AI Prompts for HeyGen AI Avatar Video Prompts: Scripts, Avatars, and Campaigns

Write a 60-90 second HeyGen avatar explainer video script for [PRODUCT OR SERVICE NAME]. The audience is [DESCRIBE]. A HeyGen script should: use short sentences (under 20 words) because AI avatars read long sentences with unnatural rhythm, avoid parenthetical asides or dashes that create awkward pauses in AI speech, use conversational vocabulary rather than formal writing since the avatar is speaking not presenting, include explicit stage directions in [BRACKETS] for any pause, emphasis, or transition needed. Structure: problem (15 seconds), solution introduction (20 seconds), key benefits (30 seconds), call to action (15 seconds). Write the script with speaker notes and pacing markers.

Write a 30-45 second HeyGen personalized video script for sales or partnership outreach. This script will be used with HeyGen's personalization feature where the recipient's name and company are inserted dynamically. The recipient is [DESCRIBE: JOB TITLE, COMPANY TYPE]. The purpose of the video is [DESCRIBE: COLD OUTREACH, FOLLOW-UP, PARTNERSHIP PITCH]. Write the script with [FIRST_NAME] and [COMPANY] as dynamic placeholders that HeyGen will replace for each recipient. The script should: feel genuinely personal despite being templated, get to the point within the first 10 seconds, and include one specific sentence I will customize manually for the most important recipients. Include a CTA that makes the next step clear and easy.

Write a script for a HeyGen AI avatar training video on the topic: [TRAINING TOPIC]. The learner audience is [DESCRIBE: NEW EMPLOYEES, CUSTOMERS, SPECIFIC ROLE]. Duration: [2-4 MINUTES]. For a training video delivered by an AI avatar, the script should: break the content into clear numbered steps or modules so learners can follow along, use simple declarative sentences rather than complex nested instructions, include comprehension checks or questions the viewer should be able to answer at each stage, and end with a clear summary of the key points covered. Avoid jokes or informal asides that rely on timing or charisma, since avatars deliver these inconsistently. Write the full script with section headers.

Write a HeyGen avatar script for a product demonstration video for [PRODUCT NAME]. The demo should show [DESCRIBE KEY FEATURES OR USE CASE]. The viewer is [DESCRIBE]. For a screen-share or feature walkthrough delivered by an AI avatar narrator, write: the opening hook that establishes what the viewer will be able to do by the end of the video, step-by-step narration for each feature with clear transition cues between steps (e.g., "Now let me show you..."), commentary that explains the why behind each step rather than just describing what is happening on screen, and a closing CTA. Mark any points where the screen recording action should be synchronized with the narration in [SCREEN ACTION: DESCRIPTION] brackets.

I want to use HeyGen to produce this video in multiple languages. Write the primary script in English for [VIDEO PURPOSE: TRAINING, EXPLAINER, SALES OUTREACH] about [TOPIC]. Then provide guidance on: which language nuances in the script should be checked by a native speaker before HeyGen processes them (idioms, cultural references, formality level), which HeyGen voice and avatar settings work best for [TARGET LANGUAGES: LIST], how to structure the script so translated versions maintain the same timing and pacing, and any content elements that should be adapted for specific markets rather than directly translated. Include the English script with localization notes flagged at each relevant section.

Help me choose the right HeyGen avatar and configuration for my video. The video is for: [DESCRIBE USE CASE: B2B SALES, CUSTOMER TRAINING, SOCIAL MEDIA CONTENT, INTERNAL COMMUNICATIONS, ETC.]. The audience is [DESCRIBE]. The brand personality is [DESCRIBE: FORMAL, WARM, AUTHORITATIVE, APPROACHABLE, ETC.]. For this use case, advise on: which HeyGen avatar style works best (talking head, upper body, full body), the key attributes to look for when selecting from HeyGen's avatar library (professional appearance, neutral accent for global audiences, alignment with brand aesthetic), how to evaluate whether an avatar will maintain viewer trust through a [X]-minute video, and any custom avatar option considerations if I want to use my own likeness or a branded character.

I am producing a series of HeyGen videos and want consistent voice and tone across all of them. My brand voice is [DESCRIBE]. The video series covers [DESCRIBE TOPICS]. Write a voice and tone brief for my HeyGen configuration that covers: the HeyGen voice characteristics to select (pace, pitch, regional accent, formal vs conversational setting), how to write scripts that bring out these qualities in the AI voice (sentence length, vocabulary level, emphasis markers), any words or phrases the AI voice tends to render poorly that I should avoid, and consistency rules for video-to-video so the series feels like one cohesive production rather than disconnected videos.

I want to create a HeyGen video template that I can reuse across [DESCRIBE CONTENT TYPE: SOCIAL CONTENT, CLIENT UPDATES, TRAINING MODULES, ETC.]. The template should: define the background or environment setting appropriate for my brand, specify the avatar position and framing for this content type, include a branded intro and outro that remain consistent across all videos, define the text overlay style (font, color, placement) if using on-screen text, and set the aspect ratio and resolution for [DESCRIBE PLATFORM: YOUTUBE, LINKEDIN, INSTAGRAM, INTERNAL LMS, ETC.]. Write the full template specification I can set up once and apply to every video in this series.

I want to create a custom HeyGen avatar using either my own video footage or a generated avatar. Help me plan the creation process. If using my own video: write a brief for recording the raw footage that HeyGen needs (lighting, background, clothing, expression range, speech samples), the common mistakes that reduce custom avatar quality, and the post-creation testing process to identify any rendering issues before using the avatar in production. If using HeyGen's Looks feature (AI-generated custom appearance): describe the input parameters to specify, how to iterate toward the right appearance, and how to test the avatar for natural delivery before committing to a campaign.

I am producing a HeyGen video primarily for [PLATFORM: LINKEDIN / YOUTUBE / INSTAGRAM REELS / COMPANY INTERNAL PORTAL / EMAIL EMBED]. Advise on all the platform-specific configuration choices: aspect ratio (16:9 for YouTube, 9:16 for Reels and Stories, 1:1 for LinkedIn feed), video length limits and attention span norms for this platform, subtitle or caption settings (auto-generated or embedded captions are required for most social platforms since 80% of viewers watch without sound), compression and export settings that maintain quality within platform file size limits, and any HeyGen features specifically useful for this platform (e.g., HeyGen's talking photo feature for thumbnail images on YouTube). Write the complete production specification.

I want to build a HeyGen personalized video campaign for [DESCRIBE CAMPAIGN: SALES OUTREACH, CUSTOMER ONBOARDING, EVENT INVITATION, ETC.]. My audience list has [NUMBER] recipients. Using HeyGen's API or CSV personalization feature, design the campaign structure: the base script with [DYNAMIC_FIELDS] marked for personalization, the tier system for different levels of personalization (fully automated for the long tail, semi-custom for mid-tier, fully custom for top accounts), the delivery mechanism (email embed, LinkedIn DM, landing page), the tracking setup to measure which recipients watched and for how long, and the follow-up sequence triggered by video engagement. Write the base script and the personalization tier rules.

Plan a 12-episode HeyGen video content series on [TOPIC] for [AUDIENCE]. Each episode should be 2-3 minutes. The series should: follow a logical progression where each episode builds on the previous one, have consistent branding, avatar, and format so viewers recognize the series, cover [LIST THE MAJOR SUBTOPICS], include a short recap of the previous episode at the start of each new one, and end with a clear next-step for viewers who finish the series. Write a one-paragraph brief for each episode and the series-level structure, plus the script for Episode 1 in full.

I produce recurring HeyGen videos on a [WEEKLY / MONTHLY] basis covering [CONTENT TYPE: PRODUCT UPDATES, TEAM COMMUNICATIONS, CUSTOMER NEWSLETTERS, MARKET COMMENTARY, ETC.]. Create a reusable script template that: has a fixed structure with [BRACKETS] for the parts that change each episode, locks in the standard opening (brand intro, context), middle structure (how content is organized), and closing (CTA, next episode), takes under 30 minutes to fill in for each new episode from a set of notes, and produces consistent quality output without rewriting from scratch. Write the template and a filled-in sample using [EXAMPLE TOPIC].

Design a HeyGen video onboarding series for new customers of [PRODUCT OR SERVICE]. The onboarding goal is: [DESCRIBE: GET CUSTOMERS TO COMPLETE SETUP, UNDERSTAND KEY FEATURES, ACHIEVE FIRST VALUE WITHIN 7 DAYS]. The series should have [3-5] videos, each under 2 minutes. For each video, write: the title and goal of this specific video, the script in full, the action you want the customer to take after watching, and the trigger that sends this video (day 1 welcome, day 3 feature intro, day 7 success check-in). The series should reduce support tickets about [COMMON ISSUES] by proactively addressing them in video before customers hit those walls.

Design a HeyGen sales enablement video library for my sales team. The library should cover the most common situations where video accelerates the sales process: [LIST FROM: COLD OUTREACH, OBJECTION HANDLING, PROPOSAL FOLLOW-UP, PRICING EXPLANATION, CUSTOMER CASE STUDY, COMPETITIVE COMPARISON, ONBOARDING PREVIEW]. For each video type, write: the use case and when to send it in the sales process, a 30-60 second script template with [PERSONALIZATION_FIELDS] for the rep to fill in, the avatar and format recommendation (formal vs conversational), and the CTA that moves the deal forward. Produce 3 complete video scripts and outline the remaining ones.

I want to run systematic A/B tests on my HeyGen videos to improve performance over time. The primary metric I care about is [DESCRIBE: VIEW COMPLETION RATE, CLICK-THROUGH TO CTA, REPLY RATE FOR OUTREACH, ETC.]. Design a testing framework that covers: the 5 most impactful variables to test first (script opening, avatar choice, video length, CTA type, personalization depth), how to set up tests so only one variable changes at a time, the sample size I need for statistically meaningful results given my audience size of [NUMBER], how to document and apply learnings so each campaign is better than the last, and the specific test I should run first based on where the biggest performance gap typically exists in HeyGen campaigns.

My HeyGen video for [DESCRIBE VIDEO] is not achieving [DESCRIBE THE GOAL: REPLIES, CTA CLICKS, COMPLETION RATE]. Here are the performance metrics: [DESCRIBE WHAT YOU KNOW: VIEW RATE, COMPLETION RATE, CTA CLICK RATE, REPLY RATE]. The script is: [PASTE SCRIPT]. Diagnose the most likely causes of underperformance across: script quality (opening hook strength, clarity of value proposition, CTA effectiveness), avatar and delivery quality (does the avatar feel trustworthy for this use case?), distribution method (how is the video being delivered and is the thumbnail and framing compelling?), and audience fit (is this the right video for this specific audience?). Prioritize the fixes by impact and write the revised script.

Create a quality review checklist I can use before publishing any HeyGen video. The checklist should cover: script quality (does the opening hook within 5 seconds? is the CTA clear?), avatar performance (does the avatar mispronounce any key terms? are there unnatural pauses or emphasis errors?), visual quality (is the background appropriate? is lighting consistent? do text overlays read clearly at the target platform size?), audio quality (is the voice pace appropriate? are there any artifacts or glitches?), and platform fit (correct aspect ratio, length within platform norms, captions enabled). Format as a yes/no checklist with a note on what to do if any item fails.

My HeyGen videos have an average completion rate of [X]% but I want to improve it to [TARGET]%. The videos are [DESCRIBE: LENGTH, TOPIC, PLATFORM]. The most common drop-off point based on analytics is [DESCRIBE: BEGINNING / MIDDLE / NEAR THE END]. Based on where viewers are dropping off, diagnose the issue and write specific script and production fixes: if dropping off at the start (the opening hook is not strong enough or the value proposition is unclear), if dropping off in the middle (the content is losing momentum or the pacing is wrong), if dropping off near the end (the video is too long or the CTA is abrupt). Rewrite the section of my current script [PASTE THAT SECTION] where drop-off is happening.

I want to scale HeyGen video production from [CURRENT: 2-3 VIDEOS PER WEEK] to [TARGET: 10-15 VIDEOS PER WEEK] without proportionally increasing time spent. My team includes [DESCRIBE: JUST ME / A SMALL TEAM / SPECIFIC ROLES]. Design a production workflow that: separates the work into phases (briefing, scripting, HeyGen configuration, review, distribution) and assigns them to the right people or tools, uses AI to assist with scripting so human time is spent on direction and quality rather than first drafts, builds a template library so common video types do not require full production each time, and sets a quality standard that lets videos be published with a 15-minute review rather than an hour-long editing session.