opens with the most interesting moment (not the beginning of the story), extracts a clear lesson without being preachy, and makes the reader feel like they learned something without having gone through the same experience. Keep it under 200 words.
Write a data or research-backed post
I want to write a post grounded in [STATISTIC/RESEARCH/DATA POINT]. The fact or data I want to build around is: [DESCRIBE IT]. My audience is: [DESCRIBE]. The insight or implication I want to draw from this data: [DESCRIBE]. Write a post that: opens with the data point framed in a way that surprises, explains what it means in plain language, draws a practical implication for my audience, and ends with a question or observation that invites engagement.
Write a "lessons I learned" style post
I want to write a post sharing [NUMBER] lessons I learned from [EXPERIENCE, TIMEFRAME, OR TOPIC]. The lessons I want to share are: [LIST THEM BRIEFLY]. My audience is: [DESCRIBE]. Write this as either a numbered list post or a carousel where each lesson: has a punchy one-line title, one or two sentences of context or story, and one concrete takeaway. Make the lessons specific and earned, not generic advice anyone could write.
Write a long-form LinkedIn post that builds authority
I want to write a long-form LinkedIn post (500-800 words) that builds my authority on [TOPIC]. My background on this topic: [DESCRIBE]. My audience is: [DESCRIBE INDUSTRY/ROLE]. The main point I want to make: [STATE IT CLEARLY]. Write a post that: opens with a strong hook, develops the argument with specifics and examples, shares a genuine point of view rather than safe generalities, and ends with a question or reflection that earns comments. Use short paragraphs optimised for mobile reading.
Stage 3
An engaged community amplifies your content far more than follower count alone. These prompts help you create the conditions for genuine interaction and loyalty.
Design an engagement-driving post series
I want to run a post series over [TIMEFRAME] that builds engagement and community. My niche is [NICHE]. My audience is [DESCRIBE]. My platform is [PLATFORM]. Design a connected series of 4-6 posts where each one references or builds on the previous, invites audience participation, and creates a sense of ongoing conversation. Give me the theme, the arc of the series, and the full copy for each post.
Write a Q&A or AMA prompt that surfaces great questions
I want to run a Q&A or AMA (ask me anything) on [PLATFORM]. My expertise is in [TOPIC]. My audience is [DESCRIBE]. Write: (1) the announcement post inviting questions, framed to attract the most interesting and specific questions rather than generic ones, (2) five example answers to questions I might get, each under 150 words, direct and genuinely useful, and (3) a follow-up post I can write after the Q&A to share the best questions I received.
Respond to a difficult comment or criticism publicly
I received a comment or public criticism that I want to respond to thoughtfully. The comment is: [PASTE IT]. My first reaction: [DESCRIBE HOW YOU FEEL]. What I think is really going on: [YOUR INTERPRETATION]. Help me write a response that: acknowledges any valid point, holds my ground where I disagree without being defensive, and demonstrates the maturity and confidence that turns a difficult moment into a trust-building one. Do not be passive-aggressive or overly conciliatory.
Create a community challenge or activation
I want to run a community challenge or activation on [PLATFORM] that gets my audience doing something together. My niche is [NICHE]. My audience is [DESCRIBE]. My goal for this activation: [GROW ENGAGEMENT / BUILD EMAIL LIST / DRIVE AWARENESS OF X]. Design a 5-7 day challenge that: is simple enough that most people will complete it, creates a shareable output or result, and naturally promotes my brand or product as part of the experience. Give me the theme, daily prompts, and the launch and close posts.
Write a thank-you post that deepens community loyalty
I want to write a post thanking my community in a way that deepens their loyalty rather than feeling like a formality. The context is: [MILESTONE, LAUNCH SUCCESS, ANNIVERSARY, ETC.]. My community is: [DESCRIBE]. What I genuinely appreciate about them: [DESCRIBE SPECIFICALLY]. Write a post that feels personal and specific, acknowledges a particular type of person in my audience, and ends with something that gives back to them rather than just expressing gratitude. Avoid the words "journey," "humbled," and "grateful beyond words."
Stage 4
Once you have content that works, the goal is to double down and systematise it. These prompts help you analyse your results, improve your process, and scale your best content.
Diagnose why a post underperformed
I posted the following content and it performed worse than expected: [PASTE THE POST]. The metrics were: [DESCRIBE REACH, ENGAGEMENT, SAVES, ETC.]. My average post typically gets: [DESCRIBE BENCHMARKS]. Diagnose what likely went wrong. Consider: the hook, the format, the timing, the call to action, the alignment with my audience's interests, and any platform algorithm factors. Give me a specific hypothesis for each potential cause and one thing to change when I repost or write something similar.
Scale a top-performing post into a content system
One of my posts performed significantly better than usual. Here it is: [PASTE THE POST]. The metrics were: [DESCRIBE]. Help me understand why it worked specifically. What were the structural, tonal, and topical factors that drove the performance? Then help me build a repeatable template from this post so I can create similar content consistently without copying it exactly. Give me the template with annotations explaining each element.
Build a batch content workflow
I want to create a month of social media content in one or two focused sessions rather than scrambling daily. My platform is [PLATFORM]. My posting frequency is [X TIMES PER WEEK]. My content pillars are [LIST]. Help me design a content batching workflow: how to generate all my ideas at once, how to write and schedule efficiently, what tools or systems to use, and how to leave room for timely or reactive content. Include a step-by-step session plan I can follow.
Audit your current content mix
Here is a summary of the content I have posted over the past month: [DESCRIBE OR LIST RECENT POSTS BY TOPIC AND FORMAT]. Here are my key metrics: [ENGAGEMENT RATE, FOLLOWER GROWTH, REACH IF KNOWN]. Run an audit on this content mix. What types of content are performing and which are not? Is my pillar distribution balanced? Am I creating enough content that builds trust vs. content that sells? Give me 3 specific changes to make to my content mix next month.
Write a content repurposing strategy for your best ideas
I have produced a body of content over [TIMEFRAME] and I want to get more value from my best ideas without just reposting them. My platform is [PLATFORM]. My top 5 performing or most impactful posts were about: [LIST TOPICS]. Design a repurposing strategy that: extends the life of each idea across different formats, introduces the content to people who missed the original, and works within my available time of [X HOURS PER WEEK]. Give me a specific repurposing plan for each of the 5 topics.
Claude is particularly strong at matching a specific voice, developing nuanced arguments, and writing content with a clear point of view. For social media, this means it is especially effective for LinkedIn long-form posts, contrarian takes, personal essay-style content, and brand voice development. If you want content that sounds like a real person with opinions rather than generic AI output, Claude is a strong choice.
Paste examples of your best past content and ask Claude to analyse what makes them work. It will identify specific qualities of your tone, sentence length, level of directness, and the patterns in your writing that you should replicate. Use that voice brief as context in every future prompt. Claude is one of the best tools for this kind of qualitative voice analysis.
Yes, and this is one of its strengths. The prompts in this package include structured approaches for contrarian takes, public responses to criticism, and positioning statements with genuine points of view. Claude is less likely than other tools to soften your argument or hedge unnecessarily. Give it your actual opinion and ask it to help you express it clearly, not safely.
Claude tends to produce more nuanced, voice-matched content, while ChatGPT is faster at high-volume generation. For building a content strategy, defining your positioning, and writing content that sounds distinctly human, Claude often produces better results. For generating 30 post ideas quickly or producing large batches of templated content, ChatGPT is faster. Many creators use both for different parts of their workflow.
Claude is strongest for LinkedIn and long-form Instagram content, thought leadership posts, brand voice development, and content that requires a clear point of view. It is also very effective for community engagement: writing genuine responses to comments, designing Q&A sessions, and creating thank-you posts that feel personal. For short punchy TikTok scripts or rapid-fire hook generation, ChatGPT may be faster.