What to write in a press release
Write a press release that journalists actually read and use. Fill in your details below, copy the prompt, and paste it into ChatGPT, Claude, or Gemini.
Most press releases that don't get picked up share the same problem: they write for the company's audience, not for the journalist. They open with company background, bury the news, and include quotes that sound like legal approved them. Journalists receive hundreds of these and ignore most of them.
A press release that gets used reads like a news story, not a marketing document. The lead paragraph contains the full story. The quote has a real opinion in it. The structure follows AP style so the journalist can use it with minimal editing. Write for the journalist and you dramatically increase your chances.
Add your company, the announcement, why it's significant, a quote from a key person, supporting details, press contact, and date. The AI gives you a properly structured press release that journalists can actually work with.
Fill in your details
Your prompt
Help me write a press release. Here are the details: Company or organization: [COMPANY] Announcement: [NEWS] Why this is significant: [WHY_IT_MATTERS] Quote from a key person: [QUOTE] Supporting details: [DETAILS] Contact information: [CONTACT] Date: [DATE] Write a press release with: a headline that states the news, a dateline and lead paragraph that covers who, what, when, where, why, supporting paragraphs, a quote, boilerplate company description, and contact info. Follow AP style. Under 500 words.
Copy this prompt and paste it into ChatGPT, Claude, Gemini, or any AI tool.
Tips for writing this
- 1The lead paragraph is the story. If a journalist can only publish one paragraph, it should be the first one.
- 2Write for journalists, not customers. Press releases are a media tool, not a sales page.
- 3Include a real quote with an opinion or insight, not a corporate platitude.
Common questions
When should I issue a press release?+
For genuine news: funding rounds, major product launches, leadership changes, significant partnerships, or company milestones. Not for minor updates or content marketing masquerading as news.
How do I use this prompt?+
Fill in your details using the form above. The placeholders in the prompt update live as you type. When you are ready, click “Copy prompt” and paste it into ChatGPT, Claude, Gemini, or any AI tool. The AI will write something personalized to your specific situation.
Which AI tool works best for this?+
Claude and ChatGPT both work well. Claude tends to produce more natural, nuanced writing for personal situations. ChatGPT is strong for structured business and professional writing. Try both and keep the version that sounds more like you.
Should I use the AI output word for word?+
Use it as a strong first draft, then edit it to sound like you. The AI gives you the structure and language to work from. Reading it out loud is one of the best ways to catch anything that does not feel natural in your voice.
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