20 of the best prompts for AI prompts for business strategy, step by step across 4 stages. Works with ChatGPT, Claude, and Gemini.

20 of the best prompts for AI prompts for business strategy, step by step across 4 stages. Works with ChatGPT, Claude, and Gemini.
Published July 14, 2026
Business strategy is fundamentally about making choices under uncertainty: which markets to compete in, how to win in those markets, and where to allocate limited resources. AI does not replace strategic judgment, but it is exceptionally useful for stress-testing assumptions, generating options you have not considered, and structuring complex situations clearly. These prompts treat AI as a thinking partner, not a strategy machine.
Good strategy starts with an honest read of where you are. These prompts create the foundation for strategic thinking.
Write a business situation assessment
Help me write a clear situation assessment for [BUSINESS/TEAM/PROJECT]. Include: (1) what is working well right now, (2) what is not working and why, (3) the most important constraint or bottleneck, (4) what has changed recently that requires a strategic response, (5) the single biggest opportunity we are not currently capturing. Write this as a structured one-page assessment. I will provide the facts: [YOUR INPUTS].
Stress-test your current assumptions
Here are the key assumptions my current business strategy is built on: [LIST 4-6 ASSUMPTIONS]. For each assumption: (1) how confident am I really in this (rate 1-10), (2) what evidence contradicts it, (3) what would it mean for the strategy if this assumption is wrong, (4) how would I know early if it is breaking. Be direct, identify which assumption is most dangerous.
Map your competitive position
Help me map the competitive position of [BUSINESS/PRODUCT] in its market. My main competitors are: [LIST WITH BRIEF DESCRIPTION]. For each competitor and for my own business, assess (on high/medium/low scale): price point, product quality, distribution strength, brand recognition, and customer loyalty. Identify: where I am clearly stronger, where I am weaker, and the whitespace no competitor is owning.
Identify your actual sources of competitive advantage
Help me identify whether [BUSINESS] has genuine sustainable competitive advantages. Here is what we do and how: [DESCRIBE]. For each potential advantage (cost, product quality, network effects, brand, switching costs, scale, proprietary data, distribution), assess honestly: do we actually have this, how defensible is it, and is a competitor 12-24 months away from eroding it?
Clarify the real strategic problem to solve
I need to work on the strategy for [SITUATION: BUSINESS / TEAM / PRODUCT / INITIATIVE]. The surface problem I have been told to solve is: [DESCRIBE]. Help me find the actual underlying problem by asking me 5 probing questions that challenge whether I am solving the right problem, then based on my answers, reframe what the real strategic question should be.
The best strategists generate more options than they intend to pursue. These prompts expand your strategic thinking before narrowing.
Generate multiple strategic options
I need to decide how to [STRATEGIC CHALLENGE: GROW / RESPOND TO A COMPETITOR / ALLOCATE BUDGET / ENTER A MARKET / ETC.]. Help me generate at least 5 distinct strategic options, not variations on the same approach. For each option: what it is in one sentence, what it requires, what it bets on being true, and its biggest risk. Include one unconventional option I probably have not considered.
Evaluate options with a decision matrix
Help me build a decision matrix to evaluate these strategic options: [LIST 3-5 OPTIONS]. The criteria that matter most to me for this decision are: [LIST 3-5 CRITERIA, E.G. SPEED TO IMPACT, CAPITAL REQUIRED, RISK LEVEL, ALIGNMENT WITH OUR STRENGTHS]. Score each option against each criterion (1-5), weight the criteria by importance, and show the total weighted scores. Then push back on whether I have the right criteria.
Run a pre-mortem on a strategic plan
I am planning to [DESCRIBE STRATEGIC PLAN OR DECISION]. Run a pre-mortem: imagine it is 18 months from now and this strategy has failed badly. Write the failure story, what went wrong, in what sequence, and what early warning signs were ignored. Then identify the 3 most important things I should do differently or monitor closely to prevent this failure.
Identify the key strategic bets
Here is our current strategy: [DESCRIBE]. What are the 3-5 key bets embedded in this strategy, the things that must be true for it to work? For each bet: what evidence supports it, what would disprove it, and what is the earliest indicator that it is or is not playing out? Make explicit what is currently implicit in the strategy.
Think through second-order consequences
I am considering this strategic decision: [DESCRIBE]. Help me think through second-order consequences. First order: the direct intended result. Second order: what happens as a result of the first order that I might not have anticipated. Third order: what ripple effects could those second-order outcomes create. Focus on negative consequences I should plan for and positive ones I could amplify.
Strategy without prioritization is just a wish list. These prompts help you make hard calls about where to focus.
Prioritize a list of strategic initiatives
Here are [NUMBER] strategic initiatives we are considering: [LIST THEM]. Help me prioritize them using two dimensions: (1) expected impact on [YOUR GOAL: REVENUE / GROWTH / RETENTION / ETC.] and (2) feasibility given our current resources and capabilities. Plot each roughly on a 2x2 (high/low impact vs. high/low feasibility). Recommend which 3 to pursue now, which to defer, and which to drop.
Make a resource allocation decision
I need to allocate [BUDGET / HEADCOUNT / TIME] across these competing priorities: [LIST OPTIONS]. My overall goal is [OBJECTIVE]. My key constraint is [CONSTRAINT]. Help me think through the allocation: what would a 70/20/10 split look like and why, what is the opportunity cost of each allocation, and what would a more aggressive bet on the highest-priority option look like.
Define what we will NOT do
Here is our current strategy and what we are focused on: [DESCRIBE]. Help me define a clear "not to do" list, the things we will explicitly stop doing, deprioritize, or decline to pursue in the next 12 months. For each item: explain why it is a distraction from the core strategy, what the cost of stopping is, and what we gain in focus by letting it go.
Write a one-page strategic plan
Write a one-page strategic plan for [BUSINESS/TEAM/PROJECT] covering the next [6 / 12] months. Include: (1) strategic objective (what winning looks like), (2) our position and advantage (why we will win), (3) the 3 strategic priorities (the most important things to focus on), (4) key metrics for success, (5) what we are not doing. Tight, clear, no filler. This should fit on a single page.
Identify the single most important strategic move
Here is my current business situation: [DESCRIBE KEY FACTS: STAGE, REVENUE, TEAM SIZE, MAIN CHALLENGE, MAIN OPPORTUNITY]. Given this, what is the single most important strategic move I should make in the next 90 days, the one that would have the greatest positive impact on the trajectory of the business? Walk through your reasoning. Be direct and specific, not hedge-everything cautious.
Strategy that does not connect to execution stays theoretical. These prompts bridge the two.
Translate strategy into a 90-day execution plan
My strategic priorities for the next 90 days are: [LIST 3-5]. Break each into specific, actionable tasks with: who owns it, what done looks like, and the key decision or milestone in weeks 4, 8, and 12. The output should be a clear 90-day execution plan that a team could actually follow, not a strategy document.
Design a strategy review cadence
Help me design a strategy review cadence for [BUSINESS/TEAM]. I want to review strategy at [QUARTERLY / MONTHLY / ANNUAL] intervals. For each review: what questions should I ask, what data do I need, what decisions should come out of the review, and how long should it take. Include triggers for an off-cycle review when something significant changes.
Plan for a strategic risk scenario
The biggest strategic risk my business faces in the next 12 months is: [DESCRIBE RISK: COMPETITOR MOVE, MARKET SHIFT, KEY PERSON DEPARTURE, REGULATORY CHANGE, ETC.]. Help me build a contingency plan: (1) early warning signals that this risk is materializing, (2) immediate response actions if it does, (3) strategic pivots that would position us better regardless of whether this risk materializes, (4) what we should start doing now to reduce our exposure.
Communicate a strategy change to your team
We are changing our strategic direction from [OLD DIRECTION] to [NEW DIRECTION]. Reason: [BRIEF EXPLANATION]. Write a communication for [TEAM / COMPANY] that: explains the change clearly without corporate jargon, honestly addresses why the old approach is no longer sufficient, explains what stays the same, and gives people a clear picture of what changes in their day-to-day work as a result.
Evaluate whether a strategy is working
Here is our strategy from [TIMEFRAME] ago: [DESCRIBE]. Here is what has actually happened since: [DESCRIBE RESULTS]. Evaluate honestly: is this strategy working, partially working, or not working? What does the evidence say? What should we change versus stay the course on? Give me a direct assessment, not a diplomatic hedge.
AI is most useful for strategy as a structured thinking partner, not a knowledge source. You bring the context, the market situation, the competitive landscape, the internal constraints. AI brings frameworks, second-order thinking, stress-tests on your assumptions, and structured ways of organizing the information you already have. The prompts in this guide are designed to draw out your knowledge, not substitute for it.
Claude handles complex, multi-part strategic analysis better than other tools because it follows long, structured instructions accurately and produces coherent, well-organized documents. For strategy work involving research or current market data, Perplexity is useful as a supplement because it can search the web and cite sources. Use Claude for the strategic thinking, Perplexity for current market facts.
No, and you should not want it to. AI can generate options, stress-test assumptions, and structure the analysis, but the decision involves judgment about your specific situation, values, risk tolerance, and relationships that AI cannot access. Use these prompts to think more rigorously, not to outsource the decision itself.
Provide real specifics: actual competitor names, real numbers, your honest assessment of your strengths and weaknesses, and what decisions you are actually trying to make. The more concrete your inputs, the more useful the output. A prompt like "help me think through whether to expand to a second market, given that we have $200K in runway, one strong product, and a competitor just entered our primary market" produces dramatically better strategy output than "help me make a strategic decision."