AI Prompts for ChatGPT for Press Release Writing
20 of the best prompts for ChatGPT for press release writing, step by step across 4 stages. Works with ChatGPT, Claude, and Gemini.
AI Prompts for ChatGPT for Press Release Writing
20 of the best prompts for ChatGPT for press release writing, step by step across 4 stages. Works with ChatGPT, Claude, and Gemini.
Most people try to use AI for ChatGPT for Press Release Writing with a single vague prompt and get generic results. This guide takes a different approach: 4 targeted stages, from Plan your press release through Follow up and measure, each with a prompt that gives the AI exactly the context it needs. Write professional press releases that journalists actually read and that drive real media coverage. Works with ChatGPT, Claude, and Gemini.
Plan your press release
Start here to define your angle, key messages, and which journalists to target.
Decide if it is newsworthy
I want to send a press release about [DESCRIBE YOUR NEWS]. Is this genuinely newsworthy? What makes it interesting to a journalist? What angle should I lead with to make it relevant to their readers?
Choose the right angle
My announcement: [DESCRIBE]. Help me find 3 different angles a journalist might find interesting. Go beyond the obvious company-centric angle to find the reader-centric story.
Identify target publications
I'm sending a press release about [TOPIC] for [COMPANY TYPE]. Which types of publications and journalists should I target? Describe the beats and publication types that would cover this news.
Plan the timing
When should I send this press release about [TOPIC]? What day and time do journalists prefer to receive pitches? Are there events or news cycles I should avoid or align with?
Gather the key facts
Help me organize the key facts for a press release about [TOPIC]. What are the most important: who, what, when, where, why, and what makes this significant? I'll use this as my writing foundation.
Write the press release
These prompts help you write a press release in the format journalists expect and respond to.
Write a full press release
Write a press release for [COMPANY NAME] announcing [DESCRIBE THE NEWS]. Include: headline, dateline, opening paragraph (who, what, when, where, why), supporting paragraphs, two quotes (one from [ROLE], one from [ROLE]), boilerplate about the company, and contact information.
Write the headline
Write 5 press release headline options for [DESCRIBE THE NEWS]. Headlines should: be under 70 characters, lead with the most newsworthy element, and be written in active voice. No marketing language.
Write the lead paragraph
Write the opening paragraph for a press release about [DESCRIBE NEWS]. The lead must answer: who, what, when, where, and why it matters — all in under 100 words. Lead with the most important fact.
Write executive quotes
Write 2 quotes for this press release: one from [NAME, TITLE] and one from [NAME, TITLE] about [NEWS TOPIC]. Quotes should sound like real people saying something meaningful, not corporate-speak.
Write the boilerplate
Write a company boilerplate for [COMPANY NAME] that goes at the end of every press release. Include: what the company does, who it serves, key stats, founding year, and website URL. Under 100 words.
Optimize and distribute
Use these prompts to refine your release and get it in front of the right journalists.
Edit for newsworthiness
Review this press release for newsworthiness: [PASTE RELEASE]. Is it written from a company perspective or a journalist perspective? Rewrite any sections that sound more like marketing than news.
Tighten the writing
Edit this press release to be shorter and punchier: [PASTE RELEASE]. Cut: passive voice, adjectives that aren't factual, redundant sentences, and anything in paragraph 3+ that doesn't add new facts.
Write a pitch email
Write a journalist pitch email to accompany this press release: [DESCRIBE THE NEWS]. Make it: personal (not a blast email), short (under 150 words), and lead with why this is interesting to their specific audience.
Adapt for different outlets
Adapt this press release for [TYPE OF PUBLICATION: TRADE PRESS / LOCAL NEWS / NATIONAL TECH MEDIA]: [PASTE RELEASE]. Adjust the angle, lead, and language for what matters most to that specific outlet's readers.
Write social media versions
Write social media posts announcing this news based on the press release: [PASTE RELEASE]. Write versions for: Twitter (280 chars), LinkedIn (formal but engaging), and Instagram caption.
Follow up and measure
These prompts help you track coverage and build media relationships for next time.
Write a follow-up email
Write a follow-up email to journalists who received my press release about [TOPIC] but have not responded. Keep it short (under 100 words), add one new piece of context, and make it easy for them to respond.
Prepare for media interviews
I got media interest in my press release about [TOPIC]. Help me prepare: what are the 3 key messages I should stick to, what questions will journalists ask, and what should I avoid saying?
Draft a media kit
Help me create a media kit to accompany press releases about [COMPANY/PRODUCT]. What should it include: company fact sheet, executive bios, product descriptions, images, and what format journalists prefer?
Measure coverage success
How do I measure the success of a press release campaign for [TYPE OF ANNOUNCEMENT]? What metrics matter: pickups, impressions, backlinks, or something else?
Improve next time
My press release about [TOPIC] got [X COVERAGE / NO COVERAGE]. What are the most likely reasons, and what should I do differently on my next release?
Frequently asked questions
What makes a press release actually get covered?+
Genuine newsworthiness first: there must be a reason a journalist's readers would care. Then: a strong, specific headline, a lead that answers the key questions immediately, and a clean, concise write-up that a journalist could run with minimal editing.
How long should a press release be?+
Under 500 words. One page is the standard. Journalists receive hundreds of releases per day. If your news cannot be summarized in one page, trim it — the detail goes in supporting materials, not the release itself.
Can ChatGPT write a press release that journalists will actually use?+
ChatGPT can draft a well-structured, professional press release. Whether it gets covered depends on whether the news itself is genuinely newsworthy and whether you target the right journalists. Use ChatGPT for structure and language, but the news value must come from you.
Should I use a press release distribution service?+
Distribution services (PRNewswire, PR Businesswire) reach a large audience but are expensive and often result in low-quality pickups. For most businesses, personally pitching relevant journalists at targeted publications is more effective and builds real media relationships.
What is the difference between a press release and a media pitch?+
A press release is a formal announcement formatted for publication. A media pitch is a personal email to a journalist explaining why your story is right for their specific publication and audience. Strong PR campaigns typically pair both.
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