AI Prompts for Gemini for Content Strategy

I'm building a content strategy for [BRAND/SITE] in the [NICHE]. Help me segment my audience for content planning purposes. Define: 2-3 distinct audience segments (based on their job-to-be-done, not demographics), what each segment needs from content (information, inspiration, tools, community), where each segment is in the buyer or knowledge journey, and what content format would resonate most with each. Use these segments to guide content decisions.

Map the pains and desires of my target audience for content strategy purposes. My audience: [DESCRIPTION]. For the top 3 content-relevant pains they have: describe the pain vividly, identify the content format that addresses it best, and name a specific topic they'd search for. For the top 3 desires: describe the aspiration, identify the content format that inspires it, and name a specific topic they'd engage with emotionally.

Help me assess the content opportunity in the [NICHE/TOPIC] space. Evaluate: estimated search volume landscape (high/medium/low demand areas), whether the space is content-saturated or has room for new voices, the formats with the least competition and highest engagement, which sub-niches within [NICHE] are underserved, and where the audience is most actively seeking content (platforms, communities, search). Give me a prioritized opportunity map.

Help me use voice-of-customer data to inform my content strategy for [BRAND]. I have these sources of customer language: [REVIEWS/SUPPORT TICKETS/COMMENTS/SURVEY RESPONSES, paste examples]. Extract: the exact phrases customers use to describe their problem, the words they use that we should use in our content, recurring questions we haven't answered, and emotional language that signals what they care about most. Turn these into content topic ideas.

Audit the content landscape in [NICHE] to inform my strategy. My competitors include [COMPETITOR LIST]. For each, identify: their apparent content focus and format preferences, their likely traffic-driving topics, their content gaps or weaknesses, and the audience segments they underserve. Based on this landscape, recommend 5 strategic content angles I can own that would be difficult for competitors to replicate.

Develop 4-5 content pillars for [BRAND] based on: our core topic [NICHE], target audience [AUDIENCE], business goal [GOAL], and brand positioning [POSITIONING]. For each pillar, define: the pillar theme and why it matters to the audience, example content titles for blog, social, and video formats, the business outcome this pillar drives (traffic, leads, retention, brand authority), and how frequently to publish in this pillar.

Help me prioritize content channels for [BRAND] with [RESOURCE LEVEL: solo creator/small team/full team]. My audience is primarily on [WHERE THEY SPEND TIME]. Business goal: [GOAL]. Evaluate and rank: blog/SEO, email newsletter, LinkedIn, Instagram, YouTube, TikTok, and podcast. For each, rate the effort-to-ROI ratio for my specific situation and recommend which 2-3 channels to focus on first, with a reason why.

Design a content repurposing system for [BRAND]. My primary content format will be [FORMAT: blog/podcast/video]. Create a system that turns each primary piece into maximum derivative content. For a single piece of primary content, map out: all the derivative formats I can create (social posts, email, short clips, infographics, etc.), the order to create them, estimated time per derivative, and the total reach multiplier. Format as a repeatable workflow.

Build an email newsletter strategy for [BRAND] targeting [AUDIENCE]. Define: the newsletter's unique value proposition (why subscribe), the format and sections of each issue, publishing frequency, content sourcing (original vs. curated), growth tactics for building the list, and how the newsletter connects to business goals. Also write 3 subject line formulas I can use as templates for every issue going forward.

Create a video content strategy for [BRAND] on [YOUTUBE/TIKTOK/INSTAGRAM REELS]. My niche is [NICHE], audience is [AUDIENCE], and publishing capacity is [FREQUENCY]. Define: 4 video series or formats I can create consistently, a content calendar structure for the first month, the ideal video length and format for each type, how to structure the first 30 seconds of every video for retention, and how to convert viewers into email subscribers or customers.

Create a 12-month content roadmap for [BRAND]. Business context: [GOALS, LAUNCHES, SEASONS]. Publishing capacity: [POSTS/WEEK]. Channels: [LIST]. The roadmap should: organize content themes by quarter aligned to business goals, flag key launch dates or seasons to build content around, allocate publishing frequency per channel per month, balance evergreen vs. timely content, and build in quarterly content audits and strategy reviews.

Create a reusable content brief template for [BRAND] that any writer or AI can use to produce on-brand content. The template should include: content title and working format, target audience and reader outcome, target keyword (if SEO), required sections or points to cover, brand voice notes and tone for this piece, examples of strong reference content, internal linking targets, CTA, and word count. Show me the completed template with a filled example.

Design a content production workflow for [BRAND]. Team: [SOLO/TEAM SIZE]. Tools available: [TOOLS]. Publishing frequency: [FREQUENCY]. Map out: stages from ideation to publish (with owner and timeline for each), quality checkpoints (brand voice, accuracy, SEO), approval process if applicable, publishing and promotion checklist, and how to systematically repurpose after publishing. Create this as a repeatable SOP.

Recommend a content strategy tool stack for [BRAND] at [BUDGET LEVEL: bootstrapped/growth/scaled]. My needs are: [LIST: keyword research, scheduling, analytics, writing, design, etc.]. For each category, recommend the best tool at my budget, what it does, and how it fits into the workflow. Also flag any overlapping tools where I can consolidate to save cost and complexity. Format as a simple tool stack with purpose for each.

Help me design a batch content production system for [BRAND] so I can create a month of content in one or two sessions. My formats: [FORMATS]. Monthly volume: [PIECES PER MONTH]. Session length available: [HOURS]. Include: how to structure the batch session (ideation, outlines, drafting, editing phases), what to prepare before the session, how to use AI to accelerate without sacrificing quality, and a template for organizing the content pipeline.

Build a content measurement framework for [BRAND]. Business goal: [GOAL]. Channels: [LIST]. Define: the 3-5 most important metrics to track for each channel, what a "winning" benchmark looks like for each metric in [NICHE], how often to review each metric (weekly, monthly, quarterly), when to course-correct vs. stay patient, and what data tells me my strategy is working vs. needs to change. Format as a clear measurement playbook.

Help me build a content ROI model for [BRAND]. I invest [TIME/COST] in content. My revenue model is [BUSINESS MODEL]. Walk me through: how to attribute revenue or leads to content (with different attribution models), what metrics to use as leading indicators before revenue materializes, how to calculate cost per acquisition through content, and how to present content ROI to [STAKEHOLDER] in terms they care about.

I'm conducting a content audit for [BRAND]. I have [NUMBER] pieces of content across [CHANNELS]. Create a framework for categorizing each piece as: keep as-is, update and improve, consolidate with another piece, or delete. Include the questions to ask for each decision, how to handle old social media posts vs. blog posts differently, and how to prioritize which updates to make first based on potential impact.

Design 5 growth experiments I can run with my content over the next 90 days for [BRAND]. For each experiment: clearly state the hypothesis (if I do X, then Y will improve), the specific change to make, how to measure success, how long to run it, and what a positive result would look like vs. a negative one. Focus on experiments that could be game-changers for [SPECIFIC GOAL: traffic/email subscribers/engagement/conversions].

Run me through a quarterly content strategy review for [BRAND]. This quarter's data: [PASTE KEY METRICS]. Ask me the 10 most important questions a content strategist should ask at a quarterly review, covering: what worked, what didn't, what changed in the market or audience, where to double down, where to cut, and what to test next quarter. Then help me draft a 1-page strategy brief for next quarter based on my answers.