20 of the best prompts for ChatGPT for salespeople, step by step across 4 stages. Works with ChatGPT, Claude, and Gemini.
20 of the best prompts for ChatGPT for salespeople, step by step across 4 stages. Works with ChatGPT, Claude, and Gemini.
Published July 4, 2026
Use ChatGPT to research prospects before you reach out, write outreach messages that actually get responses, prepare for calls and demos with sharper questions and tighter positioning, and follow up in a way that keeps deals moving. These prompts are built for salespeople who want to spend more time selling and less time writing the same email for the hundredth time. Built across 4 distinct stages covering Research and target the right prospects, Write outreach that gets responses, Prepare for calls and demos and more, this guide gives you one expert prompt per step so you never have to write from scratch or guess what the AI needs. The prompts work in ChatGPT, Claude, and Gemini and are designed to get usable output on the first try.
Use these prompts to research accounts, build prospect profiles, and identify the right people to approach before you write a single word of outreach.
Build a prospect profile
Help me build a prospect profile for [COMPANY NAME]. What I know about them: [PASTE ANY INFORMATION YOU HAVE: WEBSITE, NEWS, LINKEDIN INFO]. I sell [DESCRIBE YOUR PRODUCT OR SERVICE] to [DESCRIBE YOUR TYPICAL BUYER]. What can I infer about: their likely priorities, the problems they probably have that I can solve, potential objections, and the best angle to lead with in my outreach?
Identify the right contacts at a company
I want to sell [PRODUCT OR SERVICE] to [COMPANY NAME]. My typical buyer is [DESCRIBE: ROLE, SENIORITY, DEPARTMENT]. Help me think through: who is most likely to feel the pain I solve, who has budget authority for this kind of purchase, who influences the decision, and who could be a champion inside the organisation. What titles or roles should I be targeting?
Find a specific angle for a named account
I am targeting [COMPANY NAME] for [PRODUCT OR SERVICE]. From what I can see, they [DESCRIBE WHAT YOU KNOW: RECENT NEWS, GROWTH, HIRING, CHALLENGES]. Based on this, what is the most relevant and specific angle I should use in my outreach? What problem are they most likely experiencing right now that I can connect to? Help me find a hook that is specific to them, not generic.
Build an ideal customer profile
Help me build an ideal customer profile for [PRODUCT OR SERVICE]. My best current customers are [DESCRIBE: COMPANY TYPE, SIZE, INDUSTRY, ROLE OF BUYER]. What they have in common: [DESCRIBE]. The problem I solve for them: [DESCRIBE]. Write a clear ICP that I can use to score prospects: firmographic criteria, situation signals, and the characteristics that predict a fast and easy close.
Create a target account list framework
Help me build a framework for creating a target account list for [PRODUCT OR SERVICE]. I have a territory of [SIZE / REGION / SEGMENT]. My ICP is [DESCRIBE]. What criteria should I use to tier my accounts: tier 1 for highest effort, tier 2 for medium effort, tier 3 for lower-touch? How many accounts should I have in each tier given a [X MONTH] sales cycle?
These prompts help you write cold emails, LinkedIn messages, and sequences that get replies from prospects who would otherwise ignore you.
Write a cold email
Write a cold email to [PROSPECT NAME], [THEIR ROLE] at [COMPANY]. I sell [PRODUCT OR SERVICE]. The relevant problem I believe they have is [DESCRIBE]. My angle is [SPECIFIC HOOK: RECENT COMPANY NEWS / INDUSTRY TREND / ROLE-SPECIFIC PAIN]. The email should be under 100 words, lead with their world not mine, have one specific ask, and not use any phrases like "I hope this finds you well" or "touching base".
Write a LinkedIn outreach message
Write a LinkedIn connection request message and a follow-up message to [PROSPECT NAME] at [COMPANY]. I am reaching out because [SPECIFIC REASON: MUTUAL CONNECTION / THEIR POST / COMPANY TRIGGER]. I sell [PRODUCT OR SERVICE]. The connection request should be under 300 characters. The follow-up message, sent after they connect, should be under 100 words and end with a soft ask for a short conversation.
Write a three-email outreach sequence
Write a three-email outreach sequence to [PROSPECT NAME] at [COMPANY]. I sell [PRODUCT OR SERVICE]. Their likely problem: [DESCRIBE]. Email 1: lead with a specific, relevant insight or observation. Email 2, sent [X DAYS] later: add value with a case study or data point relevant to their situation. Email 3, the final touch: be direct and ask clearly. Each email under 100 words.
Personalise a template for a specific prospect
Here is my standard outreach template: [PASTE TEMPLATE]. I want to personalise it for [PROSPECT NAME] at [COMPANY]. What I know about them: [PASTE: LINKEDIN BIO / RECENT POST / COMPANY NEWS / ROLE]. Rewrite the template so it feels like I wrote it specifically for this person, using the information I have given you. Keep the same rough structure but make it specific.
Write a referral outreach email
Write an outreach email from me to [PROSPECT NAME] at [COMPANY], using a referral from [REFERRER NAME]. The referrer told me [DESCRIBE WHAT THEY SAID ABOUT THE PROSPECT'S SITUATION]. I sell [PRODUCT OR SERVICE]. The email should mention the referral naturally in the first sentence, get to the point quickly, and ask for a specific short meeting. Under 150 words.
Use these prompts to prepare discovery questions, plan demos, anticipate objections, and walk into every sales conversation more prepared than the person on the other side of the table.
Build a discovery call plan
Help me plan a discovery call with [PROSPECT NAME] at [COMPANY]. What I know about them: [DESCRIBE]. The call is [DURATION]. I sell [PRODUCT OR SERVICE]. Write: a clear opening that sets the agenda, five or six open discovery questions that uncover pain, impact, and buying process, a question about budget and timeline, and a clear close that advances the deal.
Write a demo script for a specific buyer
Help me tailor my demo for [PROSPECT NAME] at [COMPANY]. Their role is [ROLE]. The pain they have described is [DESCRIBE]. From discovery, I know they care most about [PRIORITIES]. Write a demo narrative that: opens with their specific situation, shows only the features most relevant to their problem, connects each feature to a business outcome they care about, and ends with a clear next step.
Anticipate and prepare for objections
I am going into a sales call with [PROSPECT] who sells or buys in [CONTEXT]. The objections I expect are: [LIST: PRICE / TIMING / COMPETITOR PREFERENCE / INTERNAL BUY-IN]. For each objection, give me: how to acknowledge it without agreeing, a clear response that addresses the real concern, and a question that moves the conversation forward. Do not give me scripted deflections.
Prepare for a multi-stakeholder meeting
I have a meeting with multiple stakeholders at [COMPANY]: [LIST NAMES AND ROLES]. Each person cares about different things: [DESCRIBE WHAT EACH PERSON CARES ABOUT]. I am presenting [DESCRIBE]. Help me plan how to address each stakeholder's priorities during the meeting, what questions each person is likely to ask, and how to navigate disagreement between them if it comes up.
Write a pre-call research brief
Write a pre-call research brief for my meeting with [PROSPECT NAME] at [COMPANY] on [DATE]. Based on what I know about the company [DESCRIBE] and the contact [DESCRIBE], summarise: the most likely business priorities, the pain points most relevant to what I sell, relevant news or context, likely questions they will have, and the one thing I most need to find out during the call.
These prompts help you write follow-ups that keep deals alive, handle stalled opportunities, and close in a way that feels natural rather than pushy.
Write a post-call follow-up email
Write a follow-up email after my sales call with [PROSPECT NAME] at [COMPANY]. What we discussed: [SUMMARY]. Next steps agreed: [LIST]. What I am sending them: [PROPOSAL / CASE STUDY / PRICING]. The email should: recap the conversation briefly, confirm next steps, and attach or reference what I promised. Keep it under 150 words. Professional and warm, not a copy of my notes.
Write a proposal follow-up email
Write a follow-up email to [PROSPECT NAME] who received my proposal [X DAYS] ago and has not responded. I do not want to sound desperate or pushy. The email should: check whether they have had a chance to review it, ask whether there are any questions or concerns, and offer a specific time to talk. Under 100 words. If they are ghosting me, I want to give them an easy way to re-engage.
Re-engage a stalled deal
Write a re-engagement email for [PROSPECT NAME] at [COMPANY] whose deal has been stalled for [X WEEKS]. We last spoke about [DESCRIBE WHERE THE DEAL WAS]. The reason it stalled was [DESCRIBE IF KNOWN]. I want to restart the conversation without being annoying. Give me two or three different angles I could use: a new piece of value, a question about what changed, or a direct check-in.
Write a closing email
Write a closing email to [PROSPECT NAME] who is close to making a decision. They need to decide by [DATE OR END OF QUARTER]. The remaining concerns they have expressed are [DESCRIBE]. Write an email that: addresses those concerns directly, reminds them of the value of acting now, and makes the next step completely clear. No pressure tactics. Make it feel like the obvious next step, not a close.
Handle a lost deal gracefully
I just lost a deal with [PROSPECT NAME] at [COMPANY]. They went with [COMPETITOR / DECIDED NOT TO BUY]. Write an email that: thanks them for the process, asks one specific question about why they chose the way they did, and leaves the relationship in good shape for the future. Under 100 words. I want to learn something and keep the door open, not vent or beg.
Only if you use the output without editing it. The salespeople who get the best results use ChatGPT to draft and structure their messages, then edit them to sound like themselves and add details specific to the prospect. The goal is to spend less time on the writing and more time on the personalisation.
Yes. You can use it to role-play objection handling: describe the objection you keep getting stuck on and ask it to play the prospect while you practise your response. It can also help you think through the real concern behind a surface objection so you address the right thing.
Both. In the short term, use it to draft and speed up your output. Over time, pay attention to what it does well: leading with the prospect's world, being specific, keeping things short. The patterns it uses are worth internalising so your instincts improve.
The more specific the better. At minimum: what you sell, who you are selling to (role and company), what problem they have, and any context about the specific person or account. Generic inputs produce generic outputs. Specificity is what separates useful AI-assisted outreach from spam.
It can help you work more efficiently on the parts of selling that are about communication and preparation. It will not help you if your fundamentals are off: wrong ICP, wrong product-market fit, or a broken sales process. Use it to amplify good selling habits, not to replace them.
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