AI Prompts for Runway Prompts for Social Media Content

Audit what works on [PLATFORM: INSTAGRAM REELS / TIKTOK / YOUTUBE SHORTS] in my niche: [NICHE]. Identify the 3 content patterns dominating the feed right now (visual style, pacing, hook type), the content gap nobody is filling well, and the Runway production approach for each pattern. Output: a platform-specific content brief I use as my generation North Star.

Design 5 hook concepts for social video in my niche: [NICHE, TARGET VIEWER]. For each hook: the first-frame visual (what the viewer sees before any motion), the motion or reveal that earns the next second, and the Runway prompt for the opening shot. First 1.5 seconds determine 80% of completion rate; plan those before anything else.

Design a repeatable video series I can produce weekly with Runway: [TOPIC, BRAND]. The series concept (what makes each episode recognizable as mine), the visual template (recurring shot types, consistent style block, branded environment), the narrative formula per episode, and the production workflow: from idea to posted clip in [TARGET TIME]. Consistency compounds; one great template beats ten different experiments.

There is a visual trend on [PLATFORM] right now: [DESCRIBE TREND]. Design my branded version: how to execute the trend format while keeping my visual world ([BRAND STYLE]), the Runway approach (which shots to generate, any image-to-video from my assets), and the timing reality: trends peak fast, so scope to produce and post in [HOURS]. Do not chase every trend; adapt only the ones that fit my brand.

Build my social video content calendar for the next 4 weeks: [BRAND, NICHE, POSTING FREQUENCY]. For each post slot: the content type (hook video, explainer, product, series episode, trend), the Runway production approach and estimated generation time, the copywriting needed (caption, text overlays), and the asset dependencies (existing images for image-to-video). One calendar, four weeks of content planned before I open Runway.

Write the Runway prompt for my opening shot: [DESCRIBE WHAT I WANT TO SHOW]. Requirements: strong visual contrast or motion in the first frame, a subject that reads instantly at mobile scale, and the pacing signal (fast for energy, slow for premium). Generate 3 hook variants with different visual mechanisms, pick the one that creates the most tension or curiosity in the still frame before motion even starts.

My content runs in 9:16 vertical. Adapt my shot concepts ([LIST]) for vertical: what to reframe (subject centered, action in upper 2/3), what to regenerate specifically for vertical (wide shots rarely work in crop), how to use the top and bottom thirds for text and UI chrome without losing the shot, and the Runway setting for 9:16 generation versus a reframe from 16:9. Vertical is a different visual language.

Write 5 motion types optimized for social completion rate: the slow reveal (builds tension, delays payoff), the transformation (before and after in one clip), the ambient loop (satisfying motion that holds without a clear end), the camera push (creates urgency), and the reactive burst (fast cuts that match audio energy). For each: the Runway prompt structure and the content type it fits best.

Integrate my product or brand into social video without making it feel like an ad: [PRODUCT / BRAND]. The contextual approach (product in lifestyle, not on a white background), the story mechanic (problem the product solves, shown not explained), and the Runway prompt that makes the product feel native to the content rather than inserted. Branded content that performs stops the scroll first, then earns the product moment.

Plan the text overlays for my social video: [VIDEO CONCEPT]. Rules for platform: [PLATFORM] viewers read fast, so maximum [N] words per card, the hook text appears in the first 2 seconds, no text in the bottom 20% (UI chrome overlap), and the CTA lands in the final 3 seconds or as the last frame. Write the full overlay script in order with timing and my visual style.

Assemble my social video from generated clips: [LIST CLIPS WITH DESCRIPTIONS]. Target length: [SECONDS] for [PLATFORM]. Edit plan: which clip opens (highest visual energy), the rhythm (pace of cuts matched to the audio energy or my music tempo), the climax shot (most visually impressive, placed at [SECOND]), and the close (clear visual stop or loop point). Output the cut order with duration per clip.

Plan the sound for my social video: [VIDEO CONCEPT, PLATFORM]. Decision: trending audio (for discovery algorithm benefit) versus original sound (for brand consistency) for this content. If trending: how to find current trending audio on [PLATFORM], the clip-audio sync point, and how to cut the video to the audio beat. If original: music style and energy, voice over decision, and the mute-first rule: the video must tell the full story silently.

Write the caption for my social video: [VIDEO DESCRIPTION, PLATFORM]. Structure: a hook line (1-2 sentences that make someone tap "more"), the value or story expansion, the CTA (follow, save, link in bio, comment a word), and the hashtag strategy for [PLATFORM] (niche tags over broad, placement in caption versus first comment). Caption and hook together determine distribution; treat them as part of the production.

Adapt my finished social video for cross-posting: master cut is [DESCRIBE]. For each additional platform ([LIST]): the length adjustment, the aspect ratio reframe, any platform-specific hook change (TikTok needs a verbal hook, YouTube Shorts needs visual, Reels is visual-first), and whether the caption copy changes per platform. Output the adaptation plan so one production serves three channels.

QA my social video before posting: [DESCRIBE THE FINAL CUT]. Check: does the first frame stop a scroll at thumbnail size, is the hook clear in 1.5 seconds with sound off, do text overlays read on mobile without overlap on platform UI, is there any AI artifact (warping, morphing, flickering) visible at normal playback speed, and does the ending have a clear action or visual stop. Fix any failure before posting; the algorithm punishes low-completion.

Read my social video results: [PASTE METRICS: VIEWS, COMPLETION RATE, SHARES, SAVES, FOLLOWS GAINED, PROFILE VISITS]. Diagnose: low views is a discovery or hook problem, low completion is a pacing or length problem, low shares is a value or relatability problem, high saves with low follows is a content-without-brand problem. Give me one specific change to the next video based on the data.

My best-performing video was: [DESCRIBE, PASTE METRICS]. Reverse-engineer why: the hook mechanism, the pacing pattern, the audio choice, the text overlay approach, and what made it shareable or saveable. Extract the repeatable elements versus the one-time viral factors, and build the template I recreate with every subsequent video.

Run a hook test on my next video: take the same main video body and test 3 different opening shots generated in Runway. Hook A: [CONCEPT], Hook B: [CONCEPT], Hook C: [CONCEPT]. Post the same video at similar times on different days (or use platform split-test if available), measure 3-second view rate per variant, and carry the winning hook mechanism into all future content for [TIME PERIOD].

Review my video series performance after [N] episodes: [SERIES CONCEPT, PASTE METRICS PER EPISODE]. Identify: which episode formats drove the most follows (new audience), which drove most saves (returning value), where completion rate dropped, and whether the series visual template is still landing. Output: keep, adjust, or retire per series element, and the evolved template for the next 4 episodes.

Review my social video production this month: videos posted ([NUMBER]), total Runway time and credits used, follower growth attributable to video content versus other posts, best-performing format, and time-per-video versus the value it drove. Are you producing the right content at the right frequency, or optimizing the wrong lever? Output the one change to your production system next month.