AI Prompts for AI Prompts for Writing a Marketing Plan

Help me write a market analysis section for my marketing plan. My product or service: [DESCRIBE]. My industry: [INDUSTRY]. What I know about market size and growth: [WHAT YOU KNOW OR ESTIMATE]. My 3 main competitors: [LIST WITH ONE-LINE DESCRIPTION EACH]. Write a concise market analysis (under 300 words) that covers: market opportunity, competitive landscape, and where my specific entry point is.

Help me define my target audience segments for [PRODUCT/SERVICE]. I currently describe my audience as [YOUR CURRENT DESCRIPTION]. Push me to be more specific: give me 2-3 distinct audience segments, each with a clear profile including demographics, psychographics (what they value and care about), their specific problem I solve, and where they spend time online. Label each segment with a name.

Help me audit the marketing of my 3 main competitors: [LIST COMPETITORS]. For each, describe: (1) their apparent positioning (who they are targeting and what message they lead with), (2) their main marketing channels, (3) their strongest content or campaign type, (4) a gap or weakness in their marketing I could exploit. Base this on what is publicly observable.

Write a marketing-focused SWOT analysis for [BRAND/PRODUCT]. For each quadrant, generate 4-5 specific, actionable points rather than generic observations. Strengths: what we have that competitors do not. Weaknesses: honest gaps in our marketing capability or positioning. Opportunities: specific market trends or competitor gaps we could capture. Threats: what could undermine our marketing success in the next 12 months.

Help me write a sharp unique value proposition (UVP) for [PRODUCT/SERVICE]. My target customer is [WHO]. Their main problem or desire is [WHAT]. My product solves this by [HOW]. The key reason we are different from alternatives is [DIFFERENTIATOR]. Write 3 versions of a UVP statement under 20 words each, ranging from most functional to most emotional. Then recommend which to use and why.

Help me choose a marketing strategy for [PRODUCT/SERVICE] at [STAGE: PRE-LAUNCH / EARLY GROWTH / SCALING / MATURITY]. My budget is [APPROXIMATE]. My team size for marketing is [NUMBER]. My primary goal is [AWARENESS / LEADS / REVENUE / RETENTION]. Recommend a primary marketing approach, explain the reasoning, and identify the 2-3 channels I should focus on first. Include what I should avoid given my constraints.

Help me set SMART marketing goals for the next [3 / 6 / 12] months for [BUSINESS TYPE]. My current baseline metrics are: [WHAT YOU KNOW: WEBSITE TRAFFIC, LEADS PER MONTH, CONVERSION RATE, REVENUE, SOCIAL FOLLOWING]. My overall business goal is [REVENUE TARGET / GROWTH TARGET]. Generate 4-5 specific, measurable marketing goals that would indicate real progress, not vanity metrics.

Write a brand messaging framework for [BRAND]. Include: (1) primary positioning statement (what we are and for whom), (2) tagline or headline (under 10 words), (3) three key proof points or benefit pillars with one supporting sentence each, (4) elevator pitch (30-second spoken version), (5) tone adjectives (5 words that define how we communicate). This framework should be consistent across all marketing.

Help me allocate my marketing across channels. My audience is [DESCRIBE]. My total marketing budget is [AMOUNT OR PERCENTAGE OF REVENUE]. My team can produce [CONTENT TYPES AVAILABLE: VIDEO, WRITTEN, DESIGN]. Recommend a channel mix for the next 6 months: which 3 channels to prioritize, rough budget allocation percentages across them, and what success metric to track for each.

Write a content marketing strategy outline for [BUSINESS]. My audience searches for or cares about: [MAIN TOPICS]. My business goal from content is [AWARENESS / SEO / LEADS / AUTHORITY]. Content formats I can produce: [BLOG / VIDEO / PODCAST / SOCIAL / EMAIL]. Recommend: content pillars (3-4), primary format and why, publishing frequency, distribution method, and how to measure if it is working.

Help me build a marketing budget breakdown for [BUSINESS TYPE] with a total budget of [AMOUNT]. Include allocations for: paid advertising, content creation, tools and software, events or PR, and any agency or freelance costs. For each line item: recommended percentage of total budget, reasoning, and what I should expect to get for that spend. Flag where I am likely underinvesting.

Help me plan a paid marketing channel for [GOOGLE ADS / META ADS / LINKEDIN ADS] for [PRODUCT/SERVICE]. Include: campaign objective, audience targeting approach, budget recommendation and expected volume at that budget, key metrics to track (CPC, CTR, CPA, ROAS), and the most common mistakes to avoid on this platform. My current monthly budget for this channel is [AMOUNT].

Build a 12-week organic content plan for [CHANNEL: SEO BLOG / LINKEDIN / INSTAGRAM / YOUTUBE]. Goal: [WHAT ORGANIC CONTENT SHOULD ACHIEVE]. My target audience is [WHO]. Content types I can produce: [LIST]. Include: weekly publishing cadence, content themes for each week, format mix, and 3 evergreen pieces I should create first because they will have the highest long-term value.

Help me plan a customer retention marketing program for [BUSINESS]. I have [NUMBER/ESTIMATE] of existing customers. My current retention rate is [RATE OR "UNKNOWN"]. Plan a retention program that includes: (1) an email nurture sequence for new customers (first 90 days), (2) a loyalty or re-engagement mechanic, (3) a referral or advocacy initiative. For each: key message, timing, and success metric.

Create a 12-month seasonal marketing calendar for [BUSINESS TYPE]. Include: relevant holidays, industry events, and seasonal buying patterns that apply to my business. For each key moment: what type of campaign or content is appropriate, recommended lead time to prepare, and which channel it fits best. Focus on the 6 moments with the highest commercial opportunity for my specific business.

Convert my marketing strategy into a 90-day action plan. My strategy priorities are: [LIST 3-5 KEY THINGS FROM YOUR PLAN]. Structure the 90 days into three phases of 30 days each: Phase 1 (foundation and setup), Phase 2 (launch and initial testing), Phase 3 (optimization and scale). For each phase: 3-5 specific actions, who is responsible, and the metric that shows the phase was successful.

Here is my marketing situation: [DESCRIBE YOUR CURRENT STATE: WHAT IS WORKING, WHAT IS NOT, YOUR BIGGEST CONSTRAINT, YOUR NEXT GOAL]. Given this, what is the single most important marketing task I should do in the next 7 days to make the most meaningful progress? Walk through your reasoning and give me a specific deliverable, not a vague recommendation.

Help me design a marketing reporting dashboard for [BUSINESS TYPE]. I report to: [YOURSELF / CEO / BOARD / CLIENTS]. Frequency: [WEEKLY / MONTHLY / QUARTERLY]. List the 8-10 metrics I should track, organized into: (1) activity metrics (what we did), (2) outcome metrics (what happened as a result), (3) leading indicators (what tells us results are coming). Include the calculation or source for each metric.

Help me structure a quarterly marketing review. This quarter: [BRIEF SUMMARY OF WHAT YOU DID]. Results versus targets: [PASTE YOUR KEY METRICS]. Questions to answer in the review: (1) What worked and why, (2) What did not work and what we will change, (3) What external factors affected results, (4) What are the 3 priorities for next quarter. Write this as a structured one-page review document.

Write a one-page executive summary of a marketing plan for [BUSINESS]. Include: market opportunity (one paragraph), our strategy and positioning (one paragraph), channel priorities and budget allocation (bullet list), 90-day execution priorities (bullet list), and expected outcomes at 3, 6, and 12 months. Audience: [CEO / INVESTORS / INTERNAL TEAM]. Confident, concise, no filler.