20 tested prompts across 4 stages. Works with ChatGPT, Claude, and Gemini.

Write sales pages, ads, email sequences, and landing page copy that converts, using Gemini's strengths in structured persuasion and multimodal context. This guide walks you through every stage of Gemini for Copywriting, from Research and Strategy all the way through Testing and Optimization, with a tested, copy-ready prompt at each step. Each stage targets a specific phase of the process so you always know exactly what to ask and what output to expect. Works with ChatGPT, Claude, and Gemini and any other major AI tool.
Stage 1
Gemini researches your audience and competitors before writing a word, using Google Search grounding for current insights.
Writing copy
I am writing copy for [PRODUCT/SERVICE] targeting [AUDIENCE]. Research the most common pain points, objections, and desires for this audience. What language do they use and what do they care most about?
Analyze these competitors:
Analyze the copy of these competitors: [PASTE COMPETITOR COPY OR DESCRIBE THEIR MESSAGING]. What do they emphasize, what do they ignore, and where is the opening for a differentiated message?
Develop core value proposition
Help me develop the core value proposition for [PRODUCT]. Customer: [DESCRIBE]. Problem it solves: [DESCRIBE]. Alternative options they have: [LIST]. What makes this meaningfully different?
Map customer journey
Map the customer journey for someone buying [PRODUCT/SERVICE]. What do they think and feel at each stage: awareness, consideration, decision? What copy does each stage need?
Generate different messaging angles
Generate 10 different messaging angles for [PRODUCT] for [AUDIENCE]. Each angle should use a completely different hook, benefit, or framing.
Stage 2
Gemini writes and tests multiple headline variations anchored in proven copywriting principles.
Write headline variations
Write 10 headline variations for [PRODUCT/OFFER] targeting [AUDIENCE]. Use different frameworks: curiosity, specific benefit, social proof, fear of missing out, how-to, question. Note which principle each uses.
It has
The current headline for this page is: [PASTE HEADLINE]. It has a [LOW CLICK-THROUGH RATE / POOR CONVERSION]. Diagnose what is weak about it and write 5 stronger alternatives.
Write opening hook
Write an opening hook for [CONTENT TYPE: EMAIL / AD / LANDING PAGE] about [TOPIC]. The reader's biggest problem is [PAIN POINT]. Hook them in the first sentence.
Write subject lines
Write subject lines for this email: [DESCRIBE EMAIL CONTENT]. Give me 5 options ranging from direct to curiosity-driven. Include a predicted open rate rationale for each.
Review three headlines
Review these three headlines and rank them by likely conversion, with rationale: [HEADLINE A], [HEADLINE B], [HEADLINE C]. Suggest improvements for the top-ranked one.
Stage 3
Gemini writes complete landing pages, sales emails, and product descriptions with proven persuasion structures.
Write landing page
Write a landing page for [PRODUCT/OFFER]. Audience: [DESCRIBE]. Key benefit: [DESCRIBE]. Include: headline, subheadline, problem section, solution section, social proof block, features with benefits, objection handling, and call to action.
Write sales email
Write a sales email for [PRODUCT/OFFER] using the Problem-Agitate-Solve (PAS) framework. Target: [AUDIENCE]. Pain point: [DESCRIBE]. Solution: [DESCRIBE]. Call to action: [DESCRIBE].
Write product descriptions
Write product descriptions for these [N] products: [LIST PRODUCTS WITH KEY DETAILS]. Each description should: lead with the primary benefit, include 3 key features as benefits, and end with a call to action.
Upsell page
I need an upsell page for [UPSELL PRODUCT]. The customer just bought [ORIGINAL PRODUCT]. Write copy that leverages their original purchase decision and positions the upsell as the natural next step.
Write VSL (video sales
Write a VSL (video sales letter) script for [PRODUCT/OFFER]. Structure: hook, problem, agitation, solution introduction, proof, offer, guarantee, call to action. Length: [TARGET MINUTES].
Stage 4
Gemini creates A/B test variants and analyzes copy performance.
Write A/B test variants
Write A/B test variants for this [HEADLINE / CTA / EMAIL SUBJECT / AD COPY]: [PASTE CURRENT VERSION]. Give me 3 variants that test one variable each, and explain what hypothesis each tests.
Landing page is
This landing page is converting at [X%]. Here is the copy: [PASTE]. What are the most likely conversion killers, and what specific copy changes would I test first?
Review ad copy
Review this ad copy for [PLATFORM: GOOGLE ADS / META / LINKEDIN]: [PASTE COPY]. Is it compliant with platform policies? Is it likely to perform well? What would you change?
Two ad copy
I have these two ad copy versions: [PASTE VERSION A] and [PASTE VERSION B]. Version A gets [RESULT A] and Version B gets [RESULT B]. What do these results tell us and what should we test next?
Write copy brief
Write a copy brief for [NEW CAMPAIGN]. Include: campaign goal, target audience persona, key message, tone, call to action, and what to avoid. This brief will be used by a copywriter.
When research mode is enabled, Gemini can find current language, trends, and competitor messaging from the web. This means copy research reflects what your audience is actually saying and searching for right now, not just training data from the past.
Gemini can analyze competitor copy when you paste the text. With search grounding enabled, it can also retrieve and analyze publicly accessible pages directly. Paste the content for the most thorough analysis.
Gemini knows all major frameworks: PAS (Problem-Agitate-Solve), AIDA (Attention-Interest-Desire-Action), FAB (Features-Advantages-Benefits), the 4 U's, StoryBrand, and others. Ask it to apply a specific framework or recommend the best one for your context.
Yes. Paste examples of your existing copy and describe your brand voice (e.g., direct but warm, technical but accessible, irreverent and bold). Gemini adapts its output to match. The more examples you provide, the closer the match.
Yes. Gemini writes Google Ads headlines (30 characters), descriptions (90 characters), responsive search ad sets, and understands platform-specific constraints. It also applies ad policies awareness for Google's editorial requirements.
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