20 of the best prompts for On-Page SEO, step by step across 4 stages. Works with ChatGPT, Claude, and Gemini.

20 of the best prompts for On-Page SEO, step by step across 4 stages. Works with ChatGPT, Claude, and Gemini.
Published June 28, 2026
SEO specialists and content writers often struggle with optimizing on-page elements effectively, which can lead to missed opportunities for higher rankings. This guide covers four essential stages: auditing existing content, optimizing keywords and meta tags, enhancing content structure, and refining user engagement elements. Users will produce actionable insights and optimized content that can improve search visibility and user experience. This guide walks you through every stage of On-Page SEO, from Audit Existing Content all the way through Refine User Engagement Elements, with a curated, copy-ready prompt at each step. Each stage targets a specific phase of the process so you always know exactly what to ask and what output to expect. Works with ChatGPT, Claude, and Gemini and any other major AI tool.
This stage focuses on evaluating current on-page elements to identify gaps and opportunities for improvement. A thorough audit helps ensure that all content aligns with SEO best practices.
Analyze current page SEO performance
Evaluate the SEO performance of the page at [URL]. Analyze key metrics including organic traffic, bounce rate, and average session duration. Identify at least three areas for improvement, focusing on aspects like keyword usage, meta descriptions, and header tags. For each identified area, provide specific recommendations that detail actionable steps to enhance the page's SEO effectiveness.
Identify top-performing keywords
Conduct a detailed analysis of the top 10 keywords currently driving traffic to [URL]. For each keyword, create a structured report that includes the following sections: search volume, competition level, current ranking position, and suggested long-tail variations. Additionally, provide a brief explanation for each long-tail suggestion, outlining how it could enhance relevance and attract more traffic to the site.
Evaluate content quality and relevance
Evaluate the quality and relevance of the content on [URL]. Identify any outdated information, gaps in coverage, or areas where user intent is not being met. Provide specific recommendations for updates or additions that would enhance the content's value and relevance to users.
Check for technical SEO issues
Conduct a technical SEO audit for the webpage at [URL]. In your report, include detailed sections on broken links, missing alt tags, slow loading times, and any other technical issues impacting SEO performance. For each identified issue, provide a recommended solution and explain how it will enhance both SEO and user experience. Finally, summarize the prioritized actions needed to improve the page's overall performance.
Analyze competitor on-page strategies
Analyze three competitors ranking for [TARGET KEYWORD] and create a detailed report on their on-page SEO strategies. Include sections that cover keyword usage, meta tags, content structure, and user engagement elements. For each competitor, summarize their key strengths and weaknesses, and provide actionable recommendations to enhance the on-page SEO of [URL] based on your analysis. Finally, conclude with a brief overview of potential opportunities for improvement that can be leveraged.
This stage involves refining keyword usage and optimizing meta tags to improve search visibility. Properly optimized tags can significantly enhance click-through rates and rankings.
Create a keyword strategy for [TOPIC]
Develop a comprehensive keyword strategy for the topic [TOPIC]. Identify both primary and secondary keywords, including relevant long-tail variations. For each keyword, provide a rationale explaining its importance and suggest specific placements within the content, such as in headers, body text, and meta descriptions. Additionally, outline how these keywords can enhance on-page SEO effectiveness.
Write optimized meta titles and descriptions
Create an optimized meta title and description for the webpage at [URL]. Ensure the meta title is concise, under 60 characters, and includes the primary keyword. The meta description should be engaging, under 160 characters, and feature a strong call-to-action that encourages users to click. Present the final title and description in a structured format, clearly labeling each, and provide a brief rationale for your keyword choices and call-to-action to explain their effectiveness.
Revise header tags for SEO
Revise the header tags (H1, H2, H3) for the webpage at [URL]. Ensure that the H1 tag incorporates the primary keyword, and organize the H2 and H3 tags logically to enhance SEO and user readability. Provide a detailed outline of the revised header structure, including suggested keywords for each tag, and explain how each change will improve search visibility and click-through rates.
Optimize image alt tags
Review the images on [URL] and create a detailed document that includes optimized alt tags for each image. For each image, provide the original description, the new optimized alt tag that incorporates relevant keywords, and a brief rationale explaining the keyword choices. Organize the document into sections for each image to enhance clarity and usability.
Implement schema markup suggestions
Create a detailed report on schema markup types suitable for [URL]. Include sections that explain how each markup can improve search visibility and user engagement. Provide specific examples of schema code for [PRODUCT TYPE] and [BUSINESS TYPE], along with a brief rationale for each recommendation. Ensure the report is structured with clear headings and concise explanations for easy understanding.
In this stage, the focus is on improving the content structure to enhance readability and engagement. A well-structured page can lead to better user experience and lower bounce rates.
Create an outline for [TOPIC]
Draft a comprehensive outline for a detailed article on [TOPIC]. Structure the outline with an engaging introduction, main body sections with clear headings, and sub-sections that delve into key concepts. Include bullet points for essential ideas and examples to ensure a logical flow that enhances readability. Additionally, identify specific areas within the outline for keyword integration to optimize on-page SEO effectively.
Suggest internal linking opportunities
Analyze the content on [URL] and develop a comprehensive internal linking strategy document. Identify at least five specific internal linking opportunities, providing recommended anchor texts and target pages for each. For every suggestion, explain how the link improves user navigation and adds SEO value. Organize the document with clear headings for each link opportunity, followed by a concise rationale for its inclusion.
Format content for readability
Review the content on [URL] and enhance its structure to improve readability and engagement. Create clear headings, use bullet points for key information, and break up long paragraphs into shorter ones. Provide a revised version of a specific section, demonstrating these formatting changes, and include a brief explanation of how each change contributes to a better user experience.
Add engaging multimedia elements
Create a detailed proposal for enhancing the content on [URL] by incorporating engaging multimedia elements. Include sections for each proposed element, such as a description of the element, its intended purpose, and a rationale for how it will boost user engagement. Ensure to cover at least three types of multimedia, including images, videos, and infographics, and explain how each will support the overall content strategy and improve readability.
Create a compelling call-to-action
Draft a compelling call-to-action for the webpage at [URL]. Structure the call-to-action in three parts: an engaging headline that captures attention, a brief description that outlines the benefits of taking action, and a clear directive that tells users what to do next, such as signing up for a newsletter or downloading a resource. Additionally, provide two variations tailored for different user segments, ensuring each variation aligns with the overall content purpose and effectively encourages user engagement.
This stage focuses on optimizing elements that enhance user engagement and retention. Improving these elements can lead to lower bounce rates and higher conversion rates.
Analyze user engagement metrics for [URL]
Analyze the user engagement metrics for [URL] and create a detailed report. Include sections that cover bounce rate, average session duration, and pages per session. Identify key trends in the data and provide at least three actionable strategies to enhance user engagement and retention. For each strategy, explain how it addresses the identified trends and discuss its potential impact on user experience.
Develop a content update plan
Create a detailed content update plan for [URL] that incorporates user feedback and engagement metrics. Include sections for identifying new topics to cover, refreshing existing content, and establishing a schedule for regular content reviews. For each proposed update, provide a rationale based on user engagement data and outline the expected impact on user retention and conversion rates.
Implement social sharing buttons
Create a detailed implementation plan for social sharing buttons on [URL]. Include sections on recommended platforms, optimal placement strategies, and a rationale for how these buttons will improve content visibility and user engagement. For each platform, provide a brief description of its audience and effectiveness. Conclude with actionable steps for integration and methods to monitor user interaction with the buttons to assess their impact on engagement metrics.
Create a feedback mechanism
Design a detailed feedback mechanism for users visiting [URL]. Create a structured survey that includes sections for user satisfaction, content relevance, and suggestions for improvement. Outline the implementation steps for distributing the survey and collecting responses, and explain how the gathered feedback will be analyzed and integrated to enhance content quality and overall user experience.
Optimize for mobile user experience
Analyze the mobile user experience for [URL] and create a detailed report highlighting any issues that may negatively impact mobile users. Your report should include sections on the effectiveness of responsive design, loading speed metrics, and navigation usability. For each identified issue, provide specific recommendations for improvement and a brief rationale explaining why each suggestion is important. Ensure the report is well-structured with clear headings for each section, and conclude with an overall assessment of the mobile optimization status.
Key elements include keyword optimization, meta tags, content structure, internal linking, and user engagement features. Each element plays a crucial role in improving search visibility and enhancing user experience.
Use tools like Google Analytics and Google Search Console to track metrics such as organic traffic, bounce rates, and keyword rankings. Regularly analyze these metrics to assess the impact of your on-page SEO changes.
Tools like SEMrush, Ahrefs, and Yoast SEO can help identify optimization opportunities and track performance. These tools provide insights into keyword usage, technical issues, and content quality.
Regular updates are recommended, especially when new keywords emerge or content becomes outdated. Aim to review and refresh on-page elements at least quarterly to maintain SEO effectiveness.
Yes, AI tools can assist in generating keyword suggestions, analyzing content quality, and optimizing meta tags. They can save time and provide data-driven insights for more effective optimization.
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