AI Prompts for ChatGPT for Competitor Analysis
20 of the best prompts for ChatGPT for competitor analysis, step by step across 4 stages. Works with ChatGPT, Claude, and Gemini.
AI Prompts for ChatGPT for Competitor Analysis
20 of the best prompts for ChatGPT for competitor analysis, step by step across 4 stages. Works with ChatGPT, Claude, and Gemini.
Published July 4, 2026
Use ChatGPT to research competitors systematically: map their positioning and messaging, analyse their pricing and product, identify the gaps they leave open, and build a competitive strategy that sharpens your own direction. Built across 4 distinct stages covering Map the competitive landscape, Analyse competitor positioning and messaging, Identify gaps and opportunities and more, this guide gives you one expert prompt per step so you never have to write from scratch or guess what the AI needs. The prompts work in ChatGPT, Claude, and Gemini and are designed to get usable output on the first try.
Map the competitive landscape
Before analysing any individual competitor, get a clear picture of who the real competition is and how the landscape is structured.
Map all competitor types
Help me map the competitive landscape for [PRODUCT/SERVICE] in [MARKET]. Identify: direct competitors (same product, same customer), indirect competitors (different product, same problem), and the do-nothing alternative. Who are the key players in each category?
Prioritise who to analyse
I have identified these competitors for [PRODUCT]: [LIST THEM]. Help me prioritise who to analyse first. Which competitors are most relevant based on: overlap with our target customer, market position, and strategic threat?
Build a competitive positioning map
Help me build a competitive positioning map for [MARKET]. I want to plot competitors on two dimensions. Suggest the most useful axes for [PRODUCT CATEGORY] and describe where each of these competitors falls: [LIST COMPETITORS].
Understand how the market is segmented
How is the [MARKET/PRODUCT CATEGORY] market segmented by competitor? Are different players targeting different customer types, price points, or use cases? Help me understand the structure of the market before I go deep on individual players.
Identify emerging competitors
Beyond the established players in [MARKET], who are the emerging competitors I should be watching? What signals suggest a new entrant is gaining traction: funding, hiring, product launches, or press coverage?
Analyse competitor positioning and messaging
Positioning and messaging reveal what a competitor believes about the market and who they are really competing for.
Analyse a competitor's positioning
Based on this information about [COMPETITOR]: [PASTE THEIR HOMEPAGE, TAGLINE, AND KEY MESSAGES], help me analyse their positioning. Who are they targeting, what problem do they claim to solve, what makes them different, and what does their positioning reveal about their strategy?
Analyse competitor messaging by channel
Help me analyse the messaging of [COMPETITOR] across channels. I have collected: [DESCRIBE OR PASTE EXAMPLES FROM THEIR WEBSITE, ADS, SOCIAL MEDIA, EMAILS]. What is their core narrative? What customer emotions are they targeting? What do they never talk about?
Identify their ideal customer profile from messaging
Based on this competitor's messaging: [DESCRIBE OR PASTE EXAMPLES], who are they really targeting? What does their language, imagery, pricing, and case studies tell you about the specific customer they most want?
Compare messaging across competitors
Compare the messaging of these competitors in [MARKET]: [LIST COMPETITORS WITH BRIEF DESCRIPTION OF EACH]. Where do they all say the same things? Where is someone saying something genuinely different? What angle is no one taking?
Analyse a competitor's review data
Here are customer reviews of [COMPETITOR]: [PASTE OR DESCRIBE KEY REVIEWS]. What do customers love most? What do they complain about? What does this reveal about gaps in their product or service that we could address?
Identify gaps and opportunities
The goal of competitor analysis is not to copy what works but to find where the market is underserved and where you can win.
Find the gaps competitors leave open
Based on my competitive analysis: [SUMMARIZE WHAT YOU KNOW ABOUT EACH COMPETITOR], what gaps do they leave open? Which customer segments are underserved? What needs are poorly addressed? What positions are unclaimed?
Identify their product weaknesses
Help me identify the product weaknesses of [COMPETITOR] based on: customer reviews saying [DESCRIBE], common complaints about [FEATURES], and gaps in their feature set compared to [OUR PRODUCT]. What could I build or emphasise that directly addresses these gaps?
Find a differentiation angle
All the competitors in [MARKET] are positioning around [COMMON THEME]. What alternative positioning angles are they ignoring? Where could we build a genuinely differentiated position that is credible for us and valuable to customers?
Analyse their pricing strategy
Help me analyse the pricing strategy of [COMPETITOR]: [DESCRIBE THEIR PRICING MODEL AND PRICE POINTS]. What does this tell me about who they are targeting and what they believe about the market? Where does it leave room for us to compete on price or packaging?
Identify strategic vulnerabilities
Based on everything I know about [COMPETITOR]: [SUMMARIZE], what are their strategic vulnerabilities? What would be hard for them to change given their positioning, customer base, or business model? Where could we move that they cannot easily follow?
Build your competitive response
Analysis only has value when it changes what you build, say, or do. Use these prompts to turn insights into strategy.
Write a competitive battlecard
Write a competitive battlecard for [COMPETITOR] to help our sales team. Include: how to position us versus them, their strengths (acknowledge honestly), their weaknesses, the top 3 objections a prospect raises when they prefer the competitor, and how to respond to each.
Build a win/loss analysis framework
Help me build a win/loss analysis framework for deals where we competed against [COMPETITOR]. What questions should we ask salespeople and customers to understand why we won or lost? How do I turn that data into decisions?
Write a competitive positioning statement
Based on this competitive landscape: [SUMMARIZE], write a positioning statement for [OUR PRODUCT] that clearly differentiates us from [KEY COMPETITORS]. Who we are for, what we do differently, and why that difference matters to our target customer.
Identify competitive messages for marketing
Based on my competitor analysis, what are the 2-3 most powerful competitive messages we should be making in our marketing? Which competitor weaknesses align with our genuine strengths? How do I make this claim credibly without being aggressive or comparative?
Build a competitive monitoring plan
Help me build a lightweight system for monitoring competitors over time. What should I track for [LIST COMPETITORS]? What signals matter: pricing changes, product updates, hiring patterns, PR, and reviews? How often should I review and what should I do with the information?
Frequently asked questions
What competitor information can ChatGPT actually help me analyse?+
ChatGPT is strong at analysing information you bring to it: competitor website copy, pricing pages, customer reviews, job postings, press releases, and messaging examples. It can help you structure the analysis, find patterns, and identify implications. It cannot access live websites or proprietary data without additional tools.
How do I do competitor analysis if my competitors are not well-known?+
Focus on what you can directly observe: their website, their social media, customer reviews on G2, Trustpilot, or app stores, job postings, and any content they publish. Paste what you find into ChatGPT and ask it to help you identify the patterns and implications.
How often should I do competitor analysis?+
A quarterly deep review of your top 2-3 competitors is a reasonable baseline for most businesses. Set up lightweight monitoring between reviews: follow their blog, social feeds, and any review sites relevant to your category. React to major changes such as pricing updates, new feature launches, or funding announcements when they happen.
How do I avoid building a product that just copies competitors?+
Use competitor analysis to find gaps, not features to replicate. The most valuable output is understanding what competitors are consistently NOT doing well and what customer segments they are ignoring. The goal is to find where you can win, not to build a marginally better version of what already exists.
What should I do with my competitive analysis once it is done?+
Turn it into at least three things: a positioning statement that reflects your differentiation, a competitive battlecard for your sales team, and a list of product priorities that address the gaps competitors leave open. If the analysis does not change at least one decision, it was research for its own sake.
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