AI Prompts for Claude for Content Strategy

I want to build a content strategy for [COMPANY/BRAND/CREATOR]. Our product or service is: [DESCRIBE]. Help me define who the content should be for. Go beyond basic demographics. What does this person care about that relates to our topic? What is the problem they are trying to solve? What do they already believe (that we might challenge or reinforce)? What keeps them from achieving what they want?

Our business goal is: [DESCRIBE — MORE LEADS / MORE SALES / RETENTION / BRAND AWARENESS / HIRING]. I want to use content to support this goal. Help me define specific content goals that connect to this business outcome. What should content make people believe, feel, or do? How will I know content is working? What metrics connect content performance to the business goal?

I create content in the [NICHE/INDUSTRY] space. My main competitors create content that tends to be: [DESCRIBE WHAT OTHERS DO — GENERIC HOW-TOS / TREND COMMENTARY / PRODUCT DEMOS / THOUGHT LEADERSHIP]. Help me define a content positioning that is genuinely different. What angle, voice, or type of content would serve my audience in a way competitors are not? What can I say that they cannot or would not say?

I want to create a content mission statement that guides every piece of content I produce. Here is the context: my audience is [DESCRIBE], my brand is [DESCRIBE], and my content goal is [DESCRIBE]. Write a one-sentence content mission in this format: "[BRAND/NAME] publishes [CONTENT TYPE] to help [AUDIENCE] achieve [OUTCOME] so they can [HIGHER-ORDER BENEFIT]." Give me three options and help me evaluate which is clearest and most useful as a filter for content decisions.

Here is a sample of the content I have been producing: [PASTE OR DESCRIBE RECENT CONTENT]. My content goal is: [DESCRIBE]. Audit this content against the goal. What percentage of it connects to the goal? What types of content am I producing too much of? What is missing? What is the most significant gap between what I have been publishing and what would actually achieve my goal?

My brand covers [BROAD TOPIC AREA]. Help me define three to five content pillars — the core themes I will consistently address. For each pillar: give it a name, describe the audience segment it serves, explain how it connects to my business goals, and list three to five content types that fit within it. The pillars should work together to build a coherent picture of what I stand for.

My audience is [DESCRIBE]. My budget and team size are [DESCRIBE CONSTRAINTS]. I am considering these channels: [LIST CHANNELS YOU ARE CONSIDERING]. Help me evaluate which channels to prioritize. For each channel, assess: how well it fits my audience, how much it costs to do well, what type of content it rewards, and how it connects to my main business goal. Recommend a primary channel, a secondary channel, and one to drop or defer.

I create [DESCRIBE YOUR PRIMARY CONTENT — LONG-FORM BLOG POSTS / YOUTUBE VIDEOS / PODCAST EPISODES / NEWSLETTERS]. The problem is I create content but it does not reach enough people. Design a content distribution strategy for each piece I create. What should happen in the first 24 hours? What platforms should I repurpose to? What outreach should I do? What should I do at 30 and 60 days to extend the life of each piece?

I sell [PRODUCT/SERVICE]. My content currently tends to focus on [DESCRIBE — MOSTLY TOP-OF-FUNNEL / MOSTLY BOTTOM-OF-FUNNEL / ONLY EDUCATIONAL]. Help me plan content for all three stages: awareness content (reaches new people who do not know me), consideration content (helps people who know me evaluate whether I am right for them), and decision content (helps people who are almost ready to buy make the final decision). Give examples for each stage.

I want to plan 90 days of content but not as a simple list of topics. Help me build the logic behind the calendar. What is the narrative arc across 90 days — what do I want my audience to believe at the end that they do not believe now? How should the content build on itself? What types of content should anchor each month? Design the framework, then I will fill in the specific topics.

I need a steady supply of content ideas but I am tired of brainstorming from scratch. Build a content ideation system with four to five repeatable sources of ideas I can return to weekly: [SUGGEST SOURCES BASED ON MY NICHE — MY AUDIENCE IS [DESCRIBE], my topic is [DESCRIBE]]. For each source, describe how to mine it and how to quickly evaluate whether an idea is worth pursuing.

I manage a team of [NUMBER] writers or content creators. I need a content brief template that gives enough direction that anyone can produce consistent content without micromanagement. Create a brief template for [CONTENT TYPE — BLOG POST / VIDEO / SOCIAL POST / EMAIL] that includes: target audience for this specific piece, the one main argument or message, key points to cover, tone and voice notes, SEO target (if applicable), and what success looks like.

My primary content format is [FORMAT — BLOG POSTS / PODCAST / VIDEO]. I want to repurpose each piece into other formats without it feeling like a cheap copy-paste. Design a repurposing workflow: for each primary piece, what other formats can be derived from it, what needs to change for each format (not just reformatted but genuinely adapted for the medium), and how long each repurposed version should take to produce.

I want to measure whether my content strategy is working. Help me design a simple performance dashboard. I have access to [LIST YOUR ANALYTICS TOOLS]. What are the five to seven metrics I should track? For each metric: what does it measure, how often should I check it, what benchmark tells me it is going well, and what action do I take when it is underperforming?

My team now produces [VOLUME] pieces of content per [TIMEFRAME]. Quality has become inconsistent and some content goes out without properly representing our brand. Help me design a simple governance process that: ensures every piece passes a quality bar before publishing, keeps approval lightweight enough that it does not slow the team down, and creates a paper trail for why content decisions were made.

It is time for my quarterly content review. Here is a summary of what I published this quarter and how it performed: [DESCRIBE OR PASTE DATA]. Help me analyze: what worked and why, what underperformed and what I should change, whether I am hitting my content goals, and what I should do differently next quarter. Give me three specific changes for next quarter based on this review.

Here are my top-performing old content pieces and their current performance: [LIST WITH METRICS]. I want to identify which pieces would benefit most from an update. Consider: pieces close to ranking higher with a content refresh, pieces with outdated information that may be hurting their authority, and pieces with strong engagement but that could be generating more leads. Rank them by potential return on update.

My content strategy is producing [VOLUME] pieces per month but the results are: [DESCRIBE PROBLEMS — NOT DRIVING LEADS, TRAFFIC IS FLAT, ENGAGEMENT IS LOW, SOCIAL SHARES ARE MINIMAL]. Help me diagnose the root cause. Ask me questions about my audience targeting, content quality, distribution, and measurement so you can identify the most likely issue and suggest the highest-leverage fix.

I have been creating content primarily for [DESCRIBE PRIMARY AUDIENCE]. But my business also serves [DESCRIBE SECONDARY AUDIENCES]. Help me identify: what content these underserved segments are looking for that I am not providing, how I could serve them within my existing content infrastructure, and whether these segments are worth investing in from a business standpoint.

My top content competitors are: [LIST COMPETITORS AND THEIR CHANNELS]. Help me analyze their content strategy. For each competitor: what content types and themes do they emphasize, where do they seem to be winning and losing, what topics are they consistently ignoring, and what can I learn from their approach that I should apply to my own strategy?