AI Prompts for Claude for Press Release Writing
20 of the best prompts for Claude for press release writing, step by step across 4 stages. Works with ChatGPT, Claude, and Gemini.
AI Prompts for Claude for Press Release Writing
20 of the best prompts for Claude for press release writing, step by step across 4 stages. Works with ChatGPT, Claude, and Gemini.
Write professional press releases that journalists read and that drive real media coverage using Claude. This guide walks you through every stage of Claude for Press Release Writing, from Plan the press release all the way through Follow up and measure, with a curated, copy-ready prompt at each step. Each stage targets a specific phase of the process so you always know exactly what to ask and what output to expect. Works with ChatGPT, Claude, and Gemini and any other major AI tool.
Plan the press release
Start here to identify your real news angle and who actually cares about it.
Test newsworthiness
I want to send a press release about [DESCRIBE YOUR NEWS]. Is this genuinely newsworthy? What makes it interesting to a journalist? What angle would make it relevant to their readers?
Find the right angle
My announcement: [DESCRIBE]. Suggest 3 angles a journalist might find interesting. Go beyond the company-centric version to find the reader-centric story.
Identify the right outlets
I'm announcing [TOPIC] for a [COMPANY TYPE]. What types of publications and journalist beats should I target? Be specific about what type of story would appeal to each.
Gather the key facts
Help me organize the key facts for a press release about [TOPIC]. What who, what, when, where, why, and so what do I need? I'll use this as my writing foundation.
Plan the timing
When should I send this press release about [TOPIC]? Are there news cycles to avoid or align with? What day and time works best for journalists?
Write the press release
These prompts help you write a press release in the format journalists expect and respond to.
Write a full press release
Write a press release for [COMPANY] announcing [NEWS]. Include: headline, dateline, opening paragraph (who/what/when/where/why in under 100 words), 2-3 supporting paragraphs, two quotes ([ROLE] and [ROLE]), company boilerplate, and contact information.
Write 5 headline options
Write 5 press release headline options for [DESCRIBE THE NEWS]. Under 70 characters. Active voice, most newsworthy element first, no marketing language.
Write the lead paragraph
Write the opening paragraph for a press release about [NEWS]. Must answer who, what, when, where, and why it matters in under 100 words. Lead with the most important fact.
Write executive quotes
Write two quotes for a press release: one from [NAME/TITLE] and one from [NAME/TITLE] about [NEWS TOPIC]. Make them sound like real people with specific points, not generic corporate language.
Write a company boilerplate
Write a company boilerplate for [COMPANY NAME] for press releases. Under 100 words. What the company does, who it serves, key stats, founding year, and website.
Optimize and distribute
Use these prompts to refine your release and get it in front of the right journalists.
Remove marketing language
Review this press release for marketing language: [PASTE RELEASE]. Journalists skip corporate-speak. Rewrite any sections that sound like advertising rather than news.
Cut for length
Cut this press release to under 500 words: [PASTE RELEASE]. Remove passive voice, redundant sentences, and anything that is not new information. Keep the essential facts and quotes.
Write a pitch email
Write a journalist pitch email to accompany this press release: [DESCRIBE THE NEWS]. Under 150 words. Personal tone, lead with why this interests their specific audience.
Adapt for different outlets
Adapt this press release for [TRADE PRESS / LOCAL NEWS / NATIONAL TECH MEDIA]: [PASTE RELEASE]. Adjust the angle, lead, and language for what matters most to that audience.
Write announcement social posts
Write social media posts announcing this news based on the press release: [PASTE RELEASE]. One LinkedIn post, one Twitter/X announcement, one Instagram caption.
Follow up and measure
These prompts help you track coverage and build media relationships for next time.
Write a follow-up pitch
Write a follow-up email to journalists who received my release about [TOPIC] but have not responded. Under 100 words. New angle or piece of context, easy to reply to.
Prepare for media questions
I have media interest in my announcement about [TOPIC]. What questions will journalists ask? What are my 3 key messages and what should I avoid saying?
Plan a media kit
What should my media kit include to accompany releases about [COMPANY/PRODUCT]? List the components and what format works best for journalists.
Improve if coverage was low
My press release about [TOPIC] got little or no coverage. What are the most likely reasons and what should I do differently next time?
Measure PR success
How do I measure the success of this press release campaign for [ANNOUNCEMENT TYPE]? What metrics matter beyond number of pickups?
Frequently asked questions
What makes a press release journalists actually read?+
It must be genuinely newsworthy — there needs to be a reason their readers would care. Beyond that: a specific, non-generic headline, a lead that answers the key questions immediately, clean professional writing, and quotes that sound human rather than corporate.
How is Claude particularly useful for press release writing?+
Claude excels at removing marketing language while maintaining substance, writing quotes that sound authentic, and finding the reader-centric angle in company news. It can also help you understand whether your news is actually newsworthy before you spend time writing the release.
How long should a press release be?+
Under 500 words, ideally closer to 400. One page is the professional standard. Journalists receive hundreds of releases per day — longer releases signal that you do not respect their time.
Should I use a press release distribution service?+
For most companies, direct outreach to targeted journalists is more effective than distribution services. Distribution services like PRNewswire reach a large audience but result in low-quality, often automated pickups. Build real media relationships through targeted personal pitches.
Can Claude help me make company news sound newsworthy?+
Yes. Give Claude your announcement and ask it to identify the reader-centric angle that journalists actually care about. It can help you reframe product launches, funding rounds, partnerships, and executive hires to lead with why the audience should care, not why the company is proud of it.
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