AI Prompts for ChatGPT for Case Studies

Write a customer interview guide for gathering information for a case study. The customer is [DESCRIBE: INDUSTRY, COMPANY SIZE, ROLE OF THE INTERVIEWEE]. Our product/service is [DESCRIBE]. The interview should last 30 minutes. Write 12-15 questions that will help me uncover: the specific situation and pain they faced before using us, why they chose us over alternatives, the implementation experience, measurable results achieved, and what their work life looks like now. Organize by section (Before, Decision, During, Results). Include 2-3 probing follow-up questions for each section.

I am writing a case study for a customer in [INDUSTRY]. They described their results as: "[PASTE WHAT THEY TOLD YOU IN VAGUE TERMS LIKE: WE SAVED A LOT OF TIME, THINGS ARE MUCH BETTER, THE TEAM IS HAPPIER]." Help me translate these into specific, quantifiable metrics by: (1) suggesting the exact questions I should ask to get specific numbers, (2) identifying which metrics are most credible and persuasive for this industry, and (3) proposing calculation frameworks (e.g., "if you saved X hours per week and have Y employees at $Z/hr...") that can turn vague statements into hard numbers with the customer's input.

Help me structure the narrative arc for a case study. Here are the raw facts I have collected from the customer interview: [PASTE OR DESCRIBE EVERYTHING YOU KNOW]. Organize this information into a classic problem-solution-result story structure: Act 1 (The Challenge: who the customer is, what pain they were experiencing, what was at stake), Act 2 (The Solution: why they chose us, how implementation went, what the process looked like), Act 3 (The Results: specific outcomes achieved, how their work changed, where they are headed next). Identify any narrative gaps I need to fill with a follow-up question to the customer.

Here are quotes from my customer interview: [PASTE RAW QUOTES]. Select the 3-5 strongest quotes that should be featured in the case study and explain why each is strong. Then suggest how I should contextualize each quote within the narrative. Rewrite any quote that is grammatically unclear or rambling while preserving the customer's meaning and voice. Flag any quote that makes a claim that requires additional data support.

Write 8 headline options for a case study about [CUSTOMER NAME OR TYPE] achieving [KEY RESULT] using [PRODUCT/SERVICE]. Include: (1) 3 result-led headlines that lead with the specific metric, (2) 2 transformation headlines (before and after structure), (3) 2 insight-led headlines that highlight the surprising or counterintuitive element of the story, (4) 1 named-quote headline using a strong customer quote. The best case study headlines are specific, credible, and make the target prospect think "that could be me."

Write the "Customer Overview" section of a case study for [COMPANY NAME]. Information: [INDUSTRY, COMPANY SIZE, LOCATION, YEARS IN BUSINESS, WHAT THEY DO, RELEVANT CONTEXT ABOUT THEIR MARKET POSITION]. This section should be 75-100 words and accomplish: establish that the customer is a credible, recognizable company in their space; give the reader enough context to see themselves in the situation; and set up the challenge section that follows. Write it as a narrative paragraph, not a bullet list.

Write the "Challenge" section of a case study. The customer's situation before our product: [DESCRIBE IN DETAIL: THE SPECIFIC PROBLEM, HOW LONG THEY HAD THE PROBLEM, WHAT THEY HAD TRIED, WHAT THE BUSINESS IMPACT OF THE PROBLEM WAS]. This section should be 150-200 words and accomplish: make the reader feel the pain of the situation, establish that the problem was serious and not easily solved, and create empathy and recognition for prospects in similar situations. Avoid generic pain language. Every sentence should contain a specific detail that makes this feel like a real situation.

Write the "Solution" section of a case study. Key facts: [DESCRIBE HOW THE CUSTOMER IMPLEMENTED OUR PRODUCT, WHAT SPECIFIC FEATURES OR SERVICES THEY USED, HOW LONG IMPLEMENTATION TOOK, ANY CHALLENGES DURING IMPLEMENTATION AND HOW THEY WERE RESOLVED, WHAT THE ROLLOUT PROCESS LOOKED LIKE]. This section should be 200-250 words and accomplish: explain clearly what we helped them do (not what our product does generically), demonstrate that the implementation was smooth and supported, and highlight 2-3 specific product capabilities that drove the result. Avoid sales language. Write as a factual account of what happened.

Write the "Results" section of a case study. Key metrics and outcomes: [LIST ALL THE SPECIFIC RESULTS: TIME SAVED, COST REDUCED, REVENUE INCREASED, EFFICIENCY GAINED, CUSTOMER SATISFACTION IMPROVEMENT, ETC.]. This section should be 200-250 words and accomplish: lead with the most impressive quantified metric, present all results clearly with specific numbers, explain the business impact of these results (not just the metrics in isolation), and include at least one qualitative result about how the team's work life or culture changed. Pull in the customer's own words for at least one result.

Write a complete case study of 600-800 words using this structure: Title (result-led headline), Customer Snapshot (3-line sidebar with company name, industry, size, and use case), Challenge (150 words), Solution (200 words), Results (200 words, include 3 pull-out stat boxes with the top metrics), Customer Quote (one strong 2-3 sentence quote in a callout box), and Next Steps (75 words on where the customer is headed and their continued use of our product). Input data: [PASTE EVERYTHING YOU KNOW ABOUT THE CUSTOMER, THEIR SITUATION, AND THEIR RESULTS].

Condense this full case study into a one-page PDF layout structure: [PASTE FULL CASE STUDY]. Organize the content into: Header (company name + headline), Left Column (Customer Snapshot sidebar + 3 stat callout boxes with top metrics), Main Body Right Column (Challenge: 75 words, Solution: 100 words, Results: 100 words), and Footer (customer quote + logo). Every word must earn its place. Cut any background information that is not essential for a first-time reader. Target: 350 words total excluding headers.

Create a social media content set based on this case study: [PASTE OR SUMMARIZE CASE STUDY]. Produce: (1) A LinkedIn post (250 words, story-arc format: challenge, solution, result, tag the company, professional tone), (2) A Twitter/X thread (5 tweets, start with the key result, each tweet stands alone), (3) An Instagram caption (150 words, open with a question, visual storytelling tone), (4) A short quote graphic text (one sentence, 15 words max, the strongest stat or customer quote). Note which image or visual would pair best with each.

Extract the 5 strongest pull quotes and stat callouts from this case study: [PASTE CASE STUDY]. For each, provide: (1) the exact quote or stat text, (2) the context a salesperson needs to use it correctly, (3) which buyer persona or objection this quote addresses, and (4) where in the sales cycle this quote is most powerful (awareness, consideration, decision). Format as a "Sales Talking Points" card that a rep can print and keep at their desk.

Rewrite this case study as a customer story email for a nurture sequence: [PASTE CASE STUDY]. Structure: Subject line (A/B test 3 options), Preview text, Opening (2 sentences that create identification for the reader), Customer Story Body (200 words, narrative format), Key Results (3 bullets with the top metrics), CTA (read the full case study or request a demo). Total email: 350 words maximum. Write in a warm, direct B2B email tone. Do not make it sound like a press release.

Write a 90-second video script based on this case study: [PASTE OR SUMMARIZE CASE STUDY]. Structure: Hook (0-10 seconds: the most dramatic result or problem), Customer Context (10-25 seconds: who they are and what was at stake), Challenge (25-45 seconds: the specific pain in vivid terms), Solution (45-70 seconds: how they used the product and what changed), Result (70-85 seconds: the outcome in specific terms), CTA (85-90 seconds: clear next step). Include directions for: [CUSTOMER TALKING HEAD SECTIONS], [PRODUCT SCREEN RECORDING SECTIONS], and [DATA VISUALIZATION OVERLAY SECTIONS].

Write a short description for each of these case studies to be featured on our case study library page: [LIST 5-8 CASE STUDIES WITH THEIR KEY RESULT AND INDUSTRY]. Each description should be 50-75 words, lead with the key result, name the industry and company type (not necessarily the company name), and end with a sentence about the specific challenge that was solved. These descriptions must make a prospect quickly identify which case study is most relevant to their situation. Write them to be scannable, not clever.

Write a sales prospecting email that uses a relevant case study as the centerpiece. Prospect is: [DESCRIBE PROSPECT: COMPANY TYPE, ROLE, LIKELY PAIN]. Case study to reference: [DESCRIBE: WHAT INDUSTRY, WHAT RESULT]. The email should: open with a sentence that creates identification with the case study customer, share the key result in the second sentence, offer to share the full story, and close with a specific CTA. Under 150 words. Do not start with "I" or with "I hope this email finds you well." Make the case study feel like a gift, not a pitch.

Write an email to send to a customer asking for their approval to publish their case study and use their logo and quotes. The tone should be warm and appreciative. Explain: what the case study will be used for, where it will be published, how we will attribute them, what we need them to review, the timeline, and any incentive or recognition they will receive (e.g., featured on our homepage, shared with our audience of [X]). Make the review process feel easy and low-burden. Include a specific deadline. Under 250 words.

Write a PR pitch email to a [PUBLICATION/JOURNALIST TYPE] based on this customer case study: [PASTE OR DESCRIBE]. The pitch should: identify why this story is newsworthy beyond "our customer got good results", connect it to a broader industry trend or challenge, provide the hook angle that makes this interesting to readers of [TARGET PUBLICATION], name the spokesperson available for interview, and offer exclusive access or additional data. Under 200 words. Write as if pitching to a skeptical journalist who receives 200 pitches per week.

I am running an ABM campaign targeting [DESCRIBE TARGET ACCOUNTS: INDUSTRY, SIZE, ROLE]. I have the following case studies available: [LIST 3-5 CASE STUDIES WITH INDUSTRY AND RESULT]. Help me: (1) map which case study is most relevant to each segment of my target list, (2) write 3 personalized cover messages for sending the case study to [SPECIFIC ROLES: CFO, VP SALES, IT DIRECTOR], and (3) suggest the 2 places in my ABM sequence where case studies have the highest impact on deal progression.