20 tested prompts across 4 stages. Works with ChatGPT, Claude, and Gemini.

Use ChatGPT to research keywords, write optimized content, and build an SEO strategy that drives organic traffic. This guide walks you through every stage of ChatGPT for SEO, from Keyword research and strategy all the way through Build an SEO strategy, with a tested, copy-ready prompt at each step. Each stage targets a specific phase of the process so you always know exactly what to ask and what output to expect. Works with ChatGPT, Claude, and Gemini and any other major AI tool.
Stage 1
These prompts help you identify high-value keyword opportunities for your site.
Generate keyword ideas
Generate 30 keyword ideas for a [TYPE OF WEBSITE / BUSINESS] in the [NICHE] space. Focus on: informational queries, comparison queries, and long-tail keywords. Group them by intent.
Find long-tail keywords
Generate 20 long-tail keyword variations for [MAIN KEYWORD]. These should be specific, lower competition, and clearly match user intent. Include both question-format and phrase-format keywords.
Map keywords to pages
Here are my target keywords: [LIST KEYWORDS]. Map each to a specific page type (homepage, category page, blog post, product page) and explain the content angle for each.
Analyze search intent
What is the search intent behind these keywords: [LIST KEYWORDS]? For each, classify: informational, navigational, commercial, or transactional. Describe what the searcher wants.
Build a content cluster
Build a topic cluster for [MAIN TOPIC]. Create: one pillar page topic and 8-10 cluster page topics that link back to the pillar. Each cluster should cover a specific sub-topic in depth.
Stage 2
These prompts help you write content that serves search intent and ranks for the right terms.
Write a blog post outline
Write an SEO-optimized blog post outline for the keyword: "[TARGET KEYWORD]". Include: H1 title, H2 and H3 sections, what to cover in each section, and word count recommendations per section.
Write the intro and conclusion
Write an engaging introduction and conclusion for an article titled "[ARTICLE TITLE]" targeting the keyword "[KEYWORD]". The intro should hook readers and include the keyword naturally. The conclusion should summarize and CTA.
Write meta titles and descriptions
Write meta title and description for these pages: [LIST PAGES WITH TOPICS]. Title: under 60 characters, include the keyword. Description: under 155 characters, compelling and keyword-relevant.
Optimize existing content
Here is an existing article: [PASTE OR DESCRIBE THE ARTICLE]. How do I improve it for the keyword "[TARGET KEYWORD]"? Check for: keyword placement, heading structure, content depth, and missing sections.
Write FAQ content
Write 5-7 FAQ questions and answers for a page about [TOPIC] targeting [KEYWORD]. Write them to match how people actually phrase questions in Google. Each answer should be 50-100 words.
Stage 3
Use these prompts to audit and fix the technical and on-page factors that affect rankings.
Write schema markup
Write schema markup (JSON-LD) for [PAGE TYPE: ARTICLE / PRODUCT / FAQ / HOW-TO / RECIPE] with this content: [DESCRIBE THE PAGE]. Format it correctly for Google.
Improve heading structure
Review and improve the heading structure of this page: [PASTE CONTENT OR HEADINGS]. Ensure: one H1, logical H2/H3 hierarchy, keywords in headings, and each heading clearly previews its section.
Write internal link anchor text
I want to add internal links to this page: [DESCRIBE THE PAGE]. Suggest 5 places to add internal links, what anchor text to use, and what pages to link to.
Write an SEO audit checklist
Create an on-page SEO audit checklist for [TYPE OF PAGE: BLOG POST / PRODUCT PAGE / CATEGORY PAGE]. I'll use this to review every page before publishing.
Fix thin content
This page has thin content and is not ranking: [PASTE OR DESCRIBE THE PAGE]. What is missing? What would make this page the most comprehensive resource for [TARGET KEYWORD]?
Stage 4
Start here to define your keyword targets and content approach before creating anything.
Create a 3-month content plan
Create a 3-month SEO content plan for [WEBSITE/BUSINESS TYPE] in the [NICHE] space. Include: content types, posting frequency, priority keywords to target each month, and how they build on each other.
Plan link building
Suggest 10 link building strategies for a [TYPE OF WEBSITE] in the [NICHE] space. Focus on approaches that work without cold outreach or paid links.
Analyze a competitor
I want to analyze my competitor [DESCRIBE THEIR WEBSITE] to find SEO opportunities. What should I look at: their top pages, content gaps, backlink sources, and keywords they rank for that I don't?
Write an SEO brief
Write an SEO content brief for the keyword "[KEYWORD]". Include: target keyword, secondary keywords, search intent, recommended structure, must-cover topics, word count, and competitor comparison notes.
Measure SEO success
What metrics should I track to measure the success of my SEO strategy for [TYPE OF WEBSITE]? What does success look like at 3 months, 6 months, and 12 months?
No. ChatGPT does not have access to actual search volume data, keyword difficulty scores, or backlink databases. Use it for content strategy, writing optimization, and brainstorming. Use dedicated SEO tools for data-driven keyword research.
Google evaluates content quality, not how it was written. AI content that is accurate, useful, and better than competing pages can rank well. Thin, repetitive, or factually wrong AI content will not. Use ChatGPT to draft and structure content, then add your expertise and unique insights.
ChatGPT is useful for generating keyword ideas and understanding search intent. Use it to brainstorm long-tail variations, cluster keywords by topic, and analyze what types of content match each keyword's intent. Then verify search volume using free tools like Google Search Console or Ubersuggest.
Write for readers first, search engines second. Use keywords naturally in the first paragraph, H1, and key H2s. The rest of the content should be the best, most useful answer to the search query. If you are optimizing for a question, actually answer it completely.
ChatGPT can help you diagnose likely causes (thin content, over-optimized anchor text, spammy links) and plan a recovery strategy. It cannot access your Search Console data, so you will need to describe your specific situation and metrics.
AI Prompts for Claude for SEO
SEO content that reads like it was written for search engines rather than humans ranks poorly and converts worse.
See promptsAI Prompts for ChatGPT for Content Strategy
Build a data-informed content strategy that grows your audience and achieves your business goals using ChatGPT..
See promptsAI Prompts for ChatGPT for Blog Writing
Write well-researched, engaging blog posts faster using ChatGPT to handle research, structure, and drafting..
See prompts