AI Prompts for Claude for Marketing

My company sells [DESCRIBE PRODUCT/SERVICE]. Our target customer is [DESCRIBE]. Our top competitors are [LIST]. Our most important differentiator is [DESCRIBE]. Write a positioning statement in this format: "For [TARGET CUSTOMER] who [HAS THIS NEED], [PRODUCT] is the [CATEGORY] that [KEY BENEFIT] unlike [COMPETITOR ALTERNATIVE] which [KEY WEAKNESS]." Then help me evaluate: is this actually differentiated, or does it sound like something a competitor could also claim?

I need to articulate the core value proposition for [PRODUCT/SERVICE] in a single sentence. The functional benefit is: [DESCRIBE]. The emotional benefit is: [DESCRIBE]. The target customer is: [DESCRIBE]. Write five value proposition options, each framing the benefit differently. Then identify which one is most specific (not "we help you grow" but a specific outcome) and most believable (not a promise that sounds too good).

I sell [PRODUCT/SERVICE]. My three main audience segments are: [SEGMENT 1], [SEGMENT 2], [SEGMENT 3]. Write the core marketing message (one to two sentences) for each segment. The message for each segment should emphasize a different benefit — the one that matters most to that specific audience — rather than using the same message for everyone.

Here is our current marketing messaging: [PASTE OR DESCRIBE YOUR MAIN MESSAGES]. Here is what our best customers say about us when describing us to others: [PASTE CUSTOMER LANGUAGE FROM REVIEWS OR SURVEYS]. Identify the gaps between how we describe ourselves and how customers describe us. Where is our messaging missing the language that resonates most with buyers? Suggest specific changes.

My brand is [DESCRIBE — NAME, WHAT IT DOES, WHO IT SERVES, WHAT IT STANDS FOR]. My brand personality is [DESCRIBE TONE — SERIOUS/PLAYFUL, TECHNICAL/ACCESSIBLE, ETC.]. Write ten tagline options. They should be: memorable (short enough to say in under three seconds), specific enough to connect to what we do, and distinctive enough that they could not belong to a competitor. Evaluate the top three.

I want to run a marketing campaign for [PRODUCT/SERVICE/PROMOTION]. The goal is: [DESCRIBE GOAL — AWARENESS / LEADS / SALES / RETENTION]. My audience is [DESCRIBE]. My budget is approximately [DESCRIBE]. Write a campaign concept brief that includes: a campaign theme or central idea, the channels to use and why, the campaign message for each channel, and how I will measure success. Make the concept specific, not generic.

I want to run paid social ads on [PLATFORM — FACEBOOK/INSTAGRAM/LINKEDIN/TIKTOK] for [PRODUCT/SERVICE]. Target audience: [DESCRIBE]. Main benefit to communicate: [DESCRIBE]. Write three ad variations: one that leads with the problem/pain, one that leads with the outcome/aspiration, and one that leads with social proof (using a placeholder like "[X CUSTOMERS]"). For each, write the headline, body copy, and CTA. Keep each under the character limits for [PLATFORM].

I am running a campaign driving traffic to a landing page for [OFFER]. My audience is [DESCRIBE]. The main benefit is [DESCRIBE]. The main objection they have is [DESCRIBE]. Write the landing page copy with these sections: headline (benefit-led, specific), subheadline (supporting claim), three to four benefit bullets, social proof section (with placeholders), objection-handling section, and a CTA. Keep it conversion-focused.

I am launching [PRODUCT/FEATURE] to [AUDIENCE]. Launch date is [DATE]. The key message is: [WHAT MAKES THIS WORTH LAUNCHING]. Write copy for: an announcement email (subject line + body), a social media announcement post, and a one-paragraph press announcement. All should lead with the benefit to the customer, not the features of the product.

Someone signed up for [LEAD MAGNET/FREE TRIAL/DEMO] but has not purchased. Write a five-email nurture sequence. Email 1: deliver the promised value and set context. Email 2: address the biggest objection to purchase. Email 3: share a relevant customer success story. Email 4: answer a FAQ about the product. Email 5: make a direct offer with a clear CTA. Keep each email under 200 words.

My business generates leads through [DESCRIBE CURRENT CHANNELS]. The conversion rate from lead to customer is [X%] and the main drop-off point is [DESCRIBE]. Help me design a more systematic lead generation approach. What should the full funnel look like from first touch to qualified lead? What content or offer should I use at each stage? What is the most important thing to fix first?

I want to build a referral program for [BUSINESS]. My best customers are [DESCRIBE]. The incentive structure I am considering is: [DESCRIBE]. Help me design the program: what incentive structure would best motivate referrals for my audience, what is the simplest way to implement it, how do I promote it to existing customers, and what metrics will tell me whether it is working?

I want to use content marketing to generate leads for [BUSINESS]. My audience is [DESCRIBE]. I have [DESCRIBE TEAM AND BUDGET CONSTRAINTS]. Design a content marketing system with: the primary content format I should use, the publication frequency that is realistic given my constraints, the distribution channels, how I will convert content readers into leads, and the three most important topics to start with.

My business uses these marketing channels: [LIST]. I want to understand which channels are actually driving revenue, but last-click attribution gives all the credit to the final touch before purchase. Help me think through a better attribution model for my specific business. What data do I need to track? What are the tradeoffs between different attribution models (first-click, linear, time-decay, data-driven)? What is the simplest upgrade from last-click that would give me more useful insight?

I am launching [NEW PRODUCT] to [MARKET]. Here are the product details: [DESCRIBE]. Write a go-to-market plan that covers: the initial target segment (who to sell to first and why), the pricing strategy, the launch channels and sequence, the pre-launch build-up activities, the launch week plan, and how I will measure whether the launch is working in the first 30 days.

My marketing goal is [DESCRIBE — MORE LEADS / LOWER CAC / HIGHER LTV / BETTER BRAND AWARENESS]. I am currently tracking [LIST METRICS]. Help me identify: which of my current metrics are leading indicators versus lagging indicators, which metrics I should stop tracking because they are vanity metrics, and the two or three metrics I should focus on to know whether my marketing is actually working.

I ran a marketing campaign for [DESCRIBE CAMPAIGN]. The results were: [DESCRIBE RESULTS]. My goal was [DESCRIBE GOAL]. Help me diagnose why the campaign underperformed. Walk through the funnel: was the problem reach, click-through, landing page conversion, or post-conversion action? Suggest the most likely root cause and the one change I would make if I ran it again.

I want to A/B test [DESCRIBE ASSET — EMAIL SUBJECT LINE / LANDING PAGE HEADLINE / AD CREATIVE / CTA BUTTON]. My current version is: [DESCRIBE CONTROL]. Suggest a test variant that changes only one element so I can attribute any difference to that change. What hypothesis does this test? How many visitors or sends do I need for the result to be statistically meaningful? What will I do with the result?

Here is my marketing data for [PERIOD]: [PASTE KEY METRICS]. My audience for this report is [DESCRIBE — CEO / BOARD / MARKETING TEAM / INVESTOR]. Write a performance report that: leads with the most important finding (not a recitation of all the numbers), puts results in context (versus goal and versus prior period), identifies the two to three most important takeaways, and recommends specific actions for next period.

I spent [AMOUNT] on [MARKETING CHANNEL] over [PERIOD]. It generated [NUMBER] leads and [NUMBER] customers. The average customer value is [LTV]. Help me calculate: the cost per lead, the cost per acquisition, the ROI on this channel, and how this compares to a hypothetical benchmark. Also help me think about what would need to be true for this channel to be worth scaling.