AI Prompts for ChatGPT for SEO

20 tested prompts across 4 stages. Works with ChatGPT, Claude, and Gemini.

AI Prompts for ChatGPT for SEO
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Use ChatGPT to research keywords, write optimized content, and build an SEO strategy that drives organic traffic. This guide walks you through every stage of ChatGPT for SEO, from Keyword research and strategy all the way through Build an SEO strategy, with a tested, copy-ready prompt at each step. Each stage targets a specific phase of the process so you always know exactly what to ask and what output to expect. Works with ChatGPT, Claude, and Gemini and any other major AI tool.

Stage 1

Keyword research and strategy

These prompts help you identify high-value keyword opportunities for your site.

Generate keyword ideas

Generate 30 keyword ideas for a [TYPE OF WEBSITE / BUSINESS] in the [NICHE] space. Focus on: informational queries, comparison queries, and long-tail keywords. Group them by intent.

Keyword research and strategy

Find long-tail keywords

Generate 20 long-tail keyword variations for [MAIN KEYWORD]. These should be specific, lower competition, and clearly match user intent. Include both question-format and phrase-format keywords.

Keyword research and strategy

Map keywords to pages

Here are my target keywords: [LIST KEYWORDS]. Map each to a specific page type (homepage, category page, blog post, product page) and explain the content angle for each.

Keyword research and strategy

Analyze search intent

What is the search intent behind these keywords: [LIST KEYWORDS]? For each, classify: informational, navigational, commercial, or transactional. Describe what the searcher wants.

Keyword research and strategy

Build a content cluster

Build a topic cluster for [MAIN TOPIC]. Create: one pillar page topic and 8-10 cluster page topics that link back to the pillar. Each cluster should cover a specific sub-topic in depth.

Keyword research and strategy

Stage 2

Write SEO content

These prompts help you write content that serves search intent and ranks for the right terms.

Write a blog post outline

Write an SEO-optimized blog post outline for the keyword: "[TARGET KEYWORD]". Include: H1 title, H2 and H3 sections, what to cover in each section, and word count recommendations per section.

Write SEO content

Write the intro and conclusion

Write an engaging introduction and conclusion for an article titled "[ARTICLE TITLE]" targeting the keyword "[KEYWORD]". The intro should hook readers and include the keyword naturally. The conclusion should summarize and CTA.

Write SEO content

Write meta titles and descriptions

Write meta title and description for these pages: [LIST PAGES WITH TOPICS]. Title: under 60 characters, include the keyword. Description: under 155 characters, compelling and keyword-relevant.

Write SEO content

Optimize existing content

Here is an existing article: [PASTE OR DESCRIBE THE ARTICLE]. How do I improve it for the keyword "[TARGET KEYWORD]"? Check for: keyword placement, heading structure, content depth, and missing sections.

Write SEO content

Write FAQ content

Write 5-7 FAQ questions and answers for a page about [TOPIC] targeting [KEYWORD]. Write them to match how people actually phrase questions in Google. Each answer should be 50-100 words.

Write SEO content

Stage 3

Technical and on-page SEO

Use these prompts to audit and fix the technical and on-page factors that affect rankings.

Write schema markup

Write schema markup (JSON-LD) for [PAGE TYPE: ARTICLE / PRODUCT / FAQ / HOW-TO / RECIPE] with this content: [DESCRIBE THE PAGE]. Format it correctly for Google.

Technical and on-page SEO

Improve heading structure

Review and improve the heading structure of this page: [PASTE CONTENT OR HEADINGS]. Ensure: one H1, logical H2/H3 hierarchy, keywords in headings, and each heading clearly previews its section.

Technical and on-page SEO

Write internal link anchor text

I want to add internal links to this page: [DESCRIBE THE PAGE]. Suggest 5 places to add internal links, what anchor text to use, and what pages to link to.

Technical and on-page SEO

Write an SEO audit checklist

Create an on-page SEO audit checklist for [TYPE OF PAGE: BLOG POST / PRODUCT PAGE / CATEGORY PAGE]. I'll use this to review every page before publishing.

Technical and on-page SEO

Fix thin content

This page has thin content and is not ranking: [PASTE OR DESCRIBE THE PAGE]. What is missing? What would make this page the most comprehensive resource for [TARGET KEYWORD]?

Technical and on-page SEO

Stage 4

Build an SEO strategy

Start here to define your keyword targets and content approach before creating anything.

Create a 3-month content plan

Create a 3-month SEO content plan for [WEBSITE/BUSINESS TYPE] in the [NICHE] space. Include: content types, posting frequency, priority keywords to target each month, and how they build on each other.

Build an SEO strategy

Plan link building

Suggest 10 link building strategies for a [TYPE OF WEBSITE] in the [NICHE] space. Focus on approaches that work without cold outreach or paid links.

Build an SEO strategy

Analyze a competitor

I want to analyze my competitor [DESCRIBE THEIR WEBSITE] to find SEO opportunities. What should I look at: their top pages, content gaps, backlink sources, and keywords they rank for that I don't?

Build an SEO strategy

Write an SEO brief

Write an SEO content brief for the keyword "[KEYWORD]". Include: target keyword, secondary keywords, search intent, recommended structure, must-cover topics, word count, and competitor comparison notes.

Build an SEO strategy

Measure SEO success

What metrics should I track to measure the success of my SEO strategy for [TYPE OF WEBSITE]? What does success look like at 3 months, 6 months, and 12 months?

Build an SEO strategy

Frequently asked questions

Can ChatGPT replace SEO tools like Ahrefs or SEMrush?+

No. ChatGPT does not have access to actual search volume data, keyword difficulty scores, or backlink databases. Use it for content strategy, writing optimization, and brainstorming. Use dedicated SEO tools for data-driven keyword research.

Is AI-generated SEO content good for rankings?+

Google evaluates content quality, not how it was written. AI content that is accurate, useful, and better than competing pages can rank well. Thin, repetitive, or factually wrong AI content will not. Use ChatGPT to draft and structure content, then add your expertise and unique insights.

How do I use ChatGPT for keyword research without search data?+

ChatGPT is useful for generating keyword ideas and understanding search intent. Use it to brainstorm long-tail variations, cluster keywords by topic, and analyze what types of content match each keyword's intent. Then verify search volume using free tools like Google Search Console or Ubersuggest.

How do I write SEO content that ranks without sounding robotic?+

Write for readers first, search engines second. Use keywords naturally in the first paragraph, H1, and key H2s. The rest of the content should be the best, most useful answer to the search query. If you are optimizing for a question, actually answer it completely.

Can ChatGPT help me recover from a Google penalty?+

ChatGPT can help you diagnose likely causes (thin content, over-optimized anchor text, spammy links) and plan a recovery strategy. It cannot access your Search Console data, so you will need to describe your specific situation and metrics.