AI Prompts for Claude for Public Relations

Write a press release for [DESCRIBE ANNOUNCEMENT: PRODUCT LAUNCH, FUNDING ROUND, PARTNERSHIP, EXECUTIVE HIRE]. Lead with the news, include a quote from [NAME, TITLE], and end with company boilerplate.

Edit this press release to be more newsworthy: [PASTE DRAFT]. Remove corporate jargon, strengthen the opening, make the quote sound like a real person speaking, and cut anything that is not news.

Write five headline options for this press release: [DESCRIBE NEWS]. Each should emphasize a different angle: the immediate news, the market impact, the human story, a data point, and the forward-looking view.

I need to announce [DESCRIBE NEWS] but it is not a major development. Write a short-form announcement (under 200 words) that finds the strongest possible angle.

Write the executive quote for this press release. The announcement is [DESCRIBE]. The speaker is [NAME, TITLE]. It should sound authentic and speak to why this moment matters, not repeat the facts.

Write a media pitch for [DESCRIBE STORY] to [DESCRIBE JOURNALIST BEAT OR OUTLET]. Lead with the news hook, explain why their audience cares, and offer a specific angle or exclusive.

Write the pitch for a contributed article to [DESCRIBE OUTLET] on [DESCRIBE TOPIC]. Explain the premise, why I am qualified to write it, and why this is the right moment for this piece.

Write a follow-up to a pitch I sent 5 days ago with no response: [DESCRIBE ORIGINAL PITCH]. Add one new angle or data point and make it easy to say yes.

I need to pitch a journalist who covers [DESCRIBE BEAT] on [DESCRIBE STORY]. What angle makes this story most relevant to their specific audience, and write the pitch using that framing.

A journalist is writing a potentially negative story about [DESCRIBE TOPIC]. Write the proactive outreach I should make before it publishes to offer our perspective and key context.

We have a crisis: [DESCRIBE SITUATION]. Write the holding statement I can issue in the next two hours while we gather the full picture. Acknowledge the issue, express concern, and commit to an update.

Write the full statement for [DESCRIBE CRISIS] now that we have the facts: [DESCRIBE WHAT HAPPENED]. Be direct, take responsibility where appropriate, and focus on what we are doing.

Help me prepare [NAME, CEO] to speak with a journalist about [DESCRIBE SENSITIVE TOPIC]. Write the three key messages, the answers to the three hardest questions, and the phrases to avoid.

Write the internal communication to employees about [DESCRIBE EXTERNAL CRISIS OR NEGATIVE COVERAGE]. Acknowledge the situation, provide context, and tell them what to do if they are asked by media or customers.

Design the crisis communication playbook for [DESCRIBE POTENTIAL CRISIS TYPE]. Include: roles, decision tree, approval process, channel sequence, and statement templates.

Write a thought leadership article for [NAME, TITLE] on [DESCRIBE TOPIC] for [DESCRIBE OUTLET]. It should demonstrate genuine expertise, take a clear position, and not sound like marketing.

Develop the messaging platform for [DESCRIBE COMPANY OR EXECUTIVE]. Three core messages, proof points for each, and how the language adapts across media, investor, and employee audiences.

Write an op-ed for [NAME] responding to [DESCRIBE INDUSTRY DEBATE OR TREND]. Take a clear position, support it with evidence, acknowledge the counterargument, and end with a call to action.

Create the speaker bio for [NAME] that works for conference submissions, press releases, and website use. They want to speak on [DESCRIBE TOPICS] to [DESCRIBE AUDIENCES].

Write the media briefing document for [NAME] ahead of a press interview about [DESCRIBE TOPIC]. Include: key messages, likely questions and answers, and background talking points.