AI Prompts for ChatGPT for Marketers

Help me build a detailed audience persona for [PRODUCT OR BRAND]. My target customer is [DESCRIBE: AGE, ROLE, SITUATION]. I know the following about them: [SHARE ANY DATA, RESEARCH, OR OBSERVATIONS]. For the persona, include: their core goals, the specific problems they experience that my product relates to, how they make purchase decisions, where they spend time online, and what messaging will resonate vs. what will put them off.

I am planning a campaign for [BRAND OR PRODUCT] targeting [AUDIENCE]. The product or offer is [DESCRIBE]. Help me find a genuine human insight that this campaign could be built on: something true about this audience's life, behaviour, or attitude that makes the product relevant in a non-obvious way. Give me three different insight directions with a brief explanation of why each one could work.

Help me map the competitive landscape for [BRAND OR PRODUCT] in [MARKET OR CATEGORY]. Competitors I am aware of: [LIST]. For each one, summarise based on what is publicly available: their positioning, their apparent target audience, their key messages, and the gap they are leaving that I could own. If you can identify a positioning space no one is currently occupying, flag that too.

Write a customer research discussion guide for [X]-minute qualitative interviews with [TARGET AUDIENCE] about [TOPIC: THEIR RELATIONSHIP WITH THE CATEGORY / THEIR PURCHASE DECISION / THEIR EXPERIENCE WITH OUR PRODUCT]. I want to understand: their unmet needs, how they currently solve the problem, what they think about our brand vs. competitors, and what would make them switch or stay. Write 12 to 15 open questions.

Help me analyse the marketing approach of [COMPETITOR NAME] in [MARKET]. From what I can observe: [DESCRIBE THEIR ADS, WEBSITE, SOCIAL MEDIA, MESSAGING]. What can I infer about: their target audience, the positioning they are trying to own, the jobs-to-be-done they are addressing, and where their approach has weaknesses I could exploit? What would I need to do differently to compete effectively?

Write a campaign brief for [BRAND OR PRODUCT]. Campaign objective: [DESCRIBE: AWARENESS / ACQUISITION / RETENTION]. Target audience: [DESCRIBE]. Key insight: [DESCRIBE]. What we want them to think, feel, or do: [LIST ONE OF EACH]. Channels: [LIST]. Timeline: [DATES]. Budget: [AMOUNT OR LEAVE BLANK]. Mandatories: [LIST]. The brief should be clear enough for a creative team to start work without a briefing meeting.

Help me define success metrics for a [CAMPAIGN TYPE: AWARENESS / PERFORMANCE / RETENTION] campaign for [BRAND OR PRODUCT]. Campaign objective: [DESCRIBE]. Channels: [LIST]. Budget: [AMOUNT]. Give me: primary KPIs tied to the business objective, secondary metrics for tracking campaign health, what good looks like for each metric at [X WEEKS IN] and at campaign end, and how I will know if this is working or not.

Help me build a channel strategy for [CAMPAIGN]. Target audience: [DESCRIBE]. Campaign goal: [DESCRIBE]. Budget available: [AMOUNT OR RELATIVE TERMS]. I am considering: [LIST CHANNELS YOU ARE THINKING ABOUT]. For each channel, tell me: how well it reaches this audience, what type of content works there, its role in the funnel, and whether it is right for this specific goal. Then recommend where to focus.

Write a [X WEEK] content calendar plan for [BRAND OR PRODUCT] on [CHANNELS: LIST]. The campaign theme is [DESCRIBE]. Key dates or moments to build around: [LIST]. The plan should cover: the content type for each day or week, the main message or angle, and which stage of the funnel it addresses. I will create the actual content separately, I need the plan structure first.

Help me write a creative territory brief for the creative team on [CAMPAIGN FOR BRAND/PRODUCT]. We want to explore [X] different creative territories before choosing a direction. For each territory, write: a one-line name, a description of the emotional territory it plays in, an example of what execution in this territory might look like, and why this could work for our audience.

Write [X] variations of ad copy for [PRODUCT OR OFFER] targeting [AUDIENCE]. Ad format: [DESCRIBE: FACEBOOK / GOOGLE / LINKEDIN / DISPLAY]. Character limit: [IF APPLICABLE]. Key message: [DESCRIBE]. Tone: [DESCRIBE BRAND VOICE]. For each variation, try a different angle: rational benefit / emotional hook / social proof / urgency. Include a headline and body text for each.

Write [X] social media posts for [PLATFORM] for [BRAND OR PRODUCT] as part of a [CAMPAIGN THEME] campaign. Audience: [DESCRIBE]. Tone: [DESCRIBE]. Each post should: hook in the first line, work without needing to click through, include a call to action, and feel native to [PLATFORM] rather than like a press release. Vary the format: one educational, one story-led, one social proof, one direct offer.

Write a landing page for [PRODUCT OR OFFER] driving [CAMPAIGN OBJECTIVE: SIGN-UPS / PURCHASES / DOWNLOADS]. Target audience: [DESCRIBE]. The main message is [DESCRIBE]. What they need to believe before they convert: [LIST]. Write the full page: hero headline and subheading, problem and solution, key benefits with specifics, social proof section, FAQ section addressing the main objection, and a clear CTA.

Write a promotional email for [PRODUCT OR OFFER] to be sent to [AUDIENCE SEGMENT]. The offer is [DESCRIBE]. The deadline or urgency is [DESCRIBE]. Subject line options: write three. Email body: lead with what is in it for them, describe the offer clearly, handle the main objection, include a clear CTA, and close. Under 300 words. Tone: [DESCRIBE BRAND VOICE].

Write product page copy for [PRODUCT NAME]. What it is: [DESCRIBE]. Who it is for: [DESCRIBE]. Key benefits: [LIST]. What makes it different from alternatives: [DESCRIBE]. Any relevant specs or details: [LIST]. Write: a headline, a subheading, a 50-word description, a benefits section with three to five bullet points, and a section that handles the most likely objection. Tone: [DESCRIBE].

Write a campaign performance report for [CAMPAIGN NAME] covering [PERIOD]. Campaign objective: [DESCRIBE]. Key results: [LIST METRICS AND NUMBERS]. Performance vs. target: [DESCRIBE]. What worked: [DESCRIBE]. What did not: [DESCRIBE]. Format it as: executive summary (3 to 4 sentences), results by channel, key learnings, and recommendations for next time. Audience: [DESCRIBE WHO WILL READ IT]. Under [X] pages.

My [CAMPAIGN / CHANNEL / AD SET] is underperforming. Target: [DESCRIBE]. Actual results: [DESCRIBE]. Campaign details: [AUDIENCE / CREATIVE / OFFER / BUDGET / DURATION]. Help me diagnose what might be causing underperformance. Walk me through: the most likely explanations for each metric, what additional data I should look at, and the three things I should test or change first to improve performance.

Help me design an A/B test for [ELEMENT: SUBJECT LINE / AD HEADLINE / LANDING PAGE / CTA / AUDIENCE]. Campaign: [DESCRIBE]. Current performance: [DESCRIBE BASELINE]. Hypothesis: [WHAT YOU THINK WILL IMPROVE AND WHY]. For the test design, give me: what exactly to change, what to keep constant, how large a sample I need to get a statistically meaningful result, what success looks like, and how long to run it.

Write a post-campaign debrief structure for [CAMPAIGN NAME]. Objective: [DESCRIBE]. Results: [DESCRIBE]. The debrief should cover: did we achieve the objective and why or why not, what we would do differently, what we learned about the audience, what we learned about the creative or channel, and what we recommend for the next campaign. Format it as a document I can present to the team.

I have this campaign data: [DESCRIBE OR PASTE KEY METRICS]. The campaign objective was [DESCRIBE]. My audience was [DESCRIBE]. Based on this data, help me identify: the three most important things the data is telling me, the decisions I need to make now, and the hypotheses I should test next. I need to go into a meeting in [X HOURS] and present clear recommendations, not just numbers.